The Huffington Post and Social Media

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The document outlines the history and growth of The Huffington Post, including its launch in 2005, expansion into local news sites and international coverage, and purchase by AOL in 2011. It discusses how The Huffington Post utilizes social media platforms like Twitter and Facebook to engage readers, cover breaking news and a variety of issues, and crowdsource information and content from the public.

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Thesis

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Here are two thesis statements about President Obama's decision to take a pay cut in solidarity with federal workers facing furloughs, with one statement supporting the decision and one opposing it: Supporting thesis: President Obama's decision to donate 5% of his salary shows leadership and draws needed attention to the real financial hardship facing many federal workers as a result of the sequester budget cuts. Opposing thesis: President Obama's symbolic 5% pay cut is an empty political gesture that does little to truly show solidarity with federal workers losing 20% of their income through furloughs, given his existing wealth and income from other sources.

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Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative. The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics) The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative This session will end with a countdown! 5 Must Haves in your digital strategy 4 Things you should NEVER do 3 Tactics 2 Planning tips 1 Big idea

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The document provides an analysis of BP's response to the 2010 Gulf of Mexico oil spill crisis. It discusses how BP initially framed the crisis and the key challenges they faced in rebuilding their reputation. It also examines BP's social media strategy for responding to the crisis and engaging stakeholders. Finally, it considers important lessons for crisis communication, such as having social media plans, acknowledging uncertainty, and constantly reevaluating communication approaches.

The key to Huffington Post's success

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The Huffington Post began in 2005 as a blog that aggregated political content but expanded into other topics over time. It was successful due to its technological advantages like a sophisticated aggregating system, search optimization strategies, and social networking. By 2011, it was acquiring over 30 million monthly visits and was purchased by AOL for $351 million. The Huffington Post's search engine optimization strategy included techniques like using keywords, catchy headlines, and linking to drive traffic. It also implemented a social media optimization strategy using social networks, recommendations, and badges to create loyal readers and followers.

Este documento presenta cuatro casos de organizaciones mediáticas innovadoras (Wikileaks, The Huffington Post, Newser y NPR) y analiza cómo están rediseñando los medios de comunicación a través de nuevas formas de periodismo, audiencia participativa y modelos de negocio. También discute los desafíos que enfrenta la industria periodística entre la obsolescencia y la necesidad de reinvención constante para adaptarse a los cambios en el tiempo, audiencia, valor y organización del periodismo en la era digital.

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Big Data se refiere a grandes conjuntos de datos que son difíciles de manejar debido a su velocidad de generación, múltiples fuentes y formatos. El tamaño, velocidad y variedad de los datos crean complejidad a la hora de recopilarlos, almacenarlos, buscarlos, compartirlos, analizarlos y procesarlos. Nuevas tecnologías como MapReduce, bases de datos NoSQL y algoritmos genéticos ayudan a abordar estos desafíos.

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This document provides tips for maximizing social media use. It recommends identifying yourself on all platforms using your real name, photo and workplace. When sharing content, explain why it matters and why others should read it. If making a mistake, correct it quickly. Engage with followers by responding to comments and questions. Find an authentic voice that fits your personality and work. Learn from others' effective social media use. Monitor engagement using tools like Klout, SumAll and Bit.ly.

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