2. I am fun loving person. I believe in Team Work. I believe creativity is the search for the ordinary
In the extra ordinary and extra ordinary in the ordinary things of life. As a VM I believe in how to
create new Ideas and how to act on them.
I was born in a small town sambalpur and live with a small family i.e. my father, mother, my elder brother,sister-in-law,
nephew My father is an Execitive-Engineer in RWSS(Mechanical division). My mother is a house wife. My elder brother is
marketing Manager in Hindustan fertilizer, and my sister-in-law is manager in IDBI bank. People in small towns are not
aware of fashion and its depth. They don’t know fashion is the vast area where a person can dream about good career
growth in life.
But thanks to my parents, because of them I joined in Fashion and Apparel technology and completed my four years
degree there. After that I joined NIFT and have done Fashion Retail Management.
I Have a strong desire to work in a challenging environment where I can utilize my education, skills and experience for the
advancement of the organization and my continued growth. I am determined to offer honesty, efficiency and sincerity to
the optimum level.
3. My Career So Far
• I began working at Big Bazaar(Future Group) as Executive VM on 11.12.2013. I was responsible for handing 4 stores i.e
Big Bazaar – Cuttack , Big Bazaar Sambalpur,Big Bazaar Jharsuguda and Big bazaar – Bhubaneswar
• During My Period in Big Bazaar I have Learnt Budget Vs Expense Sheet,Timely Clearance of all vendor related PO’s and
bills, Timely set up and removal of Store & category VM elements, promo offer cycles, event props and materials,
Merchandise Presentation as Per MPM, Own creativity during store Functions, Local Festivals and Special Events.
• On date 25.08.2016 I joined in Classic Polo (Royal Classic Mills Pvt. Ltd.) as Cluster-VM East. As Cluster VM I am
responsible for handling 12 SIS, 10 EBO and 50 LFS in East Region.
• During my Period in Classic Polo I have learnt Merchandise Presentation, Planoragming, Mannequin Styling, Window
implementation, vendor Management, Timely execution and removal of offers, New Store Opening related Project
works, New SIS opening project works.
4. o Visual merchandising can be defined as everything the customer sees, both exterior and interior, that creates
a positive image of a business and results in attention, interest, desire and action on the part of the customer
o Visual merchandising also includes determining in-store traffic flow patterns to calculate the best places to
put displays so the greatest number of people will see them
o The purpose of visual merchandizing is to display the product in a way that's visually appealing to the
prospective customer and inducing them to buy it.
o Eighty percent of our impressions are created by sight; that is why one picture is worth a thousand words.
Each customer has a mental image of a store and its merchandise. A store should have an inviting
appearance that makes the customer feel comfortable and yet eager to buy.
o The sole purpose is to reach out to the customer and making a statement about the product and the brand
5. Out side implementations
The exterior appearance of one store,
a block of businesses or a cluster, silently announce what
customers can expect inside. Good exterior visual merchandising
attracts attention, creates interest and invites
the customer into the business. The exterior presentation
can offer a conservative, progressive, lavish or discount
image to the customer.
6. Window Display
Window displays should attract attention, create
interest and invite people into the store to purchase goods. There is less than 11
seconds to accomplish this, as that is the average amount of time an individual
will spend looking at a window display. As many as one in every four sales could
be the result of a good window display.
7. Focal Pont
A key factor in creating an
attractive retail display is
to create a focal point.
Having a focal point is a
place that people's eyes
will immediately focus on
when they first look at
the display
8. Innovative display during Promotions
Creating an attractive product display can draw the
customer in, promote a slow-moving item, announce a
sale, or highlight new arrivals
10. • Every Day Store Visit(either SIS, EBO or LFS)
• Display Merchandise and Planogram as Per VM Standard and send before and after pics with
SKU report.
• Window Mannequin Placement and Styling.
• Window Execution according to the docket given by HO
• All the light are working properly and focusing merchandise and mannequins
• ACP Signage is cleaned or Not.
• Timely execution and Removal of Offers during sale Period
• Timely execution of all the Visuals changes done according to the Season wise.
• All the Project Works During New Store Opening.
• During Project Works Coordinate with Franchize,Carpenter, Light Vendor, Printing & Pasting
Vendors, Color Vendors, Electrician etc. and get the job done within deadline.
11. • Training to the Store Staff about Merchandise Presentation, Color Blocking, Planogramimg,
Mannequin Styling in a regular Interval.
• Tracking sales report for the better ideas of displaying of the product (DSR)
• Vendor Management
• For any in Shop branding , New SIS Work or New EBO work timely Preparation of BOQ and
coordinate with ERP team release of PO on time.
• Coordinate with vendors for timely submission of Bills
• Coordinate with accounts team for timely release of Payments for all vendor related bills.
13. Out side Look of the Classic Polo Store
The quality of a store front is a
major determinant for
a customer, particularly a new
customer, and should not
be underestimated. Good exterior
visual merchandising
attracts attention, creates interest
and invites
the customer into the business
