Why customer discovery is important

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This is a presentation deck I used for my session at Startup Weekend Next in Gurgaon, India. There is also an article related to this on my blog on this topic.

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Why customer discovery is important

  1. 1. www.thehubforstartups.com Why is customer discovery important? Prajakt Raut March 29th 2014 For Startup Weekend Next – Gurgaon
  2. 2. www.thehubforstartups.com Business is about • What you do i.e. concept / product • How you do it i.e. operations planning • How you make money i.e. business case All three are dependent on who your customer is
  3. 3. www.thehubforstartups.com Problem Solution Features Pricing Access pts Delivery Experience Support CRM Concept Product Business case Operations All this has to be packaged in a brand personality that is relevant to the customer
  4. 4. www.thehubforstartups.com Wrong assumptions kill more companies than bad products Who will buy How much will they pay How often What does it cost to reach them? Why do they buy
  5. 5. www.thehubforstartups.com Planning is about getting assumptions fairly right A pilot is about testing things that increase predictability and prove those assumptions Scaling up is about implementing it right
  6. 6. www.thehubforstartups.com Value proposition is the magic fit between what you make and why people buy it. Peter Thomson
  7. 7. www.thehubforstartups.com Understand who your customers are - discover ‘who are those people who will either use, buy, or influence the purchase of your product… and why’ Developing a product without answering these questions is like cooking a meal without knowing who’s coming for dinner
  8. 8. www.thehubforstartups.com Prajakt Raut Founder – The Hub for Startups __________________________________ Blog: www.thehubforstartups.com Twitter: @prajaktraut Facebook www.facebook.com/thehubforstartups

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