The document discusses an iOS app called Arlington Estates that allows users to buy or rent properties. It summarizes key features of the app including login/registration, property search criteria, property details, favorites, and contact options. It also outlines plans to drive traffic, track user data and engagement, implement in-app notifications, and integrate with third-party services like Pusher and GoSquared for analytics and advertising through mobile and social channels. Potential enhancements mentioned include expanding to additional platforms and mobile ad networks.

1. Arlington
Estates
iOS app
@blokefrompoland
@malarkeyking

2. Buy
Users Rent

3. challenges & opportunities
driving traffic/ customer
tracking and
data entry downloads engagement &
improvement
contact

4. technology
★ pusher
★ InMobi
★ GoSquared

5. branded mobile
user journey
materials advertising
app login/ search property
buy/rent results details contact
download register criteria
favourites
share

6. data path
3rd party
sites
website
magic mobile
server app
mobile
advertising

7. mobile advertising rationale
run location track to app launch every
automatically
targeted CPC downloads/ property with
create ads
placements views set budget

8. tracking - GoSquared
social mobile
networks app
mobile
website advertising
mobile
app website
GoSquared Tracking

9. driving engagement
real time preferences
notifications pushed back
touch to call/
email
twitter &
favourites facebook
sharing

10. possible enhancements
additional ad
blackberry & additional
other services networks/
windows 8 property details
display

11. the app