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WRITING THE PROPOSAL
CHAPTER EXTRA
Write to be understood,
speak to be heard,
read to grow.
Lawrence Clark Powell
WRITING THE PROPOSAL
CHAPTER EXTRA
A. Aim – Is it to inform,
entertain, persuade?
B. Target Audience –
specifically what are the
demographics?
C. Plot – If fiction what is the
plot, if non-fiction what is
the overview?
D. Length – How long is the
production, is it one episode
or will it be one of several?
E. Title – Have a title even if
it is a working title
F. How Long to Produce and
Where – How many days or
weeks and what location?
G. Research – is it an original
story, and where will the
information be found?
H. Talents – If fiction who are
the major characters,
narrator if non-fiction?
I. Format – HD, Film, Audio?
J. Cost – Approximate cost if
produced: talents, location,
equipment, post-
production, etc.
Comm 2339.001 (proposal guidelines)

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Comm 2339.001 (proposal guidelines)

  • 2. Write to be understood, speak to be heard, read to grow. Lawrence Clark Powell
  • 4. A. Aim – Is it to inform, entertain, persuade? B. Target Audience – specifically what are the demographics?
  • 5. C. Plot – If fiction what is the plot, if non-fiction what is the overview? D. Length – How long is the production, is it one episode or will it be one of several?
  • 6. E. Title – Have a title even if it is a working title F. How Long to Produce and Where – How many days or weeks and what location?
  • 7. G. Research – is it an original story, and where will the information be found? H. Talents – If fiction who are the major characters, narrator if non-fiction?
  • 8. I. Format – HD, Film, Audio? J. Cost – Approximate cost if produced: talents, location, equipment, post- production, etc.