Rhetoric & Audience

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Covers the basic information of rhetoric, ethos, pathos, logos, and audience.

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Rhetoric & Audience

  1. 1. Rhetoric Hall-Dale Middle School English Beaulieu Wednesday, May 5, 14
  2. 2. What is rhetoric? The art of knowing what to say at the right time, in the right way to influence, inform, or provoke The Greeks perfected this art! Wednesday, May 5, 14
  3. 3. Ethos, Pathos, logos The three essential “ingredients” for solid rhetoric. also known as: the trifecta of argumentation! Wednesday, May 5, 14
  4. 4. ethos Ethos = ethics of who you are, not the ethics of your argument To establish ethos, one presents as a respectable, authority on the subject they are discussing If the speaker is not an authority, then they should dedication time to learning the topic before speaking Wednesday, May 5, 14
  5. 5. pathos Pathos = the emotion attached to what you are speaking about Pathos taps into the emotions of your audience/readers (sympathy, empathy, antipathy, etc.) Using pathos [effectively] can override logic in the audience/readers - do not rely too heavily on pathos, as the emotional override can wear off Wednesday, May 5, 14
  6. 6. logos Logos = the reasoning of the argument/point Logic is difficult for people to understand, so an effective speaker breaks down their argument and support the argument Logos is only achieved when the speaker/writer builds their argument on a solid base of evidence and plans for rebuttals Wednesday, May 5, 14
  7. 7. Wednesday, May 5, 14
  8. 8. Rhetorical Tools Repetition Analogy Parallel Simile Metaphor Questions Wednesday, May 5, 14
  9. 9. Audience The effectiveness of your speech/written piece depends on audience reception Engagement: how the audience reacts with the piece Expectations: typically applies to genre pieces Knowledge: the information the audience brings affects their reception and understanding of the production Keep In Mind: Wednesday, May 5, 14
  10. 10. Works cited http://en.wikipedia.org/wiki/Democracy http://portal.norwalkps.org/sites/teachers/jones/Pages/ AncientGreece.aspx http://www.slideshare.net/dashdude6/understanding-audience-and- target-audiences1-3551883?qid=a889b2bf-4f82-4e52- ada0-59f643eddbdf&v=qf1&b=&from_search=5 http://www.slideshare.net/middletons1/rhetoric-11th-grade? qid=1335f892- f379-4932-85a2-5ef6e096ed19&v=default&b=&from_search=7 Wednesday, May 5, 14

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