MailNinja offer managed email solutions for businesses. This is our agency brochure, designed for presenting in person or via Skype.

1. MailNinja Agency Services
Enterprise email marketing solutions

2. The MailNinja
difference

3. The MailNinja difference
MailNinja’s lean processes simplify workflow and reduce lead times.
• fat-free working processes
• agile development
• team collaboration
Reducing costs Service + Support Increasing value

4. The MailNinja difference
Reducing costs Service + Support Increasing value
MailNinja’s industry-leading service & support packages add value in 3 core ways:
1 Outcome focused strategies
2 Creative content
3 Valuable insights

5. The MailNinja difference
Reducing costs Service + Support Increasing value
As a result of our lean processes and our flexible range of service + support packages - we are able to
bring value to your organisation.
Experience + Expertise = Value
We do this by providing our expertise backed by over 10 years of experience.

6. Strategy

7. Strategy
We believe the way to maximise the value of your marketing
is to have a clear picture of what you want and how we can
help you to get there.
We start with the key elements that we believe drive the
highest impact and ROI.
Outcomes KPIs Opportunities Customers Language Hotspots Roadmap

8. Strategy
By setting Key Performance Indicators, we help to answer the question: “How will you know these
campaigns are a success?”
To define your KPIs, MailNinja analyse campaign and Google Analytic reports to map industry
benchmarks and historic data to create an achievable benchmark for us to aim for. We benchmark the
following performance indicators:
Outcomes KPIs Opportunities Customers Language Hotspots Roadmap
Open rates
Click rates
Subscription/unsubscription rates
Delivery/bounce rates
Website traffic
Time on website
Goal events
Acquisition rates
Conversion rates
Social impact
Social growth

9. Strategy
We create a SWOT analysis to define potential market opportunities within your industry, niche market
and location. Here are the areas we analyse:
Outcomes KPIs Opportunities Customers Language Hotspots Roadmap
Opportunities
Scale, competitors, niches, market flux
Threats
Competitors, market flux
Strengths
Better, faster, cheaper, unique
Weaknesses
Competitors advantage (experience, resources, capital)

10. Strategy
To build a picture of your subscribers, we map key characteristics of your target market.
Geographic = town/city, county, country
Demographic = gender, age, income
Psychographic = attitudes, values, lifestyle
Behavioural = brand loyalty + engagement
Transactional = frequency of purchase
Outcomes KPIs Opportunities Customers Language Hotspots Roadmap

11. Strategy
Our highly skilled copywriters can write copy that speaks directly to your audience.
Preference
Understanding your customers helps us write copy that speaks directly to them.
Influence
We use influential language patterns to help increase engagement.
Direct
We remove jargon and filler works so that your copy is effective.
Outcomes KPIs Opportunities Customers Language Hotspots Roadmap

12. Strategy
We can analyse and determine optimum time, day and frequency for delivery based on the following:
• our experience
• our expertise
• historic data
• industry data
Outcomes KPIs Opportunities Customers Language Hotspots Roadmap

13. Strategy
MailNinja use hotspot data
along with seasonal
occasions to map and
develop a 12 month
campaign schedule.
Outcomes KPIs Opportunities Customers Language Hotspots Roadmap

14. Creative

15. Creative
MailNinja work to your design specifications
and brand style guides to create visually
effective templates.
We look at logos, colour schemes, fonts,
heading and body font colours, sizes and
styles as well as graphical elements such as
icons and stock photography.
Audit Templates Style Impact Inbox placement Structure

16. Creative
Build
Then we build it up using
mobile responsive HTML +
CSS using our rock solid
email blueprint.
Test
Finally we run it through
rigorous tests using Litmus
to ensure it looks perfect
one every device.
With over 53% of email readership now on mobile devices, MailNinja work on a ‘mobile first’
methodology.
Design
We use our own in-house
wireframe to design your
email template.
Audit Templates Style Impact Inbox placement Structure

17. Creative
MailNinja will transform your plain text copy into bold, stylised copy with headings, sub-headings, bullet
points, buttons and graphics, to make your emails eye catching and engaging.
Audit Templates Style Impact Inbox placement Structure

18. Creative
Audit Templates Style Impact Inbox placement Structure
To ensure your emails have impact, MailNinja understand that there are a few simple metrics that deliver
powerful results:
Open rate
avg. 21-24%
clear calls to action, less calls to action
engaging copy, direct and short, mix of images and copy
Subject line, sub-headers, an engaged subscriber list
Read
avg. 10-15 seconds
Click rate
avg. 3-3.5%
InfluencersAction

19. Ensuring your email is delivered is in part the responsibility of your ESP, but also the quality of your
content. MailNinja run various tests make sure your email reaches the inbox each and every time.
Subject lines we spam check for delivery + split test for impact
Spam checks we put your email through spam checks to remove ‘spammy’ words
Proofing we proof your email for typos and grammatical errors
IP reputation we can help you maintain a high IP score for optimum delivery
Comply with anti-spam laws filter out unsubscribers and act on abuse reports
Remove inactive subscribers we can manually filter your lists of inactive subscribers
Creative
Audit Templates Style Impact Inbox placement Structure

20. Creative
Audit Templates Style Impact Inbox placement Structure
As we as testing your template during the building phase, we also run your regular email campaigns
through additional testing for to ensure it renders perfectly on all devices, desktops and email clients.
We work with the industry-leading testing tool Litmus.

21. Insights

22. Insights
Our campaign reporting shows you how your individual email campaign performed. These consist of the
following:
• open rates
• click rates
• browser views
• delivered / bounced
• new subscribers / unsubscriptions
• abuse complaints
Campaigns KPIs Analytics Trends

23. Insights
Using results benchmarked against your KPIs,
MailNinja are able to analyse your campaign and list
data to learn and evolve your email marketing to
ensure each campaign delivers better than the
previous.
Campaigns KPIs Analytics Trends

24. Insights
Our custom built Google Analytics dashboard means we’re able to analyse web traffic from your emails
to your website.
Campaigns KPIs Analytics Trends

25. Insights
Using current and historic
campaign reports alongside
Google Analytics we can spot
trends across your campaigns and
lists.
Campaigns KPIs Analytics Trends

26. Automation

27. Automation
Real time segmentation based on subscriber actions
With our custom-built tool we can track and log actions, then trigger automated list segmentation. A
simple concept, with unlimited possibilities.
Segmentation Responses Split tests Integrations

28. Automation
Communicate with your customers in real time
Using our segmentation tool we can create automated messages when someone is added to a list
segment.
Segmentation Responses Split tests Integrations

29. Automation
The smallest of change can have a huge impact on your campaign performance.
MailNinja can create and test multiple versions of your campaigns, from subject lines to button colours
and images.
Segmentation Responses Split tests Integrations

30. Automation
We can integrate 3rd party systems and applications to create seamless list management.
Segmentation Responses Split tests Integrations

31. Let’s discuss your requirements
3-5 Wood Street
Swindon
England
SN1 4AN
01793 677 511
sales@mailninja.co.uk
Kemp House
152 City Road
London
EC1V 2NX
0203 637 2029
sales@mailninja.co.uk