1. Leveraging Return Path’s New
Tools & Solutions to Maximize
Your Clients’ Business
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2. Leveraging Return Path’s New
Tools & Solutions to Maximize Your
Clients’ Business

3. 15+ years of
Experience
• 450+ dedicated professionals
• 14 offices in 7 countries worldwide
• Backed by Union Square
Ventures, Foundry Group,
Costanoa Ventures, Vista Equity
Partners, SAP Ventures
Proven Data
Infrastructure
• Over 2 billion certification inboxes
• Scoring 26 million IPs daily
• Nearly 300 global partners
• Processing millions of transactions
per day
Over 2,500 Email
Optimization Customers
• Industries include:
• Retail
• Technology
• Finance
• Entertainment
• And more
About Return Path

4. We have unprecedented visibility into the
inbox
PROVIDERS
Data Examples:
Mail logs, spam traps, complaints,
deliverability stats, IP authentication,
SPF/DKIM/DMARC records
70+
Providers
2.5B
Inboxes
with
CONSUMERS & DEVELOPERS
and
2M+
Consumers
eCommerce receipts
from over
5,000
Retailers
Data Examples:
Message arrived, message read,
message deleted, subject line, creative,
purchase receipts, travel notifications

5. Return Path Solutions
Powered By the Return Path
Data Cloud
• Unique view of email ecosystem so
clients and partners can make better
business decisions
• Inputs from 70+ mailbox and security
providers representing 2.5 billion
email accounts
• In-depth behavioral insights from the
inboxes of more than 2 million
individual consumers
• Consumer Network data sources
provide real value to customers
through apps like Paribus

6. Nick Casares
Product Manager
Return Path
Meet the Experts
William Kammersell
Product Manager
Return Path

7. • Deliverability is only ONE part of what we do.
• New version of our Email Optimization Suite allows marketers to:
• Optimize every message for maximum engagement.
• Improve inbox placement and boost ROI.
• Compare email performance and subscriber engagement to select
competitors and best-in-class senders.

8. Return Path Email Optimization Suite
With The Right
Message
• Inbox Preview
• Subject Line Optimizer
• Email Client Monitor
• Inbox Insight
Reach The Right
Inbox
• Certification
• Inbox Monitor
• Reputation Monitor
At The Right
Time
• Send Time
Optimization
Return Path’s Email Optimization suite helps companies develop better relationships,
improve response, and increase revenue from their email marketing efforts.

10. New Dashboard
● Maximizes time for busy
marketers with actionable
insights at a glance.
● Sharable reports delivered
straight to your client’s
inbox.
● Customizable reports
highlight a marketer’s
current issues or
opportunities.
● Reach the right inbox with
new data such as domain
blacklist checks and
Consumer Network details.

11. Assess Inbox Placement With Inbox Monitor
● In addition the deliverability
data ESPs provide, Return
Path augments this data by
offering customers an extra
layer of visibility such as
differentiating between
inbox and spam folder
placement.
● Quickly identify and fix
deliverability problems to
boost inbox placement and
email marketing revenue.

12. ● Identify and fix reputation
issues that cause mailbox
providers to send mail to
the spam folder.
● Gain insight into the
complaint rate for each IP
address, unknown users,
spam traps, and much
more.
● Immediately find out when
any IP addresses are
placed on a blacklist and
be able to determine why.
Know Sender Reputation with Reputation Monitor

13. Return Path’s Certification Program help you
clients optimize email visibility by getting more
email delivered.
Get on the Best
Certified Whitelist
Assess Inbox
Placement
Know Sender
Reputation

14. Improve inbox
placement with more
than 2.5 billion
mailboxes worldwide.
Return Path Certification - Enhanced

15. • Improve inbox placement and boost ROI
• Get preferential email delivery with Yahoo, Microsoft,
AOL and others, totalling 2.5 billion mailboxes globally
• Boost response with automatically enabled images and
links at participating mailbox providers
• Significantly reduce volume filtering and throttling
especially during the holiday season
Return Path Certification - What’s New

16. • Lost revenue due to suboptimal inbox placement at
AOL, Microsoft, Yahoo! and many others.
• Inconsistent inbox placement rates.
• Locked images and active links.
• Throttling, especially during the holiday season.
What Problems Does This Help Your Clients Solve?

18. Find out how
your
subscribers
prefer to view
emails.
Email Client Monitor

19. Use Competitive
Intelligence to
Gain Attention in
the Inbox.
Inbox Insight

20. Inbox Preview - Improved!
Maximize campaign
results by ensuring
that every message
looks great on every
device, email client,
and browser.

21. Inbox Preview - Improved!
● Instantly preview rendering across more than 50 desktop, mobile, and
email clients.
● See email previews on the most popular devices.
● Spam filter testing from ISP and mailbox providers.
● Automatically test every URL to identify and fix broken links.
● Find and repair common HTML and CSS errors.
For International Renders

22. Subject Line Optimizer - New!
Elevate email
messaging by
comparing subject lines
across thousands of
brands and industries.

23. • Find top performing subject lines for each industry with the click of a button.
• Includes up to 1 year of historical data for holiday planning.
• Find inspiration when drafting subject lines.
• Prepare for holiday and seasonal campaigns by looking at subject lines
specific to time of year.
• Search subject lines from a specific from domain to know what your
competition is up to.
Subject Line Optimizer - New

24. • Helps busy marketing teams optimize every message for maximum
engagement.
• Helps marketers jump start the “guess and test” cycle.
• Helps marketing teams find inspiration for subject lines.
• Allows marketers to preview their campaigns across 50 clients and devices
and get screenshots within minutes
What Problems Does This Help Your Clients Solve?

25. How Will These Tools Help
Your Clients?

26. Coming Soon
from Return Path!

27. Send Time Optimization - Coming Soon!
Optimize send time
by subscriber and
pinpoint the best
day and time
to connect.

28. Labs
Innovative new solutions to optimize email campaign performance.

29. New Labs App - Executive Scorecard

30. Next Steps

31. • To learn more about our Right Inbox, Right Message, Right Time
solutions and how they can benefit your clients, please reach out to your
Channel Manager.
• Contact One of Our Email Experts Today:
PartnerRequests@ReturnPath.com
Engage with Your Channel Sales Manager

32. Chicago, Oct. 26
New York, Oct. 29
San Francisco, Nov. 3
Los Angeles, Nov. 5

33. Thank You!