This document describes InboxVision Analyser, a tool that allows users to search and analyze millions of B2B and B2C email marketing campaigns. It does this by tracking thousands of opt-in email campaigns daily from over 150,000 major brands across several countries. This gives users insights into competitors' strategies and helps improve their own email marketing. The tool allows filtering of campaigns by various criteria and monitoring of industry marketing calendars. It is presented as helping users gain competitive advantages through email intelligence.

1. Competitive email marketing intelligence
InboxVision Analyser
We let you look inside the Inbox
at how others use email marketing to grow their business
InboxVision Analyser is a global searchable database of
millions of B2B, B2C & Not-for-Profit email marketing campaigns

2. Three seconds to get
noticed INSIDE your
Prospects & Customers
INBOX
Every day your prospects and customers’ inboxes are flooded with competitor emails. The
average B2B inbox receives 185 messages per day (67,525 messages annually); the
average consumer receives 85 messages per day (31,025 messages annually). Typically,
a commercial email has a maximum of just 7 seconds to make an impact - 3 seconds to
get noticed and a further 4 seconds to generate a response. Getting your message
noticed above the clutter is more critical than ever before. But to do this effectively you
need to know exactly what the competition is doing.
The current way of measuring email success, using metrics such as deliverables, opens
and clicks etc is no longer sufficient if you want to win the battle for the inbox. To gain the
competitive advantage you must also measure creativity, design and content.
Who’s sending what, when and how often?
Up to date email marketing intelligence is the key to running a successful e-marketing
campaign. Knowing what messages your competitors are sending enables you to analyse
rival campaigns, make informed decisions on your own offers and take inspiration and
ideas from other email marketers.
The speed and reach of email has revolutionised the way the world does business. Yet
unlike conventional advertising, email marketing is extremely difficult to monitor because it
uses ‘push’ technology - i.e. unlike websites or blogs, once it leaves the broadcast system
it disappears instantly from the internet into the inbox, rarely to be seen again. Email slips
in beneath the radar, and so far there has been no reliable way of getting an up-to-date
view of your industry’s e-marketing output.
Every day businesses are sending out thousands of emails. But the only way to find out
what they are emailing would be to sign up for every email subscription and then spend
countless hours going through them all to sift out the relevant information. An impossible
task - until now...

3. What is InboxVision Analyser?
We do the email marketing research... so you don’t have to
InboxVision Analyser is the revolutionary new email intelligence tool that enables you to
view, analyse and compare email marketing messages across your industry in real time.
It is the first service of its kind in the UK.
The fast, easy and flexible way to find out what emails the leading players in your
industry are sending out
At the heart of InboxVision Analyser is a vast, filterable database of B2B, B2C and
Not-for-Profit email marketing campaigns. Every day our software tracks and analyses
literally thousands of global opt-in email marketing messages sent from leading
companies and top-tier brands across the UK, Ireland, the USA and Australia, monitoring
email campaigns from over 150,000 major brands and 30,000 leading companies -
and growing daily. It enables you to track the leading brands in your sector and monitor
your competitors and channel partners with pinpoint precision, all from one intuitive, easy-
to-use online portal.
Stay on top of your market and WIN THE BATTLE
FOR THE INBOX
Look INSIDE the INBOX at how others are using email marketing. Our unique state-of
the-art SaaS BI tool allows you to tap into the success and e-marketing know-how of other
companies and make that critical ‘percentage point’ difference to give your email
campaigns the competitive edge.

4. We recently asked our current beta users
what they consider to be the main
benefits of using InboxVision. Here they
are, in no particular order:
Businesses and Not-for-Profit Organisations
• Test breakthrough email marketing ideas
• Increase email responses
• Learn from the creative approaches of others
• See who’s sending, what, when and how often
• Monitor offers in important markets
• Discover key trends
• Track and monitor competitor emails
• Overcome creative designer/copywriting block
• Save time and money in planning and design of new campaigns
• Identify new opportunities / product development,
• Discover new affiliates to work with
• Protect how our brands are used by third party organisations
• Track and monitor our channel email communications
• Justify strategy budgets to management /stakeholders
• Create more engaging and effective campaigns – fast!
• Reduce the cost of creating new campaigns
• A quick way to find engaging subject line ideas
• Analyse competitor incentives, CTAs, offers, subject lines
• Reduce testing time
• Competitive intelligence
• Unlimited access to over 500,000++ leading brands and competitor email marketing
messages (WOW – imagine having those at your fingertips!)
Additional benefits for agencies
• Win new business pitches by tapping in to the competitive intelligence
• Grow our agency design services
• Reduce studio /resource time
• Gain competitive advantage over other agencies
• Help grow agency revenues
• Sell competitive intelligence services to our clients
www.linkedin.com/company/inboxvision

5. Analyser is due for release end of 2nd Quarter 2011,
register now to be kept in touch
See InboxVision in action – look inside our
database now!
Experience the awesome power of the email marketing
intelligence that’s available at the click of a mouse, with
thousands of different email messages segmented by
industry, type and product!
For an instant preview of InboxVision in action, visit
www.inboxvision.com/sample_emails
“Every now and then a new service comes along that can genuinely help with creating
effective campaigns. Up until now we have been able to monitor other brands’ advertising
both creatively and by expenditure. We can also watch and learn from what they are
doing on the social networks. But InboxVision has opened us up a whole new dimension.
This new monitoring tool lets us see what brands are doing with their email campaigns.
This is a revolution in the market. How better to learn and improve our own email
communication copy and strategy than by seeing what our clients’ competitors are doing
and what they are doing most of and in real time. It won’t cut the sweat of our own
creativity, but it will show us some very good indicators.”
John Starr, Managing Director, Clareville Communications
Winner B2B PR Agency of the Year and Runner up - Consumer PR Agency of the
Year - Marketing Services Awards
Company of the Year - BPMA Awards
www.twitter.com/inboxvision www.facebook.com/inboxvision

6. How InboxVision Analyser will help you gain a
competitive advantage and grow your business
InboxVision Analyser is a global searchable database of millions of B2B & B2C
email campaigns
Keep one step ahead of the competition - 24/7/365
InboxVision Analyser enables you to track, search and analyse your industry’s leading
companies and their brands along with your competitors’ email campaigns and gain a
complete 360 degree view of the email marketing activity in your sector, all from one
intuitive, easy-to-use online portal. It is a must-have tool for marketers, brand and product
managers, marketing agencies, email service providers, affiliates and any business that
uses email marketing.
View all the latest email marketing ideas, designs and content in your sector in
real-time
By analysing the emails of the leading players in your industry, we do all the hard work for
you. Identify patterns and repetitions in email campaigns to establish what is – and what
isn’t – working. Study their key messaging, analyse offers, headlines, subject lines, copy,
creative, product positioning, pricing structures and terms of business to gain a critical
insight into their core marketing strategies. Discover the latest email marketing trends in
real-time as they happen and apply the best-of-breed ideas to your own campaigns.
Search for and analyse key words, phrases and specified data
For example, if you want to know whether a marketer has used the word ‘free’, mentioned
a specific product in their emails or whether they collect demographic information at
registration, all you need do is check the stats. It’s simple, flexible and tailored to respond
to the exact needs of your business.
See only what you want to see and nothing more
InboxVision Analyser enables you to filter our email database by subject, date, Alexa rank,
company, colour, subject, industry and more. View the time and day of the week an email
was sent. Filter specific content – including cross-selling, up-selling, time-sensitive and
special offers; gain an in-depth insight into how leading brands are integrating social media
channels and apply this to your own campaigns. Look back at past email marketing
activity, including visual message comparisons, or run a competitive analysis of an email
campaign over a specified period. Each filter can be saved for future use. You can also
share the filtered information and collaborate with your colleagues using our innovative
“lightbox” facility.

7. View the email open-rates of the leading players in your industry
Identify the most successful offers in your marketplace. We link our email data to the Alexa
web ranking index, enabling you to see at a glance the open-rate of other marketers’ email
campaigns by comparing broadcast times with spikes in traffic to the target website.
Monitor and analyse your industry marketing calendar
Monitor your industry’s seasonal e-marketing calendars – e.g. what promotions are they
sending out for bank holidays, back to school, Mother’s Day, half term, Christmas - the list
goes on! Are they repeating the same or a similar offer from last year? Filter by industry
and holiday date range.
Enhanced email marketing intelligence for agencies
Marketing, PR, creative, digital and advertising agencies can use InboxVision Analyser to
win new business pitches and up-sell in existing accounts – learn about prospective
clients’ email strategies and compare their strengths and weaknesses with their
competitors in the market. We guarantee they will be impressed and amazed by your
depth of insight!
Marketing insight
InboxVision Tracker gives you an in-depth insight into your industry and your competitors’
email marketing strategies including:
• Headlines and offers
• Calls to action
• Recurring subject lines
• Product pricing
• Incentives and loyalty schemes
• Email message designs
• Broadcast timings and frequencies
• Brand abuse

8. Some examples of how you can use Analyser
Analyse the strategies of the leading players in your market
•
•
•
•
•
•
sending out emails
@
View and analyse the offers other marketers are using and monitor their tactics
Identify the most successful offers by analysing Alexa web traffic stats associated with
specific email campaign broadcasts
Observe and react to your market sectors and competitors’ sales emails in real-time
Enhance your email marketing strategy by learning how often other marketers are
Compare and analyse different email approaches side-by-side
Share the information and collaborate with your colleagues using our “lightbox” facility
Keyword surveillance tracking
•
•
Observe when a sender mentions particular keywords – e.g. “Free delivery” from
Amazon.com, etc
Monitor and analyse changing email trends in your marketplace
• Monitor specific product types
• Discover new advertising and potential sponsorship opportunities and identify
new affiliates
• Monitor email campaigns sent from a specific “sending domain” regardless of
IP address
Creative inspiration
• Beat copywriting and designer’s block with fresh innovative ideas, cut down studio time,
reduce briefing time and design costs
• Tap into millions of real life emails including customer acquisition messages, up-sell and
retention promotions, surveys and profiling e-shots
• Find a steady source of engaging design and content ideas and new approaches
• Find engaging new ideas for subject lines, CTAs, offers and incentives
Channel intelligence
• Monitor the email marketing campaigns of your channel partners
• Monitor the campaigns of your competitors’ channel partners
• Monitor how your partners are using your corporate branding guidelines
• Be alerted every time an email contains a link associated with a particular partner
or affiliate
• Discover new revenue streams by identifying other organisations’ partner networks
• Identify new affiliates and potential sponsors

9. Protecting your brand
• Protect your brand by monitoring how it is being used in email campaigns by
authorised and unauthorised third parties
• Be alerted every time your chosen brand is mentioned in third-party publications
and/or in your own in-house emails
• Analyse brand compliance and email quality to protect your brand
• Take prompt action over the misuse of trademarks, taglines and brands
What Industries are covered by Analyser?
InboxVision Analyser currently monitors email marketing messages across 15 main market
sectors, covering B2B, B2C and Not-for-Profit email marketing intelligence. We subscribe
to over 30,000 companies and 150,000 brands from the UK, Ireland, North America and
Australia. We are adding new brands and companies every day, so be sure to sign up
for our blog to keep updated: www.inboxvision.com/blog
In Retail & Apparel, for example, we currently track and analyse over 5,400 retailers
including the top 500 e-retailers, the top100 UK retailers and we add hundreds more
retailers every month. In Technology we include the top 250 global software companies
and the top 100 technology companies. In Automotive we track and monitor the top 100
motor manufactures. In Charities & Not for Profit we include the top 500 charities. In
Travel, Tourism & Leisure we track and monitor the 500 top global leading hotel brands,
the top 50 world airlines, the top Fortune 500 companies, the top 100 FTSE companies
and much more.
We currently track and monitor email marketing campaigns in the following sectors:
• Retail, Apparel & Wholesale
• Automotive
• Travel, Tourism & Leisure
• Technology & Telecoms
• Charities & Not-For-Profit
• Marketing/digital/advertising/creative/design agencies
• Business Services
• Food & Beverage
• Finance
• Utilities, Power & Energy
• Manufacturing
• Healthcare, Medical & Pharmaceuticals
• Entertainment & Sport

10. “I was genuinely impressed with this new product. In an age when email marketing is
becoming increasing difficult to gain results this product is ideal for perfecting the finer
points of a company’s email strategy.
Every company needs to keep an eye on their competitors; to learn from what they are
doing well (or not) and to keep competitive in the market. This monitoring tool allows you
to do just that. You can see what offers and promotions are being sent out or new products
that are being released and mould the positive factors into your own marketing strategy.
I have previously tried to keep up with competitors’ email strategies but have never been
able to do it effectively or time efficiently. Using this monitoring tool overcomes both these
problems; it organises the data in an easy to access system and cuts out the time the
whole process would have taken to do manually.”
Will Russell, Company Director, Only Marketing Jobs,
Winner of the “Best Specialist Job Board” at the NORAs 2010.
Subscription
Seize the competitive edge, stay on top of your market, deliver campaigns with that all
important ‘X’ FACTOR and WIN THE BATTLE FOR THE INBOX!
You can enjoy all the benefits of InboxVision Analyser now. Our annual subscription pricing
plans are structured for you to take full advantage of our unique email marketing research
and intelligence, regardless of the size of your company and marketing team.
To find out more about InboxVision Analyser, or for further information on how this
revolutionary new SaaS BI tool can help you gain the advantage over your competition,
call us on +44 (0) 845 450 8850 or email: sales@inboxvision.com
Visit us online at www.inboxvision.com
See InboxVision in action – look inside our
database now!
For an instant preview of InboxVision in action, visit
www.inboxvision.com/sample_emails
www.linkedin.com/company/inboxvision

11. See InboxVision in action – look inside
our database now!
Experience the awesome power of the email marketing intelligence that’s available
at the click of a mouse, with thousands of different email messages segmented by
industry, type and product!
For an instant preview of InboxVision in action, visit
www.inboxvision.com/sample_emails
Competitive Email Marketing Intelligence Reporting Service
Don’t have time to do your own email marketing competitive analysis? Then let
InboxVision’s team of highly skilled Email Marketing Analysts do it for you. For a monthly
fee, we will track, monitor and analyse your chosen brands and provide you with a
monthly, or quarterly report highlighting the key findings from your competitors’ email
marketing campaigns.
Respond instantly to threats and opportunities. Relax in the knowledge that you will
always have competitive email marketing intelligence at your finger tips to share with your
stakeholders and justify your strategy and budgetary requirements.
Contact our customer services team today on +44 (0) 845 450 8850 or email
sales@inboxvision.com to discuss your specific requirements. Make yourself look good,
stay one step ahead of your competitors and never be caught off guard again!
Become a Partner
Why not partner with InboxVision? We offer various levels of partnerships opportunities to
suit every organisation, from simple referral partners to membership partners and reseller
and integration partners. Learn more about becoming a partner by clicking on our “Partner
with us” tab on www.inboxvision.com
www.twitter.com/inboxvision www.facebook.com/inboxvision

12. Find & Follow us here:
www.twitter.com/inboxvision
www.facebook.com/inboxvision
www.youtube.com/inboxvision
www.linkedin.com/company/inboxvision
Blog: www.inboxvision.com/blog
Tel: (0) 845 450 8850
Email: sales@inboxvision.com
Address
InboxVision
3 Parkview Business Park
Crockford Lane
Basingstoke
RG24 8NA
United Kingdom
Use our Competitive Insights
to power your email programme
C 2011 InboxVision Ltd All Rights Reserved.