Learn what makes up an email marketing campaign. These few slides show the 3 elements of every email marketing campaign. Understanding this will make it easy to use any email marketing software (Mailchimp, Aweber, Campaign Monitor). They all follow the same structure. You can learn more at mailerbob.com/learn

1. EMAIL MARKETING
@mailer_bob

2. Every email campaign has three elements
• List of email addresses
• Email newsletter
• Report
Email Marketing Basics

3. • Excel or CSV file format
• One row for each member
• One column for every information type
List of emails

4. • HTML format
• Sent as plain text and HTML
(multipart)
• Header, footer and body
• Must have unsubscribe and web
version link
Email Newsletter

5. Email Newsletter

6. Report
• Opened
• Clicked
• Unsubscribed
• Bounced
• Complained

7. Email Marketing software
Three elements
• List
• Email
• Report

8. • Sign up to Mailchimp
• Create a campaign
• Create a list
• Create an email
• Send the campaign
• View the report
Create an email marketing
campaign

9. • Opens are tracked with unique invisible pixel (a very small image)
• Clicks are tracked with unique URL
Tracking opens and clicks

10. Tracking opens and clicks

11. Tracking opens and clicks

12. @mailer_bob
Thank you!