presentation

2. GROUP NAME :METALLICA
Durjoy kumar
Id:1415210115
3
Mahmud hasan
Id:14152101178
Md.rayhanul islam
Id:14152101156
Nahid hasan
Id:14152101177
Ramisa maliha
Id:14152101174
Farhana islam
Id:14152101155

3. Top 10 global brand
1
2 3
4 5
6

4. 7
8
9
10

5. Rank 2018 Brand Value Rank 2017
1 Amazon $150bn 3
2 Apple $146bn 2
3 Google $121bn 1
4 Samsung $92bn 6
5 Facebook $90bn 9
6 AT&T $82bn 4
7 Microsoft $81bn 5
8 Verizon $63bn 7
9 Wal-Mart $61bn 8
10 ICBC $57bn 10
The top 10 most valuable brands in the
world

6. Amazon.com is an international e-commerce company
offering online retail, computing services, consumer
electronics, digital content as well as other local services such
as daily deals and groceries.
Brand value: $150.8 billion
Percentage change from last year: +42%
Last year's rank: 3

7. Management
Amazon’s success stems from CEO Jeff Bezos and his
management team, who operates different than most other
companies.
Innovation
Amazon wasn’t the first online complex, but it is one of the most
innovative company
Why amazon is the no 1 Brand

8. Customer Service
Amazon consistently ranks high on customer satisfaction list.
Execution
Despite early growing pains, Amazon has gotten things right
when executing customer orders. They select products and
service that customers want and need

9. Why apple is hold the same position
Apple defends the #2 ranking when it comes to brand value,
rebounding after a 27% drop in 2017. Apple has failed to diversify
and grown over-dependent on sales of its flagship iPhones,
responsible for two thirds of revenue. Poor sales of iPhone X at only
29 million handsets fell short of expectations.
Brand value: $146.3 billion
Percentage change from last year: +37%
Last year's rank: 2

10. Apple’s increasing focus on what are
effectively luxury products may cost the
brand a fair share of the global mass market,
limiting the potential for brand value growth.

11. Why Google dropped down from 1 to 3 position
 Google recording a relatively slow brand value growth of 10%
 To compete with the world’s most valuable brands, presenting a solid
performance is not always enough
 Google is a champion in internet search, cloud and mobile OS
technology but, similarly to Apple
Brand value: $120.9 billion
Percentage change from last year: +10%
Last year's rank: 1

12. Why grow up from 6 to 4 position
 Samsung offers Galaxy phones, tablets, TVs, home appliances,
home security, and more.
 The company strives to be at the forefront of technology, and its
brand philosophy “Do What You Can’t” continues to resonate with
consumers.
Brand value: $92.3 billion
Percentage change from last year: +39%
Last year's rank: 6

13.  Samsung is on the right track to grow in both brand value and
brand strength in the future.
 Samsung Electronics is one such key business unit that
produces world-class mobile handsets, wide-screen plasma
television screens, digital camcorders and other household
appliances.

14. Why Facebook grow up from 9 to 5 position
User Friendly Nature is the most prominent reason for the website
gaining worldwide
Better Interface power packed features which are fitted in such a
light website makes it more advantageous than its competitors.
Brand value: $89.7 billion
Percentage change from last year: +45%
Last year's rank: 9

15. Since the time Facebook was launched it has not faced any sort
of competition in the market. A few number of such sites have
been initiated but none has been able to mark a place in the
network world.
Regular Upgradation the website for making it more helpful to
the people which have helped the website to receive praise and
accolades from its users

16. Why AT&T dropped down from 4 to 6 position
 A failure to buy Time Warner could be seen as strike three for Stephenson after
failing at T-Mobile deal and overpaying for DirecTV.
 A deal for Time Warner supports AT&T's 2015 acquisition of DirecTV, which is
already showing signs of decline.
 Doubling down on media may not be AT&T's wisest move as technology giants
like Google and Amazon spend billions on content.
Brand value: $82.4 billion
Percentage change from last year: -5%
Last year's rank: 4

17. Why Microsoft dropped down from 5 to 7 position
1. Windows 8
The world wasn't ready for Windows 8. The interface was a ridiculous
departure from Windows 7 and far too complicated for the average user.
2. Windows Vista
Microsoft gave Vista a huge, and endless, build-up, so that when the platform
finally arrived it was always going to be terrible.
Brand value: $81.2 billion
Percentage change from last year: +6%
Last year's rank: 5

18. 3. Nokia acquisition
The Nokia acquisition was supposed to save Microsoft's mobile
efforts, but it did nothing but waste billions and cost thousands of jobs.
4. Zune
When the then upstart Apple took the MP3 market by storm with the
iPod, Microsoft had to hit back.

19. Brand value: $62.8 billion
Percentage change from last year: 7
Last year's rank: -5%
Why Verizon dropped down from 7 to 8 position
 For the first time, the nation's largest wireless provider is losing
customers faster than it can replace them.
 Verizon usually loses some cellular customers every quarter, it has
historically lured enough back to be able to report growth in that
part of its business.

20.  Most people already have cell service, and as a result,
carriers have been forced to engage in costly price wars to
poach subscribers from one another.

21. Brand value: $61.5 billion
Percentage change from last year: -1%
Last year's rank: 8
Why Walmart dropped down from 8 to 9 position
 The company said it failed to keep some basic items in stock over the
holidays as it tried to manage a higher demand for things like TVs and
toys.
 Walmart failed to keep some basic items in stock during peak sales
periods.

22.  In-stock levels on other items were "harmed" for walmart.
 Walmart's shares slid more than 10% on Tuesday, marking
its worst stock performance since January 1988.

23. Brand value: $59.2 billion
Percentage change from last year: +24%
Last year's rank: 10
Why ICBC is hold the same position
 ICBC business network has come into shape after over 20 years of
development, accentuating the value of international operations.
 ICBC compared with more network access and simple extension of
business lines.

24.  ICBC future development would focus on further
business strength and value contribution.
 It assume greater responsibility and make greater
contributions to build ICBC into a globally competitive
and world-leading multinational financial group.