Digital Signage Presentation For Via Satellite

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This is a presentation I gave for a webinar hosted by Via Satellite on Feb. 17, 2009.

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Digital Signage Presentation For Via Satellite

  1. 1. Digital signage: pros and cons during a credit crunch David Drain Executive Director Digital Signage Association
  2. 2. Digital signage is ubiquitous Retail Financial Corporate Communication Travel
  3. 3. Other venues for digital out-of-home (DOOH) <ul><li>Bus shelters </li></ul><ul><li>Casinos </li></ul><ul><li>Elevators </li></ul><ul><li>Gas pumps </li></ul><ul><li>Health clubs </li></ul><ul><li>Outdoor billboards </li></ul><ul><li>Shopping malls </li></ul><ul><li>Sports arenas </li></ul><ul><li>Subway tunnels </li></ul><ul><li>Taxis </li></ul><ul><li>And the list goes on… </li></ul>
  4. 4. Top stories from 2008 <ul><li>Acquisitions: Hughes acquires Helius; Scala acquires MISC </li></ul><ul><li>Wal-Mart launches new Smart Network </li></ul><ul><li>Digital out-of-home companies draw big funding </li></ul><ul><li>Reflect Systems, CBS Outernet launch GameStop network </li></ul><ul><li>OVAB releases Audience Metrics Guidelines for DOOH media </li></ul>Source: DigitalSignageToday.com
  5. 5. Top 10 trends for 2009 <ul><li>Content is still king </li></ul><ul><li>Traditional broadcasters getting into DS market </li></ul><ul><li>Agencies are awaking to the power of DS </li></ul><ul><li>Brands are shifting money from TV to DS </li></ul><ul><li>Cross-platform and interaction with cell phones is critical </li></ul><ul><li>Interactivity and measurement </li></ul><ul><li>Data-driven content or ad search </li></ul><ul><li>Cost of LCD and players coming down </li></ul><ul><li>Consolidation and failures will continue </li></ul><ul><li>Growth for the industry is moderate, but positive </li></ul>Source: Keith Kelsen, MediaTile
  6. 6. Industry statistics: PQ Media <ul><li>Industry shakeout will cause growth to decelerate from 2007’s 24.5% </li></ul><ul><li>Expected compound annual growth rate of 12.9% between 2007 and 2012 </li></ul><ul><li>U.S. digital OOH spending tripled since 2002, exceeding 20% growth each year </li></ul><ul><li>Digital OOH spending in Europe, Asia and the Americas to grow 12.8%, to $6.11 billion in 2008 </li></ul><ul><li>Slower than last year’s 22.6% rate, digital OOH is still expected to expand 14.5% from 2007 to 2012 </li></ul>
  7. 7. Industry statistics: DisplaySearch Flatscreen sales forecast for 2009-2010 down, but still expected to grow
  8. 8. Opportunities for digital signage network operators in a down economy <ul><li>Small networks </li></ul><ul><li>New screens on existing properties </li></ul><ul><li>Non-advertising networks </li></ul><ul><li>Non-retail networks </li></ul>Sources: Bill Gerba, WireSpring; DigitalSignageToday.com
  9. 9. Thank you David Drain Executive Director Digital Signage Association [email_address]

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