The change auto dealers face is the growing dominance of digital auto buying. Automotive dealers must adjust their new media approaches to fit consumer preferences and to protect their franchise against emerging threats that include more sophisticated dealers and emergence of online retailers such as Car Woo and True Car. To learn more email me at; dhof@3degreeZ.com

1. Stop Was)ng
Money.
Reach Prime
Buyers.

2. Michael Medipor
Managing Partner
Ranked #3 CMO
David Hofer
Managing Director
Integrated Marke<ng
Ronald L. Buckhammer
Managing Director
Integrated Marke<ng
3degreeZ Leadership Team

3. We’ve built business for automo)ve OEM’s and dealers alike. We
would welcome the opportunity to help build business for JM Lexus.

4. A huge disconnect is facing
auto dealers:

5. They are s<ll spending a great deal on tradi<onal media
adver<sing, yet their customers…
26%
23%
14.9% 15.8%
10.7%
9.2%
Source: Sta<sta, 2014 Automobile Dealer Adver<sing Spend
25%
20%
15%
10%
5%
0%
30%
Internet TV Newspaper Radio Direct Mail Other

6. Are otherwise occupied

7. Car buyers are online. Dealers? Less so. So they’re
missing out on influencing buyers to drive them to buy:
The Internet influences car buyers 15X more than TV or newspapers and
47X times more than radio and billboards.
Source: Polk, 2013 Automo<ve Buyer Influence Study
40%
35%
30%
5%
0%
45%
Internet Friends
& Family
Prior
Experience
with Dealer
Newspaper TV Direct
Mail
50%
25%
20%
15%
10%
47%
12%
11%
3% 3%
1% 1% 1%
Outdoor
Ads
Radio

8. Clearly, there’s a huge digital
divide between dealers and
auto buyers.

9. ! Customer Segmenta<on and Personas
! Compe<tor and Market Intelligence
! Data Modeling and Acquisi<on
! Social Listening
! Promo<on Concepts and Messaging
! ROI-focused Retail Campaigns
SEM, SEO, PPC, Mobile Media Adver<sing
But we can bridge that with:

10. Streaming TV & Streaming Radio Mobile App Development
But we can bridge that with:

11. ! Inbound and Outbound Lead Gen Campaigns
! Blog Content that Converts
! Engaging Offers
Strategically Focused Programma<c &
Retarge<ng Campaigns
But we can bridge that with:

12. Ac<onable Data-driven Insights and Repor<ng
But we can bridge that with:

13. Let’s turn that digital divide
into a steady flow of sales via
online digital marke)ng
strategies.
Address: 401 E. Las Olas Blvd., Suite 130-457
Fort Lauderdale, FL 33301
Phone: (305) 501-2005
Email: dhof@3degreez.com