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Jeff Moriarty
Chief Digital & Product Officer
Johnston Press
Re-inventing Local Media
Jeff Moriarty, Chief Digital Officer, Johnston Press
@jeffmoriarty
2
33
8-10 billion devices are internet
connected today
Forty billion devices by 2020
23% of US adults get their news on at
leas...
Weekday Patterns by Newspaper
Platform
5
Question: Thinking of your typical weekday, when do you usually read or use a loc...
16% Total audience growth across print &
online
4 million more digital users in December, YoY (from 9m to 13m)
Over 500,00...
7
8
Rateofchange
Digital Kitbag
Rich Media Ads
Smart List
Daily Deals
e-commerce
Social
Deals
Dating
Advertising
Classifieds
S...
Readers show a willingness to pay
for differentiated content in a
premium environment
Source: Forrester Research
Willingness to pay for content is
there, or not•Print-engaged favor a
format and editorial
appr...
$14.99/mo
Digital only
Free with
print
subscription
One brand does not fit all….
16
Content is not what it used to be.
Curating reader contributions
offers new opportunities.
22
The Bourne experiment

High profile launch in Bourne
– wrap/leaflet drop

Alternative 'soft launch' and
cumulative appro...
24
Community board
runs the paper
18-20 contributors:
3-4 journalists
Community of
columnists and
growing
Jeff Moriarty, Johnston Press
Jeff Moriarty, Johnston Press
Jeff Moriarty, Johnston Press
Jeff Moriarty, Johnston Press
Jeff Moriarty, Johnston Press
Jeff Moriarty, Johnston Press
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Jeff Moriarty, Johnston Press

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Jeff Moriarty, Johnston Press

  1. 1. Jeff Moriarty Chief Digital & Product Officer Johnston Press
  2. 2. Re-inventing Local Media Jeff Moriarty, Chief Digital Officer, Johnston Press @jeffmoriarty 2
  3. 3. 33
  4. 4. 8-10 billion devices are internet connected today Forty billion devices by 2020 23% of US adults get their news on at least two devices
  5. 5. Weekday Patterns by Newspaper Platform 5 Question: Thinking of your typical weekday, when do you usually read or use a local daily newspaper in the following format? (N=1,896) Multiple mentions allowed. © 2012 Newspaper Association of America
  6. 6. 16% Total audience growth across print & online 4 million more digital users in December, YoY (from 9m to 13m) Over 500,000 newspapers sold every day 24 million readers in print and digital 6 33% Local digital display advertising growth 25% digital revenue growth, YoY 2013H2
  7. 7. 7
  8. 8. 8
  9. 9. Rateofchange Digital Kitbag Rich Media Ads Smart List Daily Deals e-commerce Social Deals Dating Advertising Classifieds Stamford Mercury StageCoach Times Jobs Johnston Falkirk Cattle Auctions Tides Chemist Opening Weather MobileWeb Planning apps Video Ads Web Ads BMD Traffic Travel Video Offers Events Rental yields Ofsted reports Classf’d 300+ titles 50+ newspapers A 300 YEAR PERSPECTIVE 9
  10. 10. Readers show a willingness to pay for differentiated content in a premium environment
  11. 11. Source: Forrester Research Willingness to pay for content is there, or not•Print-engaged favor a format and editorial approach that resembles a newspaper, even though they are eager users of new technology, more willing to pay for Globe content. (18%)
  12. 12. $14.99/mo Digital only Free with print subscription
  13. 13. One brand does not fit all….
  14. 14. 16
  15. 15. Content is not what it used to be.
  16. 16. Curating reader contributions offers new opportunities.
  17. 17. 22
  18. 18. The Bourne experiment  High profile launch in Bourne – wrap/leaflet drop  Alternative 'soft launch' and cumulative approach in Rutland Times  Differentiation – colour coded page furniture  Recruitment phase is critical  Social media endorsement (Bourne 700 to 1,500 Twitter followers)  66% UGC rising to 75%
  19. 19. 24 Community board runs the paper 18-20 contributors: 3-4 journalists Community of columnists and growing

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