Corporate social responsibility of TATA group

1. Trusteeship management by
Tata Group
Mahetab khan

2. Purpose of CSR
• Corporate social responsibility is the continuing commitment of
business to behave ethically and contribute to economic
development while improving the quality of life of their workforce
and their families as well as of the local community and society at
large.
• To identify and improve a company’s impact on society and the
environment, while driving stronger business results such as brand
enhancement, market differentiation, and employee satisfaction.

3. Founders Philosophy
(1839 – 1904)
“In a free enterprise, the
community is not just another stake
holder in the business but in fact
the very purpose of its existence.”
Jamsedji Tata

4. The Group Purpose
At the Tata Group our purpose is to improve the quality of life of the
communities we serve. We do this through leadership in sectors of national
economic significance, to which the group brings a unique set of capabilities. This
requires us to grow aggressively in focused area of business.
Our heritage of returning to society what we earn evokes trust among
consumers, employees, shareholders and the community. This heritage will be
continuously enriched by formalizing the high standards of behaviors expected from
employees and companies.
The Tata name is a unique asset representing leadership with trust. Leveraging
this asset to enhance group synergy and becoming globally competitive is the route
to sustained growth and long-term success.

5. Non-Profit, Non-sectarian philanthropic organizations
Tata Sons Limited
• Sir Dorabji Tata Trust
• Sir Ratan Tata Trust
• RD Tata Trust
• JRD Tata Trust
• MK Tata Trust
• Sarvajanik Sewa Trust
• Tata Education Trust
• Tata Social Welfare Trust
• Indian Institute of Science
• Tata Institute of Social Sciences
• Tata Memorial Centre for Cancer Research and Treatment
• Tata Institute of Fundamental Research
• Tata Agricultural & Rural Training Centre for the Blind
• National Centre for Performing Arts
• Sir Dorabji Tata Centre for Research in Tropical Diseases
• JRD Tata Eco-technology Centre
• National Institute of Advanced Studies

6. In Orissa the Company touches the lives of 25000 families in 500
villages
• Areas of Impact
• Land and Water Management
- 5763 Acres of land shifted from single cropping to
second and third cropping
- 2455 acres of wasteland converted to cultivable land
- 6225 acres covered through Cashew, Mango and Chilli
plantation
- 1400 acres of Perennial Plantation added
• Rural Enterprise Development through Self help Groups
- 500 Self Help Groups supported
• Vocational Training Programme for youth for alternate sources of
employment

7. Towards an educated communities
•Set up J N Tata Technical Education Centre in Gopalpur
• Project Shikshya drives education in rural Orissa
• Constructed / Facilitated more than 200
educational institutions from 1990s
• Facilitated higher education institutes like Sukinda College,
Joda Women College etc
• Constructed Institute of Mathematics
• Adult literacy by TCS, Community
education
• Set up a Centenary Learning Centre at XIMB

8. Rural Development Initiative
• Wazapur, a Village in Maharashtra
• TCS-Maitree has been working over the last three years
• Development Activities in the areas of :
– Water Supply
– Illiteracy
– Women empowerment
●
Basic arithmetic and created awareness in health and hygiene
●
Trained in embroidery, stitching, and other textile craftwork
●
Inaugurated Gram Vikas Abhiyaan Kendra
– Education
●
Mid-day meal scheme for Balwadi kids
●
Computer literacy program
●
A state-of-the-art science lab

9. Thalassaemia Drive
• In a partnership with Red Cross, TCS embarks on periodic blood-donation drives towards the
treatment of Thalassaemia.
• The focus of the initiative is to treat HIV as a social issue
• The Highlights of this initiative are :
– Commemorating World AIDS Day
– Red Ribbon Distribution at all offices
– Online Quiz for creating more awareness
– Removing myths and misconceptions through articles
– Peer Education Program

10. Srishti Welfare Centre at Munnar, Kerala
under TATA Tea
• Srishti has four projects:
• a.The DARE It provides the students with training in basic academics, self-help skills and skills like
gardening, cooking, weaving etc. Children are taught to paint and some of the paintings are printed
and sold as greeting cards. The sales proceeds of which are used back into the units.
• b.The DARE strawberry It preserves unit trains youngsters to make natural strawberry preserve. The
trainees are paid for the work; they receive social cover, free medical aid and other benefits.
• c.Athulya It has two units - (i) A vocational training center that imparts training in stationery-making
(ii) A handmade paper-making unit which trains physically challenged persons in the art of making
recycled paper
• d.Aranya This project was started to nurture the lives of the disabled and also to revive the ancient
art of natural dye. Individuals are given training in various natural dyeing techniques including block
printing, tie and dye, batik work, etc. Their products are sold in and outside the country .
• Tata Tea’s Jaago Re! Campaign exemplifies the Social-Cause Marketing Initiatives .

11. Conclusion
• Ratan Tata says his company is not driven to
grow over everybody dead bodies.
• Some 66 percent of the profits of its
investment arm, Tata Sons go to charity.