1. Leadership
Leader is one who guides and
directs other people. He must
give effective direction and
purpose.
- Allen
2. Need or importance of leadership
1. Perfect organisation structure
2. Directing group activities
3. Avoiding imbalances
4. Better utilisation of manpower
5. Source of motivation
3. Approaches or theories of leadership
1.Trait theory
2.Behavioural theory
3.Situational theory
4.Followers theory
5.System theory or path goal
theory
6. Principles of effective Communication
• Language
• Clarity
• Purpose of communication
• Physical and human setting
• Consultation
• Content of messsage
•
7. Barriers or problem of Communication
• Noise
• Missing information
• Alternation of information
• Overloading
• Lack of facility
• Technical language
• Poor retention
• Lack of time
• Quick conclusion
• Lack of time
9. Types of communication
I.On the basis of organisation relationship
1.Formal communication
2. Informal communication
Ii. On the basis of direction of flow of communication
1. Downward communication
2. Upward communication
3.Horizontal communication
Iii. On the basis of way of expression
1. Oral communication
2. Written communication