Gregor Smith, Sales Director - EMEA, Mobvista
Join mobile advertising tech platform Mobvista for insight on how game developers and brands can better understand China and acquire more highly engaged users. The session will provide a window on China’s mobile media market, analyse mainstream media and equip developers and brands with the tools required to enjoy more success in China.
30. Since Jul 2018, the ranking
of iTranslate have grown
fiercely, with 900 places
risen in three months
(General).
The Searched Index of
iTranslate have risen
rapidly since July,
which is higher than
Google’s.
36. Advertiser:
AppsYouLove
Product:
Unicorn 2D
App Type:
Casual Games
Device System:
iOS
Promotion Strategies:
• Targeting female players aged
20-30, female, with in-app
purchase potential
• Designing real model playing
videos and special ads during
Chinese holidays;
CPI CPT(Trial) ROI
Before After
Case Study
Chinese Market Solution - Tencent
China alone will take one-quarter of all global game revenues, reaching $27.5 billion this year, well ahead of the US. Most of China’s growth will come from mobile gaming with $14.6 billion expected this year and $21.3 billion projected in 2020.