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China App Index October 2013


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The top trend for October 2013? WeChat messenger is disrupting the mobile game ecosystem with its new game platform. One game made over a million dollars in a single day!

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China App Index October 2013

  1. 1. Wandoujia China’s leading Android app store The China App Index October 2013 Top Trend: WeChat Messenger Sends Waves through the Game Rankings
  2. 2. Top Trends in October 2013 1 2 3 WeChat messenger sends waves through the game rankings. Foreign games climb to the top. “Hacker” apps: steroids for mobile gamers
  3. 3. 1 WeChat Messenger Sends Waves through the Game Rankings Three of the hottest new games in the Wandoujia app store are integrated with Tencent’s popular WeChat messenger app. Following in the successful steps of Korea’s Kakao and Japan’s LINE messengers, Tencent added their own gaming platform into the app this August. Rhythm Master (节奏⼤大师) Monthly Downloads: 919k Play with WeChat Friends A scrolling rhythm game in the spirit of Guitar Hero, Rhythm Master delivers the added challenge of button tracks requiring players to swipe patterns. The game features an immense pool of fresh Chinese music, as well as hits from Korea, Japan, and popular manga shows. Logging in requires players’ WeChat or QQ profiles, and at the end of each round, they are prompted to share their scores.
  4. 4. 1 WeChat Messenger Sends Waves through the Game Rankings WeChat games are marked by simple, but highly competitive gameplay. Chen Haozhi, CEO of Chukong, estimates the Chinese mobile gaming market will grow to $390 million in 2014, and Tencent will control a quarter of that with its arsenal of casual social games.¹ WeRunner (天天酷跑) Friend Ranking Monthly Downloads: 522k In WeRunner, Tencent joins forces with Gun Saints (枪神纪) to bring the latter game’s three main characters to a world of racing. The game features adorable graphics, various animal and vehicle mounts, and unlockable pets. Players navigate challenging courses with just two action buttons: Jump and Slide. Find Nearby Player Invite Friend Play Game ¹ The game includes a scoreboard displaying a player’s current ranking among their friends. According to Tencent’s own news service, WeRunner’s daily revenue peaked at more than $1 million and earned a total of $16 million in its first month.
  5. 5. 2 Foreign Games Climb to the Top Chinese gamers have given foreign titles a hero’s welcome. Plants vs. Zombies 2 takes the top position with over 2 million downloads with Angry Birds Star Wars II following a few steps behind. This smashing success validates Popcap and Rovio’s expansion into China with Shanghai studios. Plants vs. Zombies 2 (植物⼤大战僵⼫尸2) Monthly Downloads: 2 million PopCap Games’ sequel to its huge 2009 success has taken the Chinese market by storm. The sequel builds on the classic foundation of the original, adding new game abilities, items, and locations. Combining elements of real-time strategy, tower defense, and card collecting games, Plants vs. Zombies 2 tests both a player’s strategic intelligence as well as physical reflexes. PopCap’s Shanghai studio localized the entire game into Chinese. PvZ 2 is one of four international titles that will be released on the WeChat games platform, which will no doubt further fan the flames of its popularity.
  6. 6. 2 Foreign Games Climb to the Top Six of the ten fastest growing games are from foreign developers. Cheese Barn’s second place finish shows that great gameplay needs no translator. Cheese Barn (奶酪⾕谷仓) Monthly Downloads: 192k Growth Rate: 142,360% This physics-based puzzle game invites the player to help a hungry mouse navigate an increasingly difficult environment of traps, boxes, and jarred chemicals to reach a coveted chunk of cheese. Players must move objects to the right places in the right order to ensure a safe journey for their furry little friend. Cheese Barn avoids text localization by relying on icons for buttons and a visual animation for explaining new game elements. Perhaps surprisingly, Cheese barn has achieved its gargantuan growth without a word of Chinese. While available in English and a few European languages, Cheese Barn uses visual, text-free demonstrations to explain gameplay to players, whatever their mother tongue may be.
  7. 7. 3 “Hacker” Apps: Steroids for Mobile Gamers In the West, game hacking tools like Game Genie or later game mods have been largely relegated to trolling neckbeards, but in China they give the Average Zhou a chance at his major league dreams. With so many games sharing scores, players search for hacks to impress coworkers and crushes. WePop Assistant (天天爱消除助⼿手) Monthly Downloads: 16,000 Is WePop too fast? This hack claims to slow down the game so that you can crush your friends on the scoreboard. WePop Assistant is one of TWO popular new “assistant” apps to help players improve their performance and fudge their scores in WePop, one of the five inhouse developed games so far released by Tencent on WeChat.
  8. 8. 3 “Hacker” Apps: Steroids for Mobile Gamers Whether they want to wipe that smile off their frenemy’s face, impress their online paramour, or simply triumph over the one boss left between them and the throne, a game “hacking” app is something any social climber wants up their sleeve...just in case. SB Game Hacker (烧饼游戏修改器) Monthly Downloads: 206k Growth Rate: 79% Altering the number of coins in Temple Run 2. SB Game Hacker touts itself as the simplest and superlative “game altering” app on the market, bar none. It’s a great way to cheat: players can easily change various game data, including gold, character stats, and item numbers via a simple in-game interface, free of ads.
  9. 9. Star Apps October 2013 Top New Fastest Growing
  10. 10. Top New Top New App Top New Game wRotatr (⾃自动壁纸切换) Plants vs. Zombies 2 (植物⼤大战僵⼫尸2)
  11. 11. Top New Apps Rank 1 2 3 4 5 6 7 8 9 10 Name Downloads wRotatr (⾃自动壁纸切换) 30,666 AnimeTaste 27,974 Youdao Dictionary (有道词典云端增强版) 20,906 Root Explorer (R.E.管理器) 19,746 UC Browser (UC浏览器-加速版) 18,417 Moves 17,591 WePop Assistant (天天爱消除助⼿手) 16,299 QQ2012 Downloader (QQ2012下载机) 12,441 QQ2011 Downloader (⼿手机QQ2011下载器) 11,697 Plants vs Zombies Cheats (植物⼤大战僵⼫尸2攻略秘籍) 10,049
  12. 12. Top New Games Rank 1 2 3 4 5 6 7 8 9 10 Name Downloads Plants vs. Zombies 2 (植物⼤大战僵⼫尸2) 2,005,138 Rhythm Master (节奏⼤大师) 919,172 WeRunner (天天酷跑) 521,916 League of Legends (撸啊撸) 281,349 Angry Birds Star Wars II (愤怒的⼩小⻦鸟星战版II) 158,767 3 Kingdoms Battle (雄霸三国之铁⾎血武神) 122,039 Linking World (连连世界) 110,430 Sword of the King (⺩王者之剑) 107,629 3 Kingdoms Fight (⽃斗三国 超激烈群P传) 75,973 Crazy Pop Puzzle (疯狂爱消除) 73,805
  13. 13. Fastest Growing Top New App Top New Game Lockscreen Sprite (锁屏精灵) Krazy Kart (暴⼒力卡丁⻋车)
  14. 14. Fastest Growing Apps Rank 1 2 3 4 5 6 7 8 9 10 Name Downloads Growth rate Lockscreen Sprite (锁屏精灵) 164,479 1,019% Baidu One-Tap Root (百度⼀一键root) 174,576 450% Qunar Travel (去哪⼉儿旅⾏行) 592,099 217% Watermark Camera (⽔水印相机) 160,792 150% SB Game Hacker (烧饼游戏修改器) 205,557 79% 365 Calendar (365⽇日历插件版) 267,203 57% Tudou Video Player (⼟土⾖豆视频播放器) 272,092 55% Mogujie (蘑菇街) 163,775 15% Fetion (⻜飞信云聊版) 220,619 9% Ringtone Master (铃声多多) 249,117 9%
  15. 15. Fastest Growing Games Rank 1 2 3 4 5 6 7 8 9 10 Name Downloads Growth rate Krazy Kart (暴⼒力卡丁⻋车) 157,345 179,722% Cheese Barn (奶酪⾕谷仓) 192,322 142,360% Pitfall 171,005 14,412% Blood Run (五虎断⻔门⼑刀) 189,619 11,571% Farm Defense (保卫农场之横扫僵⼫尸) 351,644 369% Golden Flower Poker (真⼈人炸⾦金花) 163,858 188% JJ Landlord Poker (JJ⽃斗地主) 164,058 69% Ski Safari (滑雪⼤大冒险) 259,485 69% Temple Run Oz (神庙逃亡:魔境仙踪) 166,836 49% Pocket Rally (⼝口袋拉⼒力赛) 35% 151,460
  16. 16. Wandoujia Gaming Partner Showcase
  17. 17. I’m MT 263,110 downloads 102 RMB ($16) in the first week of the exclusive launch ARPPU Industry Avg = 90 RMB When LocoJoy released its smash hit I’m MT for Android, they partnered with Wandoujia for an exclusive launch. A special landing page drove over 250,000 downloads in the first week, and Wandoujia currently contributes over 70,000 DAU to the game.
  18. 18. About the China App Index China is the world’s largest smartphone market, by far. But it’s a black hole for app data. Mobile research firms use Google Play data, which works for most of the world, but not for China. Nine out of ten new smartphones sold in China run Android, but developers are left in the dark. Here at Wandoujia, we decided to change that. As an Android app store with over 200 million users, we decided to shine a light on the market. We hope it will encourage more foreign developers to come to China. Methodology: • • • • Top new: Launched within the last 60 days. Fastest-growing: Highest growth-rate this month, relative to an average of the previous 3 months. App data is carefully screened to eliminate ‘zombie downloads’ All data is from the Wandoujia App Store, with 200 million+ Android users in China.
  19. 19. About Wandoujia The China partner for app developers Wandoujia’s editorial team is always on the lookout for the best new apps. That definitely includes apps from foreign developers! We’ve partnered with Flipboard, EverNote, Pocket, and LINE to do exclusive launches and promotions in China. The place for mobile gamers Wandoujia is the easiest way to reach a massive audience of gamers in China. For developers, our app promotion system makes it easy to be discovered and our payment SDK makes it easy to get paid. Complete media management Wandoujia is for more than just apps. Our PC suite makes it super-easy for users to manage all of their content. That includes movies, TV shows, music, and e-books too. Learn more here: brandbook-en?from_search=5
  20. 20. Wandoujia Developer Center Register today: English version coming soon! For English support contact: Benefits for Registered Developers: • • • • Verified developer badge gives developers peace of mind Push updates to your Chinese users, quickly and efficiently Eligible for campaigns and featured promotions Optimized search result ranking
  21. 21. Case Study: Flipboard in China When Flipboard came to China in June 2012, it partnered with Wandoujia on the launch. 150,000 downloads “ in the first week. Our China launch with Wandoujia was a big success. A few short days after we got in contact, we were ready to launch with a nicely designed campaign that fit with our brand image. Wandoujia has delivered hundredsof-thousands of downloads, including some of our highest-quality users in China. -Alvin Tse, Product Director at Flipboard China
  22. 22. Did you like this? Subscribe to the China App Index! The China App Index will arrive in your inbox once a month. Fear not, we think spam is evil too. And we use MailChimp, so it’s super-easy for you to unsubscribe any time. But we--and our very, very cute cats--will be sad to see you go.
  23. 23. Let’s connect! Product Manager for International International Developer Relations