Supercharge your digital marketing using AI and Psychology - Jergan Callebaut, Head of Psychology, DataSine

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MAD//Fest London

Technology

Supercharge your
digital marketing using
AI and Psychology
jergan@datasine.com

Your content isn’t working.
jergan@datasine.com

jergan@datasine.com
Functional
● 10 words
● Catchy & short
● Numbers
● Descriptive

jergan@datasine.comjergan@datasine.com
Emotions
● Energetic
● Exciting
● Joyful
● Inspiring
● Confident
● Competitive

jergan@datasine.com
Colors
● Warm
● Clear
● Friendly
● Dependable

jergan@datasine.com
● Modern
● Dynamic
● Artistic
● Nostalgic
● Shapes
● Abstract
● Playful

jergan@datasine.com
How to use AI to produce
better content?

jergan@datasine.com
578
10,986,780
18,909,890,900

jergan@datasine.com
0.71% 0.64%
0.54% 0.60%

jergan@datasine.com
You already hold the key

jergan@datasine.com
Paid ads
Paid ads
Paid ads
Paid ads
Paid ads

jergan@datasine.com
102% increase in conversions

jergan@datasine.com
From optimisation to
personalisation

jergan@datasine.com
CRM data
Social
Website
Paid ads
Email

jergan@datasine.com
80% increase
in customer engagement
71% increase
in sales of insurance
products
59% increase
in conversion of credit
cards sales
5 million clients500k clients 8 million clients

jergan@datasine.com
Use AI to optimise your content for
your entire customer base

jergan@datasine.com
Use AI to personalise your content
from segments to individual
customers

Supercharge your
digital marketing using
AI and Psychology
jergan@datasine.com
www.datasine.com

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