Success Factors of Customer Experience in MobileAGE 20140806

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Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) presented the key success factors for customer experience using mobile channels including whatsapp, wechat and how to advertise to reach your target audiences on their mobile devices during the event being hosted by www.sme.gig.hk on August 6, 2014 at InnoCentre of Hong Kong Science & Technology Parks

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Success Factors of Customer Experience in MobileAGE 20140806

  1. 1. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 1 Success Factors of Customer ExperienceSuccess Factors of Customer Experience in MobileAGEin MobileAGE 吸引吸引 M-M- 世代顧客體驗服務的成功要素世代顧客體驗服務的成功要素 Matthew KwanMatthew Kwan Principal Consultant, AdamsPrincipal Consultant, Adams August 6, 2014August 6, 2014 香港中小企資源服務網 : 中小企智營講座系列:突圍 M- 世代客戶體驗
  2. 2. DISCLAIMER Copyright © 2014. Adams Company Limited No part of this presentation is allowed to circulate publicly. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 2
  3. 3. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 3
  4. 4. MobileAGEMobileAGE PhenomenonPhenomenon Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 4 Picture from :Picture from : http://www.scmp.com/sites/default/files/styles/980w/public/2014/06/15/502f0c2911edbahttp://www.scmp.com/sites/default/files/styles/980w/public/2014/06/15/502f0c2911edba 23d6c13536c0dff950.jpg?itok=kWe_mHUp23d6c13536c0dff950.jpg?itok=kWe_mHUp HK Topped Asia in Mobile UsageHK Topped Asia in Mobile Usage Source: http://www.scmp.com/news/hong-kong/article/1298330/hong- kong-smartphone-use-doubles-two-years
  5. 5. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 5 Source on 2014-03-12: http://en.prnasia.com/story/94248-0.shtml https://www.comscore.com/Insights/Blog/Mobile-Device-Usage-Singapore-vs-Hong- Kong#imageview[singapore_vs_hongkong]/1/ Picture Source: http://www.sumomag.at/wp-content/uploads/2013/12/apps1.jpg
  6. 6. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 6
  7. 7. Can you be contacted on Mobile?? Copyright © 2014. Matthew Kwan. All rights reserved. HSMC BJC3213 Digital PR 7
  8. 8. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 8
  9. 9. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 9 *All names & brands are property of their respective owners*All names & brands are property of their respective owners
  10. 10. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 10 http://www.webgranth.com/wp-content/uploads/2013/02/Take-a-Sip-of-QR-Code-Coffee.jpg Picture Source: http://qranywhere.blogspot.hk/2010/04/iron-man-2-staring-qr-codes.html
  11. 11. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 11
  12. 12. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 12 The Battle of MobileAGE! From 4 to 10 inches
  13. 13. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 13 Mobile Ready (Finger Friendly) WebsiteMobile Ready (Finger Friendly) Website
  14. 14. Copyright © 2014. Adams Company Limited. All Rights Reserved. 14 Click to CallClick to Call Site LinksSite Links LocationalLocational App DowloadApp Dowload
  15. 15. Copyright © 2014. Adams Company Limited. All Rights Reserved. 15 Emotional Viral Sharable Casual Personal 5Success Factors 5Success Factors
  16. 16. Thank you! We look forward to collaborating with you Find us on www.adamshk.com Facebook.com/adams.news Youtube.com/adams_hongkong Slideshare.net/adamshk Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 16 Add us to Phone Book

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