Mentor Presentation: How to Think Mobile First

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In today's world of digital advertising, mobile should be the starting point, not an afterthought. David Womack of R/GA will discuss how to approach a creative problem with mobile first, and grow the strategy from there. Hear why a mobile-first approach is so important to the overall campaign and where the best opportunities for success lie.

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  • In less than two generations, the U.S. has experienced a 32% drop in physical activity. (China has seen 45% decline in less than one generation.) By the end of this decade, most Americans will exert only slightly more energy than if they had slept 24 hours a day.
  • Mentor Presentation: How to Think Mobile First

    1. 1. TM The Agency For The Digital Age David Womack Executive Creative Director Mobile and Emerging Platforms Proprietary & Confidential. © 2013 R/GA All rights reserved.
    2. 2. WHO WE ARE We are the Mobile & Emerging Platforms group. 60+ person internal practice group designed to support and expand the delivery of visionary, innovative mobile and social platform products for R/GA’s clients. 2008 2009 2010 2011 2012 2013 4 10 15 30 40 60+ 10 20 75 125 175 300 Team Projects Proprietary & Confidential. © 2013 R/GA All rights reserved. 2
    3. 3. OVER 40 AWARDS IN 2013 (AND COUNTING) THE ANDY AWARDS Proprietary & Confidential. © 2013 R/GA All rights reserved. 3
    4. 4. /01 Mobile as Hub Proprietary & Confidential. © 2013 R/GA All rights reserved. 4
    5. 5. Proprietary & Confidential. © 2013 R/GA All rights reserved. 5
    6. 6. Proprietary & Confidential. © 2013 R/GA All rights reserved. 6
    7. 7. Proprietary & Confidential. © 2013 R/GA All rights reserved. 7
    8. 8. Proprietary & Confidential. © 2013 R/GA All rights reserved. 8
    9. 9. Proprietary & Confidential. © 2013 R/GA All rights reserved. 9
    10. 10. Proprietary & Confidential. © 2013 R/GA All rights reserved. 10
    11. 11. Proprietary & Confidential. © 2013 R/GA All rights reserved. 11
    12. 12. Proprietary & Confidential. © 2013 R/GA All rights reserved. 12
    13. 13. Proprietary & Confidential. © 2013 R/GA All rights reserved. 13
    14. 14. /02 Mobile as Bridge Proprietary & Confidential. © 2013 R/GA All rights reserved. 14
    15. 15. Proprietary & Confidential. © 2013 R/GA All rights reserved. 15
    16. 16. Proprietary & Confidential. © 2013 R/GA All rights reserved. 16
    17. 17. Proprietary & Confidential. © 2013 R/GA All rights reserved. 17
    18. 18. Proprietary & Confidential. © 2013 R/GA All rights reserved. 18
    19. 19. Proprietary & Confidential. © 2013 R/GA All rights reserved. 19
    20. 20. Proprietary & Confidential. © 2013 R/GA All rights reserved. 20
    21. 21. Proprietary & Confidential. © 2013 R/GA All rights reserved. 21
    22. 22. Proprietary & Confidential. © 2013 R/GA All rights reserved. 22
    23. 23. Proprietary & Confidential. © 2013 R/GA All rights reserved. 23
    24. 24. Proprietary & Confidential. © 2013 R/GA All rights reserved. 24
    25. 25. Proprietary & Confidential. © 2013 R/GA All rights reserved. 25
    26. 26. Thank You.

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