The Verbal Communication is a type of oral communication wherein the message is transmitted through the spoken words. Here the sender gives words to his feelings, thoughts, ideas and opinions and expresses them in the form of speeches, discussions, presentations, and conversations.

1. BY
Dr. NUKALA APARNA
PHARM.D

7. Advantages of oral communication
1. Less expensive
Benefits of oral communication is less expensive and saves money as no stationary or gadgets are required.
2. Saves time
Merits of oral communication are that saves time, labour and energy as it is direct, faster and personal.
3. Immediate Feedback
In Oral communication, immediate feedback or response is obtained.
4. Personal Contact
Oral communication is more effective, and it develops personal contact, which is essential and valuable for
smooth working.
5. Useful in Difficult Situations
Oral communication is very useful in difficult and emergent situation.
6. Co-operative spirit
Oral communication has a human touch as it generates the friendly and co-operative spirit.
7. Useful in Secret Matters
Oral communication is very useful for some secret and confidential matters.
8. Persuasive
In oral communication, the speaker can win over the other person to his point of view.
9. Useful for all kinds of Audiences
Oral communication is very useful for addressing literate, semi-literate and illiterate masses.

9. Disadvantages of oral communication
1. No legality
Limitation of oral communication is that it has no scope from legal point of view as there is no
proof or evidence.
2. Lack of accountability
Drawbacks of oral communication are a speaker or a listener cannot be held accountable for any
vocal message. As anyone can claim or disclaim having said or heard something.
3. Low reference value
As oral communication cannot be stored, it has little reference value.
4. Greater scope for errors
In oral communication, there is a greater chance of misunderstanding due to the verbal nature of
exchange.
5. Easily forgotten
In oral communication, What is conveyed orally, cannot be remembered for a long time as human
memory is short. Hence it is easily forgotten.
6. Not Useful for long Distance
Oral messages are not useful for long distances hence for long distances messages are sent by fax,
telephone or e-mail.

12. Advantages of written communication
1. Permanent record
Benefits of written communication is that it is a filed for future reference purpose. It becomes
official and a permanent record of the organization.
2. Legal document
Merits of written communication are that it serves as a legal document in a business transaction.
A composed message can be retained, duplicated, circulated and re-consulted long after its
contents are first expressed.
3. Mass dissemination
Written communication can be easily duplicated through printing or photocopying; it is possible
to reach a wide audience at once.
4. Suitable for long messages
Written communication is suitable for lengthy messages. For E.g. Annual report or job instruction
manual.
5. Accountability
Written documents are always signed and thus can be linked to a person or persons responsive
for an action.
6. Goodwill and image building
Written documents acts as a representative of the company and helps to increase goodwill and
image building. A business man can create goodwill by sending greeting-cards, invitations, thank-
you note in writing, etc.

14. Disadvantages of written communication
1. Slow and time consuming
Drawbacks of written communication is that it takes time to get committed to writing and
transmitted to its destination. The feedback in written communication is much delayed.
2. Lengthy and expensive
Limitation of written communication is that it is a lengthy process. The infrastructure required to
write a proper business letter is quite an expensive affair.
3. Lacks personal touch
Written communication lacks personal touch, hence it is difficult to persuade / Motivate through
a letter.
4. Unsuitable for illiterate people
In developing / underdeveloped countries large number of people are illiterate so written
communication can become a hindrance rather than help.
5. Lacks confidentiality
Written communication cannot be as confidential as personal communication.
6. Filing
Written communication, whether received or sent has to be filed properly and preserved for
reference. Increasing files create a problem of storage.