SlideShare a Scribd company logo

Building Your Tradeshow Community Online

•Download as PPT, PDF•
•
PROPEL (formerly Human Workplaces)
PROPEL (formerly Human Workplaces)

Presentation by SocialFish for IAEE's Expo! Expo! 2010 about building community around a conference or tradeshow.

Education
1 of 21
Building your Tradeshow Community Online Lindy Dreyer and Maddie Grant www. .org
Agenda ,[object Object],[object Object],[object Object]
What does it mean to have an event community?
Open Community ( noun ) A diverse group of people, bonded by a common interest in an industry and an organization, who care enough to contribute and cooperate online for the good of the group. What does it mean to have an event community?
Slide courtesy of Peter Hutchins, ASAE The Ecosystem Homebase vs outposts EVENT MICROSITE FACEBOOK LINKEDIN YOUTUBE BLOG FLICKR MEMBER DIRECTORY YOUR ORG SITE TWITTER
[object Object],[object Object],[object Object],the where
[object Object],[object Object],[object Object],[object Object],the how
Takeaway: ,[object Object]
Question break
[object Object],[object Object],[object Object],[object Object],Barriers to participation The work of building community Remove the barriers
[object Object],[object Object],[object Object],[object Object],[object Object],New skill sets Build staff and volunteer skill sets The work of building community
[object Object],[object Object],[object Object],[object Object],Your champions Recruit your champions The work of building community
Takeaway: ,[object Object]
Dunbar’s number A theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. The number lies between 100 and 230, but a commonly used value is 150 .
Takeaway: ,[object Object]
Question break
What one thing is holding your event community back? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Three year plan- Year 1
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Three year plan- Year 2
[object Object],[object Object],[object Object],[object Object],Three year plan- Year 3
[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

2008—The Year of Global Telepresence
2008—The Year of Global Telepresence2008—The Year of Global Telepresence
2008—The Year of Global Telepresence
Larry Smarr
 
Abf passport anon
Abf passport anonAbf passport anon
Abf passport anon
m55mick
 
4.6 Biotechnology And Genetic Engineering
4.6 Biotechnology And Genetic Engineering4.6 Biotechnology And Genetic Engineering
4.6 Biotechnology And Genetic Engineering
Patricia Lopez
 
Distributed Agile Development
Distributed Agile DevelopmentDistributed Agile Development
Distributed Agile Development
Carlos Garcia
 
Augmented Reality for OOH....
Augmented Reality for OOH....Augmented Reality for OOH....
Augmented Reality for OOH....
Tushar Sharma
 
'Twas the Night Before Christmas
'Twas the Night Before Christmas'Twas the Night Before Christmas
'Twas the Night Before Christmas
BrotherDonald
 
Presentation_1376220985856
Presentation_1376220985856Presentation_1376220985856
Presentation_1376220985856
Alexander Nevidimov
 
Using Promotions & Social Media
Using Promotions & Social MediaUsing Promotions & Social Media
Using Promotions & Social Media
Rick Krautbauer
 

Recommended

2008—The Year of Global Telepresence
2008—The Year of Global Telepresence2008—The Year of Global Telepresence
2008—The Year of Global Telepresence
Larry Smarr
 
Abf passport anon
Abf passport anonAbf passport anon
Abf passport anon
m55mick
 
4.6 Biotechnology And Genetic Engineering
4.6 Biotechnology And Genetic Engineering4.6 Biotechnology And Genetic Engineering
4.6 Biotechnology And Genetic Engineering
Patricia Lopez
 
Distributed Agile Development
Distributed Agile DevelopmentDistributed Agile Development
Distributed Agile Development
Carlos Garcia
 
Augmented Reality for OOH....
Augmented Reality for OOH....Augmented Reality for OOH....
Augmented Reality for OOH....
Tushar Sharma
 
'Twas the Night Before Christmas
'Twas the Night Before Christmas'Twas the Night Before Christmas
'Twas the Night Before Christmas
BrotherDonald
 
Presentation_1376220985856
Presentation_1376220985856Presentation_1376220985856
Presentation_1376220985856
Alexander Nevidimov
 
Using Promotions & Social Media
Using Promotions & Social MediaUsing Promotions & Social Media
Using Promotions & Social Media
Rick Krautbauer
 
How To Maximize Your Tradeshow Participation
How To Maximize Your Tradeshow ParticipationHow To Maximize Your Tradeshow Participation
How To Maximize Your Tradeshow Participation
Orly Ballesteros
 
USA Tradeshow In April 2016
USA Tradeshow In April 2016USA Tradeshow In April 2016
USA Tradeshow In April 2016
Gary Taylr
 
Sydcam Presentation: Allan A. Martin Senior Public School-IBT Tradeshow
Sydcam Presentation: Allan A. Martin Senior Public School-IBT TradeshowSydcam Presentation: Allan A. Martin Senior Public School-IBT Tradeshow
Sydcam Presentation: Allan A. Martin Senior Public School-IBT Tradeshow
Ian Turner
 
Creating The Trade Show Experience
Creating The Trade Show ExperienceCreating The Trade Show Experience
Creating The Trade Show Experience
Missy (Grubbs, Blankenship) Schmidt
 
The marxgroup tradeshow_leverage_pdf
The marxgroup tradeshow_leverage_pdfThe marxgroup tradeshow_leverage_pdf
The marxgroup tradeshow_leverage_pdf
The Marx Group
 
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
TradeshowGuy Exhibits
 
7 steps to a social media marketing plan (SMMP)
7 steps to a social media marketing plan (SMMP) 7 steps to a social media marketing plan (SMMP)
7 steps to a social media marketing plan (SMMP)
Aliza Sherman
 
Tradeshow Pp Presentation
Tradeshow Pp PresentationTradeshow Pp Presentation
Tradeshow Pp Presentation
guest2837e8
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
CIVIC Digital
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
Cory Williamson
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
Sean Joan
 
Aligning community management with workplace culture
Aligning community management with workplace cultureAligning community management with workplace culture
Aligning community management with workplace culture
PROPEL (formerly Human Workplaces)
 
Defining Engagement One Year On: A Case Study
Defining Engagement One Year On: A Case StudyDefining Engagement One Year On: A Case Study
Defining Engagement One Year On: A Case Study
PROPEL (formerly Human Workplaces)
 
Mapping the Workplace Genome
Mapping the Workplace GenomeMapping the Workplace Genome
Mapping the Workplace Genome
PROPEL (formerly Human Workplaces)
 
Turning Membership Inside Out: ASPB's Digital Transformation
Turning Membership Inside Out: ASPB's Digital Transformation Turning Membership Inside Out: ASPB's Digital Transformation
Turning Membership Inside Out: ASPB's Digital Transformation
PROPEL (formerly Human Workplaces)
 
Essentials of Online Community Management
Essentials of Online Community ManagementEssentials of Online Community Management
Essentials of Online Community Management
PROPEL (formerly Human Workplaces)
 
How to Leverage Social Media For Successful Marketing and Membership Recruitment
How to Leverage Social Media For Successful Marketing and Membership RecruitmentHow to Leverage Social Media For Successful Marketing and Membership Recruitment
How to Leverage Social Media For Successful Marketing and Membership Recruitment
PROPEL (formerly Human Workplaces)
 
Healthcare Social Media
Healthcare Social MediaHealthcare Social Media
Healthcare Social Media
PROPEL (formerly Human Workplaces)
 
What the Social Media Revolution means for Healthcare HR
What the Social Media Revolution means for Healthcare HRWhat the Social Media Revolution means for Healthcare HR
What the Social Media Revolution means for Healthcare HR
PROPEL (formerly Human Workplaces)
 
Lead Your Way to a Social Organization
Lead Your Way to a Social OrganizationLead Your Way to a Social Organization
Lead Your Way to a Social Organization
PROPEL (formerly Human Workplaces)
 
Trends in social media 2013
Trends in social media 2013Trends in social media 2013
Trends in social media 2013
PROPEL (formerly Human Workplaces)
 
The Social CEO: Trends and Practices of Top Executives
The Social CEO: Trends and Practices of Top ExecutivesThe Social CEO: Trends and Practices of Top Executives
The Social CEO: Trends and Practices of Top Executives
PROPEL (formerly Human Workplaces)
 

More Related Content

Viewers also liked

The marxgroup tradeshow_leverage_pdf
The marxgroup tradeshow_leverage_pdfThe marxgroup tradeshow_leverage_pdf
The marxgroup tradeshow_leverage_pdf
The Marx Group
 
Tradeshow Pp Presentation
Tradeshow Pp PresentationTradeshow Pp Presentation
Tradeshow Pp Presentation
guest2837e8
 

Viewers also liked (11)

How To Maximize Your Tradeshow Participation
How To Maximize Your Tradeshow ParticipationHow To Maximize Your Tradeshow Participation
How To Maximize Your Tradeshow Participation
 
USA Tradeshow In April 2016
USA Tradeshow In April 2016USA Tradeshow In April 2016
USA Tradeshow In April 2016
 
Sydcam Presentation: Allan A. Martin Senior Public School-IBT Tradeshow
Sydcam Presentation: Allan A. Martin Senior Public School-IBT TradeshowSydcam Presentation: Allan A. Martin Senior Public School-IBT Tradeshow
Sydcam Presentation: Allan A. Martin Senior Public School-IBT Tradeshow
 
Creating The Trade Show Experience
Creating The Trade Show ExperienceCreating The Trade Show Experience
Creating The Trade Show Experience
 
The marxgroup tradeshow_leverage_pdf
The marxgroup tradeshow_leverage_pdfThe marxgroup tradeshow_leverage_pdf
The marxgroup tradeshow_leverage_pdf
 
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
 
7 steps to a social media marketing plan (SMMP)
7 steps to a social media marketing plan (SMMP) 7 steps to a social media marketing plan (SMMP)
7 steps to a social media marketing plan (SMMP)
 
Tradeshow Pp Presentation
Tradeshow Pp PresentationTradeshow Pp Presentation
Tradeshow Pp Presentation
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
 

More from PROPEL (formerly Human Workplaces)

More from PROPEL (formerly Human Workplaces) (20)

Aligning community management with workplace culture
Aligning community management with workplace cultureAligning community management with workplace culture
Aligning community management with workplace culture
 
Defining Engagement One Year On: A Case Study
Defining Engagement One Year On: A Case StudyDefining Engagement One Year On: A Case Study
Defining Engagement One Year On: A Case Study
 
Mapping the Workplace Genome
Mapping the Workplace GenomeMapping the Workplace Genome
Mapping the Workplace Genome
 
Turning Membership Inside Out: ASPB's Digital Transformation
Turning Membership Inside Out: ASPB's Digital Transformation Turning Membership Inside Out: ASPB's Digital Transformation
Turning Membership Inside Out: ASPB's Digital Transformation
 
Essentials of Online Community Management
Essentials of Online Community ManagementEssentials of Online Community Management
Essentials of Online Community Management
 
How to Leverage Social Media For Successful Marketing and Membership Recruitment
How to Leverage Social Media For Successful Marketing and Membership RecruitmentHow to Leverage Social Media For Successful Marketing and Membership Recruitment
How to Leverage Social Media For Successful Marketing and Membership Recruitment
 
Healthcare Social Media
Healthcare Social MediaHealthcare Social Media
Healthcare Social Media
 
What the Social Media Revolution means for Healthcare HR
What the Social Media Revolution means for Healthcare HRWhat the Social Media Revolution means for Healthcare HR
What the Social Media Revolution means for Healthcare HR
 
Lead Your Way to a Social Organization
Lead Your Way to a Social OrganizationLead Your Way to a Social Organization
Lead Your Way to a Social Organization
 
Trends in social media 2013
Trends in social media 2013Trends in social media 2013
Trends in social media 2013
 
The Social CEO: Trends and Practices of Top Executives
The Social CEO: Trends and Practices of Top ExecutivesThe Social CEO: Trends and Practices of Top Executives
The Social CEO: Trends and Practices of Top Executives
 
ICF Ironworks
ICF IronworksICF Ironworks
ICF Ironworks
 
Association Social Media Soundbytes
Association Social Media SoundbytesAssociation Social Media Soundbytes
Association Social Media Soundbytes
 
How to Leverage Social Media For Successful Marketing and Membership Recruitm...
How to Leverage Social Media For Successful Marketing and Membership Recruitm...How to Leverage Social Media For Successful Marketing and Membership Recruitm...
How to Leverage Social Media For Successful Marketing and Membership Recruitm...
 
The ROI of Social CRM
The ROI of Social CRMThe ROI of Social CRM
The ROI of Social CRM
 
Social CRM Use Cases for Membership Orgs
Social CRM Use Cases for Membership OrgsSocial CRM Use Cases for Membership Orgs
Social CRM Use Cases for Membership Orgs
 
Ten steps to creating a community blog that rocks!
Ten steps to creating a community blog that rocks!Ten steps to creating a community blog that rocks!
Ten steps to creating a community blog that rocks!
 
How to be an evangelist for ASAE
How to be an evangelist for ASAEHow to be an evangelist for ASAE
How to be an evangelist for ASAE
 
Social Networking for Events Part 1 of 3: Designing a Strategy
Social Networking for Events Part 1 of 3: Designing a StrategySocial Networking for Events Part 1 of 3: Designing a Strategy
Social Networking for Events Part 1 of 3: Designing a Strategy
 
Social Networking for Events Part 3 of 3: Building Engagement
Social Networking for Events Part 3 of 3: Building EngagementSocial Networking for Events Part 3 of 3: Building Engagement
Social Networking for Events Part 3 of 3: Building Engagement
 

Recently uploaded

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 

Recently uploaded (20)

Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and Modifications
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 

Building Your Tradeshow Community Online

  • 1. Building your Tradeshow Community Online Lindy Dreyer and Maddie Grant www. .org
  • 2.
  • 3. What does it mean to have an event community?
  • 4. Open Community ( noun ) A diverse group of people, bonded by a common interest in an industry and an organization, who care enough to contribute and cooperate online for the good of the group. What does it mean to have an event community?
  • 5. Slide courtesy of Peter Hutchins, ASAE The Ecosystem Homebase vs outposts EVENT MICROSITE FACEBOOK LINKEDIN YOUTUBE BLOG FLICKR MEMBER DIRECTORY YOUR ORG SITE TWITTER
  • 6.
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Dunbar’s number A theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. The number lies between 100 and 230, but a commonly used value is 150 .
  • 15.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.