1. 13 Reasons Why Your Brain Craves Infographics

2. Infographics are everywhere, but what made them so successful?

3. we expose the science behind the boom

4. The use of visualized information has increased 400% in literature (since 1990) 9900% on the Internet (since 2007) 142% in newspapers (between 1985-1994)

5. This is because we're visually wired

6. 50% of your brain is used for visual processing

7. 70% of sensory receptors are in your eyes

8. 0.001 seconds It takes for us to sense a visual scene

9. 150ms It takes us to process a symbol

10. 100ms It takes to attach a meaning to it

11. We suffer from information overload

12. We receive 5x more information than we did in 1986

13. 34 gigabytes or 100,500 words Is the amount of information we consume outside of work

14. 28% of words users read per visit

15. Infographics make your life easier because...

16. They're more engaging 80% Researchers found colour increases reading

17. More accessible

18. 70% rate of understanding for text only 95% rate of understanding for text and pictures

19. Following directions with illustrations gives 323% improvement to those following directions without illustrations

20. More persuasive

21. A study conducted at the Wharton School of business found:

22. 50% of people were persuaded by a verbal only presentation

23. 67% of people were persuaded by a verbal presentation with visuals

24. Adding pictures of brain scans and hinting at neuroscience, make people more likely to believe what they're reading

25. Easier to Recall

26. People remember 80% of what they see and do 20% of what they read 10% of what they hear

27. They're easy to digest, fun to share and engaging