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  1. 1. what are infographics? info grap hics The South Africa I know, the home I understand
  2. 2. what are infographics? Pali lehohla Statistician-General Statistics South Africa, 2014
  3. 3. What the reader reads? Source: Poynter institute 80% 75% 56% 52% 31% 25% 29% infographics photos headlines advertising briefs outlines text 1
  4. 4. Most people tend to have shorter and shorter attention spans, for which (unsurprisingly) looking at a captivating image beats out reading large amounts of text. People are constantly exposed to information overload via our computers, tablets, and smartphones. The key is no longer to get the information out there, but to get attention for it. Human beings are highly visual and can absorb visual information faster and more easily than other kinds of information. Most people forget a large amount of what they’ve read, but they do remember what they’ve seen. Infographics are more fun and engaging than plain text. Infographics, when done right, do not only make it easier to understand complex information, but boost both the creator’s profile and website traffic. Infographics allow the creator to showcase his or her knowledge about a certain topic. A good infographic can spread quickly on the Internet, giving other bloggers and writers something to talk about, and the creator backlinks and gets more exposure. Be sure to include a logo and URL on the image for copyright purposes. 8 Reasons why infographics Work 2 Let’s review why data visualisation is so effective:
  5. 5. There is a crossroad on a priority road ahead - you may have to stop or yield at the intersection vs 3
  6. 6. Source: Poynter institute We receive 5xmore information today as we did in 1986. 4
  7. 7. Source: Poynter institute researchers found that colour visuals to read by increase the willingness 80% 5
  8. 8. 6 Is the design aesthetically pleasing? Yes Is the design appropriate, given the subject matter? Yes Is the design helpful in communicating a message? Yes What makes a good infographic?
  9. 9. People following directions with text and illustrations 323% than people following directions without illustrations. better do Source: Poynter institute 7
  10. 10. 8 What makes a good infographic? Utility Is the story clear, useful, engaging, informative and inspiring? Soundness Is the content reliable, complete and presented appropriately? Maintain a structure Do not use more than 2 fonts/ typography. Include sources and references at footer.
  11. 11. infographic A data-rich visualisation of a story or thesis Definition Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.[1][2] They can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends.[3][4] The process of creating infographics can be referred to as data visualisation, information design, or information architecture.[2] 9 A tool to educate and inform
  12. 12. High quality are infographics x30 times more likely to be read than text articles 10
  13. 13. information transmitted to the brain is visual. 90%of 11
  14. 14. 12 Tell a story An infographic tells a story with illustrations and graphics. Design infographic in a way that it tells a story simply by looking at it
  15. 15. 13 Tell a story the story is an inherent part of an infographic. Infographics are not graphs. charts. lists. Sure, they can employ graphs, charts, and lists but
  16. 16. 14 Simplicity is king As always in the world of presentations, simplicity is king. Narrow your focus by choosing just one question to answer with each infographic. Numerous ideas into one infographic maximises complexity and minimise simplicity, which is precisely the opposite of what you want to do.
  17. 17. 15 The flow of an infographic Do not make viewers hunt for information should be intuitive.
  18. 18. use 16 Less is more Minimal text is ideal Take out the excessive or unnecessary data large font size so text is easy to read.
  19. 19. 17 ComprehensionVisualisations enable us to digest information more effeciently and facilitate understanding. RetentionVisualisations aid in ability to retain information by drawing upon understood symbols, scenes and patterns. In an Infographics… Visual should be relevant Visual should be clear Text should be readable
  20. 20. 18 Improving visual storytelling. Understanding your audience. Show an Expert understanding of a Subject What do you want to convey ? How will readers connect with the graphics ? How fast will readers pick the facts ? The impact of visual on reader
  21. 21. 19 Define how stuff works. Step by step. Define building a sectional and floor cover. Building plan. Science poster. Mechanical parts of a car. people love facts, figures and statistics. satisfy the reader’s technical curiosty
  22. 22. 20 Use only two sets of fonts Upper-lower for subheads in bold font Avoid ornamental font in graphics Body copy in sans-serif font Headline shouldn't be bigger than story head Use sans-serif font for smaller graphic headline No serif font (in reverse) or over colour background Fonts should be from main design family Do not compress the font to fit, no change in kerning Use of fonts
  23. 23. 21 Text should match the visual Use minimum possible words No long running stories Bullet points or short sentences Divide info in sub-sections Highlight figures and facts Give holding intro once Amount of information
  24. 24. 22 Basic rule is black & white text Avoid colour in headlines , if possible Use colour bands for sub-heads Body copy: Black only, if possible No four colour combination for small point size No text colour over dark colour background Text Colour
  25. 25. 23 One family of colours Try to use natural combinations Avoid big dark empty patches Avoid four-colour background Minimum colours in small graphics colour
  26. 26. 24 Strategic maps Directional maps Comparison ‘How’technical or scientific reporting Platforms (Media) Print - Poster, News, Advertisments, Magazines, Pamphlets Television - Technical reporting, Advertising Internet - Data survey reporting uses Presenting survey data Explaining how something works
  27. 27. infographics produced by Stats SA A selection of
  28. 28. Migration moved to Gauteng 2,2 million people were born outside South Africa (4%) 1 million people Did you know? Largest increase Smallest increase Free State Gauteng 1%34% Main intra- provincial migration Only 56% of people in Gauteng were born there 9,5% of people in Gautengwere born outside South Africa
  29. 29. How does my community compare? Comparing Soweto to Gauteng and National numbers using Census 2011 data Source: Census 2011 Soweto 1 271 628 51% 49% Gauteng SouthAfrica 51 770 560 51% 49% Access to Electricity 93%87% Access to Electricity:Access to Electricity 30 28 Average age 30 29 Average age 30 29 Average age 92% Access to Cellphones 89% Access to TV 75% Access to TV 81% Access to Cellphones 94% Access to TV 86% Access to Cellphones 93% of the population aged over 20 years passed matric 23% of the population aged over 20 years passed matric 26% of the population aged over 20 years passed matric 28% Type of Housing Formal: 78% Informal: 14% Type of Housing Formal: 79% Informal: 19% Type of Housing Formal: 84% Informal: 15% 12 272 263 51% 49%
  30. 30. 28 How does my community compare? 51% 29,8 % 22 % Western Cape Mitchell’s Plain Cape Metro South Africa UnemploymentPopulation Access to Electricity Access to Toilets ** Access to Cellphones Education: Matric * *people 20 years and older **Flush or chemical toilets Source: Census 2011 Mitchell’s Plain 27% Western Cape 27% Cape Metro 30% South Africa 28,4%Western Cape 5 822 734 South Africa 51 770 560 Mitchell’s Plain 90% South Africa 89% Mitchell’s Plain 95% South Africa 57% Mitchell’s Plain 99% South Africa 85% Western Cape 88% Cape Metro 91% Western Cape 89% Cape Metro 91% Western Cape 93% Cape Metro 94% 26 % 49% 51% 49% 24 % Cape Town 3 740 026 Mitchell’s Plain 282 042 Comparing Mitchell’s Plain to the Cape Town Metro, Western Cape and National numbers Stats SA has released Census 2011 data at community level.This enables you to compare your community with provincial and national numbers.
  31. 31. Use Infographics To Boost Your Credibility And Traffic by Melanie Haselmayr, 2003. “Eyes on the News”, by Dr. Mario Garcia and Dr. Pegie Stark Bounford, Trevor and Alastair Campbell. Digital Diagrams: How to Design and Present Statistical Information Effectively. New York: Watson-Guptill, 2000. Why Visual Tools for Literacy Now? Research and Results Learning Styles: Concepts and Evidence Harold Pashler, Mark McDaniel, Doug Rohrer, and Robert Bjork, 2008. PPT for The Institute for the Advancement of Journalism: Infographics training workshop Jai Kumar Sharma of Asia Media Design ( AMD) references