1. MORE
TURISTS
Better Tours and Ideas for
Ronald Kreidel

2. RONALD needs a way to
become more tourists
because the city is perfect for
that!!

3. STAKEHOLDER
 Ronald Kreidel, owner of a Jeep
Tour in Brasil.
 Ronald began his jeep tour
November 2012 and looks now
for different ways to get more
turists for his tours.
 He owns an old army truck,
modified for the turists.
 Ronald is a creative person,
good comunicator, inovative,
likes history and nature, looks
for the future

4. PROBLEM/NEEDS
 First problem for the Jeep tour is
that the city dont rceive so many
tourists.
 Second point is that the truck is
open and for days with rain, is
very bad. He needs a cover for
the jeep, but a cover he can
change, depending o the
weather
 Ronald told me, because of the
laws, it is not admited to take
children less than years and he
looses some turists.

5. INSIGHTS
 DIFFERENT KIND OF TURISTS
:
 ECO & ADVENTURE
 GAYFRIENDLY
 PICK NICKS IN THE HILLS
 BIRD WATCHERS
 CULTURE
 DIFFERENT KIND OF TOURS

6. SAY DO THINK FEEL
• Need more tourists
• Need different kind of
tourists
• Need tours fo families
with kids
• Gayfriendly
• Couples (romance)
• Wok on rain/cold days
• Eco & Adventure
• Bike and Trakking
• Special Events
• Special dates (Easter)
• People need to know
the jeeptours
• Need more marketing
• Work with operators
• Work for agencies
• Try to put something in
the newspaper
• Change the webside
• Look for partners
(hotels, stores, schools)
• Organize new tours
• Organize events like a
„Natur Day“ or
something for a event
• He can grow with his
business
• He can have more
trucks or jeeps in the
future
• He need a better truck
for the tours
• Too much gas
• People dont want
spend so much money
• Happy with the happy
tourists
• Expect to grow in 2
years
• Feel that people dont
want spend money
with the tours
• Feel that can offer
different tours

7. INSIGHTS
 Beautiful place, nice landscapes, preserved nature
 Good weather for bike and tracking or outside programm
 The city is know for quality and good stuff
 The city is offen in the newspapers and on TV, showing
the atractives for tourists
 Bring some journalists to make a Jeeptour and write
about that

8. Desing Thinking
Eliana Czaschke
Brasil / August 2013