Jesica is the social media manager for Starbucks Coffee Company. She graduated from the University of Florida and manages Starbucks' social media accounts, primarily Facebook and Twitter, to inform customers about daily deals, new flavors, and seasonal drinks. Her goals are to keep consumers happy and engaged by updating them on products and visualizing what is popular in a timely manner.

1. Jesica the Coffee
Creator
Social Media manager
for Starbucks

2. Jesica the Coffee Creator
Background:
-Manages Social Media for
Starbucks Coffee Company
-Graduated from the University of
Florida
Demographics:
-Adults 18-40
-Male and female
-Income of $45,000
Identifiers:
-Online via mobile devices
-Updating Facebook and Twitter pages

3. Jesica the Coffee Creator
Goals:
-Keep consumers happy
-Update on the new flavors
-Create visualization of products that are loved
Challenges:
-Making sure everything is done properly and timely
-Connecting to the right people at the right time
Why we’re needed:
-Inform customers on daily deals
-Inform customers when flavors change
-Staying connected to the public

4. Jesica the Coffee Creator
“Being able to communicate with
our customers online allows us to
know what they want when they
come back!”
“Seasonal drinks are always
great as a reminder of upcoming
holidays that we’re all excited
about!”

5. Jesica the Coffee Creator
Pitch:
We’re there for you to start your day off the
right way. Starbucks is the perfect pick-me-
up when on the go, and the seasonal flavors
give your work day a little holiday feel. Being
able to manage what people say about us
allows us to know what to bring back or
even new things to try in the future!

6. Jesica the Coffee Creator
Starbucks mainly uses
their Facebook page to
communicate to their
audience. By posting
status’ and images, they
promote daily deals and
new seasonal changes to
their coffee shops.