1. Donor Relations Best Practices
Colleen A. Brade, CFRE and Lynne M. Wester

2. Fundamentals
• Acknowledgments
• Recognition
• Stewardship
• Events

3. Food for Thought…
• Is there a better way to do this?
• What are some ways that we can better
serve our donors?
• What is someone else doing that we’re
not?
• Is there an app for that?
• Making innovation a priority

4. First Time Donors

5. Loyal Donors
Recognizing , rewarding and reinforcing
good donor behavior.

6. Calendar Approach
• 9/2011 Thank You postcard
• 10/2011 Hanukkah Dinner Invite
• 11/2011 Thank A Donor card mailed
• 11/2011 Send email invite to YC play 1776
• 12/2011 Mail Hanukkah postcard/museum invite
• 1/2012 email invite to private screening of "Footnotes"
• 2/2012 Soy Seforim Sale invite
• 2/2012 Purim Postcard with recipe for hamentashen
• 3/2012 thank a thon
• 3/2012 Scholarship Reception invitation
• 4/2012 Scholarship impact piece mailed
• 5/2012 Invitation to commencement mailed
• 6/2012 end of FY thank you postcard
• 8/2012 Calendar with student art work

7. Thank a Donor Week

8. Postcards

9. Double Bonus!

10. Thank a Thon

11. Accessibility

12. Substance vs. Stuff

13. “Seeing” Your Donors

14. Questions? Comments
• Lynne Wester
wester@yu.edu
www.donorrelationsguru.com
Follow me on Twitter @donorguru
• Colleen A. Brade, CFRE
colleen.brade@ruffalocody.com