Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2012 rcdrbestpractices cabrev070612

309 views

Published on

Published in: Spiritual, Technology
  • Be the first to comment

  • Be the first to like this

2012 rcdrbestpractices cabrev070612

  1. 1. Donor Relations Best Practices Colleen A. Brade, CFRE and Lynne M. Wester
  2. 2. Fundamentals • Acknowledgments • Recognition • Stewardship • Events
  3. 3. Food for Thought… • Is there a better way to do this? • What are some ways that we can better serve our donors? • What is someone else doing that we’re not? • Is there an app for that? • Making innovation a priority
  4. 4. First Time Donors
  5. 5. Loyal Donors Recognizing , rewarding and reinforcing good donor behavior.
  6. 6. Calendar Approach • 9/2011 Thank You postcard • 10/2011 Hanukkah Dinner Invite • 11/2011 Thank A Donor card mailed • 11/2011 Send email invite to YC play 1776 • 12/2011 Mail Hanukkah postcard/museum invite • 1/2012 email invite to private screening of "Footnotes" • 2/2012 Soy Seforim Sale invite • 2/2012 Purim Postcard with recipe for hamentashen • 3/2012 thank a thon • 3/2012 Scholarship Reception invitation • 4/2012 Scholarship impact piece mailed • 5/2012 Invitation to commencement mailed • 6/2012 end of FY thank you postcard • 8/2012 Calendar with student art work
  7. 7. Thank a Donor Week
  8. 8. Postcards
  9. 9. Double Bonus!
  10. 10. Thank a Thon
  11. 11. Accessibility
  12. 12. Substance vs. Stuff
  13. 13. “Seeing” Your Donors
  14. 14. Questions? Comments • Lynne Wester wester@yu.edu www.donorrelationsguru.com Follow me on Twitter @donorguru • Colleen A. Brade, CFRE colleen.brade@ruffalocody.com

×