2013 acknowledgmentplanetphilanthropy

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2013 acknowledgmentplanetphilanthropy

  1. 1. There Has to Be a Better Way! Acknowledging and Thanking Our Donors Lynne M. Wester Planet Philanthropy 2013
  2. 2. Road Map for Success • Basics of a program • How to re-level your leadership program • Best practices • How to speed up turnaround • Tips and tricks
  3. 3. A Sad Reality
  4. 4. The Basics • Brevity • Clarity • Greetings and Salutations • Repeat Gifts
  5. 5. Re Leveling Your Program PRES VP DOD CARD or FORM Who signs the letter??
  6. 6. Numbers and Sense 350 or less 700 or less 1200 or less A gagillion!! How many should I write per calendar or fiscal year??
  7. 7. Best Practices • 8-10 sentences • Receipt and Acknowledgment are NOT the same • Hand signed is best, no machines please • Acknowledgment Swaps
  8. 8. Our Sample
  9. 9. Don’t let the process stall your message to donors! • How many times do you print a letter? • How many people NEED to see it? • What can YOU do to help? • Reoccurring gifts…
  10. 10. Digital Storage
  11. 11. Our System
  12. 12. Digital vs. Print • Thank in kind, let the medium speak
  13. 13. Digital Sharing
  14. 14. Tips and Tricks • Contact reports are key to personal letters • Just remember to think as a problem solver when handling acknowledgments • Make friends with your Data team • Take a deep breath…
  15. 15. Questions? • Thank you!! • wester@yu.edu • www.donorrelationsguru.com • Friend me on Facebook • Connect with me on LinkedIn • Follow me on Twitter @donorguru

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