Thrive workshop isu workforce training

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Thrive workshop isu workforce training

  1. 1. Common Mistakes 3
  2. 2. Improving Bottom Line Increasing revenue Getting new customers Inefficient Use of Time.
  3. 16. Advertising Marketing
  4. 17. What Is Marketing?
  5. 18. Is your signage marketing?
  6. 20. Is your signage marketing?
  7. 21. Is your signage marketing?
  8. 22. Is painting your window marketing?
  9. 24. Is window paint?
  10. 25. Is the way your employees dress marketing?
  11. 29. Are your business cards Marketing?
  12. 30. What message?
  13. 33. What business is in?
  14. 34. What business are you in? There is no one in the: Financial Planning Business
  15. 35. What business are you in? There is no one in the: Financial Planning Business Car Sales Business
  16. 36. What business are you in? There is no one in the: Financial Planning Business Car Sales Business Insurance Business
  17. 37. What business are you in? There is no one in the: Financial Planning Business Car Sales Business Insurance Business Retail Sales
  18. 38. What business are you in? There is no one in the: Financial Planning Business Car Sales Business Insurance Business Retail Sales Real Estate Business
  19. 39. is in the marketing business NOT:
  20. 40. Which is more important? B. Being very good at marketing yourself. A. Being very good at what you do.
  21. 41. Why do people choose to do business with you? KNOW LIKE TRUST REFERRAL
  22. 42. What is the cost of a new client?
  23. 43. Newspaper $300 15,000 $15 .02 20 10 $30 Source:         Cost Per Cost   Suspect Prospects Client
  24. 45. QR Code www.QRstuff.com
  25. 46. QR Code Amazing Auto 2010 Toyota Sienna MSRP:  $24,540 - $37,865 KBB value:  $21,700 - $32,300 Fuel Econ:  17city  / 23 hwy Base engine:  3.5L 266 hp V6 Seating:  8 passengers Our Price: $19,995
  26. 47. QR Code Amazing Auto Congratulations You have found the FREE car wash for the month of August. Show this message to an attendant for your coupon.
  27. 48. QR Codes / Give Away $100 500 $1 .20 100 20 $5 Source:         Cost Per Cost   Suspect Prospects Client
  28. 49. Cust Appreciation BBQ - TOP 20% $400 300 $2.66 $1.33 150 75 $5.33 Source:         Cost Per Cost   Suspect Prospects Client
  29. 50. Sincere Appreciation Thank You Cards $300 275 $7.50 $1.11 40 25 $12 Source:         Cost Per Cost   Suspect Prospects Client
  30. 51. August 2011 Sept 2011 Phone book Radio Direct Mail Thank you Cards QR Codes/ Freebie Customer app. BBQ Source:       Cost Per Cost 100   Suspects 35000 0.028 Prospects 7 14 Client 2 50 Source:       Cost Per Cost 300   Suspects 6000 0.05 Prospects 40 7.5 Client 12 25 Source:       Cost Per Cost 500   Suspects 1000 0.5 Prospects 17 29.41176 Client 8 62.5 Source:       Cost Per Cost 100   Suspects 200 0.01 Prospects 100 $1 Client 20 $5 Source:       Cost Per Cost 400   Suspects 300 $1.33 Prospects 150 $2.66 Client 75 $5.33 Source:       Cost Per Cost 300   Suspects 275 $1.11 Prospects 40 $7.50 Client 25 $12
  31. 52. August 2011 Phone book Radio Direct Mail August $900 Source:       Cost Per Cost 100   Suspects 35000 0.028 Prospects 7 14 Client 2 50 Source:       Cost Per Cost 300   Suspects 6000 0.05 Prospects 40 7.5 Client 12 25 Source:       Cost Per Cost 500   Suspects 1000 0.5 Prospects 17 29.41176 Client 8 62.5
  32. 53. August 2011 Phone book Radio Direct Mail August 64 new prospects Source:       Cost Per Cost 100   Suspects 35000 0.028 Prospects 7 14 Client 2 50 Source:       Cost Per Cost 300   Suspects 6000 0.05 Prospects 40 7.5 Client 12 25 Source:       Cost Per Cost 500   Suspects 1000 0.5 Prospects 17 29.41176 Client 8 62.5
  33. 54. August 2011 Phone book Radio Direct Mail August 22 new clients Source:       Cost Per Cost 100   Suspects 35000 0.028 Prospects 7 14 Client 2 50 Source:       Cost Per Cost 300   Suspects 6000 0.05 Prospects 40 7.5 Client 12 25 Source:       Cost Per Cost 500   Suspects 1000 0.5 Prospects 17 29.41176 Client 8 62.5
  34. 55. Sept 2011 Thank you Cards QR Codes/ Freebie Customer app. BBQ $800 295 prospects 135 new clients Source:       Cost Per Cost 100   Suspects 500 0.20 Prospects 100 $1 Client 20 $5 Source:       Cost Per Cost 400   Suspects 300 $1.33 Prospects 150 $2.66 Client 75 $5.33 Source:       Cost Per Cost 300   Suspects 275 $1.11 Prospects 40 $7.50 Client 25 $12
  35. 58. Why did they not purchase?
  36. 59. Right Product Right Person Right Timing Perception
  37. 60. Obtaining new clients <ul><li>48% never follow up with a prospect. </li></ul>
  38. 61. Obtaining new clients <ul><li>2% buy on first visit. </li></ul>
  39. 62. Obtaining new clients <ul><li>10% follow up more than 3 times </li></ul>
  40. 63. Obtaining new clients <ul><li>80% of sales had 5-12 contacts before purchase </li></ul>
  41. 64. <ul><li>Lose 10% of your influence </li></ul>
  42. 65. <ul><li>After 1 month? </li></ul>
  43. 66. <ul><li>After 3 months? </li></ul>
  44. 67. <ul><li>After 9 months? </li></ul>
  45. 68. <ul><li>It is 6 times more expensive to _______ a new customer than to ________ one. </li></ul><ul><li>Translation: </li></ul><ul><ul><ul><li>It is expensive to get a new customer. </li></ul></ul></ul><ul><li>There is a cost to keeping a customer. </li></ul><ul><ul><ul><ul><ul><li>80/20 Rule </li></ul></ul></ul></ul></ul>GET KEEP
  46. 69. Improving Bottom Line Increasing revenue Getting new customers Inefficient Use of Time.
  47. 70. It's a great time to be in business
  48. 73. <ul><li>Be more effective with your marketing </li></ul>
  49. 74. <ul><li>What you can’t track you can’t measure. </li></ul>
  50. 75. What you can’t measure, you can’t increase.
  51. 76. <ul><li>Sincere appreciation wins out over self promotion </li></ul>
  52. 77. <ul><li>Thank You d </li></ul>

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