The document discusses various marketing strategies and their costs and effectiveness for attracting new customers. It provides data on the costs per suspect, prospect, and new client for different marketing approaches like phone books, radio, direct mail, QR codes, and thank you cards. It also notes that following up multiple times and having many contacts are important for converting prospects to customers. Maintaining relationships is important as losing influence occurs over time if not maintained.

1. Common Mistakes 3

2. Improving Bottom Line Increasing revenue Getting new customers Inefficient Use of Time.

16. Advertising Marketing

17. What Is Marketing?

18. Is your signage marketing?

20. Is your signage marketing?

21. Is your signage marketing?

22. Is painting your window marketing?

24. Is window paint?

25. Is the way your employees dress marketing?

29. Are your business cards Marketing?

30. What message?

33. What business is in?

34. What business are you in? There is no one in the: Financial Planning Business

35. What business are you in? There is no one in the: Financial Planning Business Car Sales Business

36. What business are you in? There is no one in the: Financial Planning Business Car Sales Business Insurance Business

37. What business are you in? There is no one in the: Financial Planning Business Car Sales Business Insurance Business Retail Sales

38. What business are you in? There is no one in the: Financial Planning Business Car Sales Business Insurance Business Retail Sales Real Estate Business

39. is in the marketing business NOT:

40. Which is more important? B. Being very good at marketing yourself. A. Being very good at what you do.

41. Why do people choose to do business with you? KNOW LIKE TRUST REFERRAL

42. What is the cost of a new client?

43. Newspaper $300 15,000 $15 .02 20 10 $30 Source: Cost Per Cost Suspect Prospects Client

45. QR Code www.QRstuff.com

46. QR Code Amazing Auto 2010 Toyota Sienna MSRP: $24,540 - $37,865 KBB value: $21,700 - $32,300 Fuel Econ: 17city / 23 hwy Base engine: 3.5L 266 hp V6 Seating: 8 passengers Our Price: $19,995

47. QR Code Amazing Auto Congratulations You have found the FREE car wash for the month of August. Show this message to an attendant for your coupon.

48. QR Codes / Give Away $100 500 $1 .20 100 20 $5 Source: Cost Per Cost Suspect Prospects Client

49. Cust Appreciation BBQ - TOP 20% $400 300 $2.66 $1.33 150 75 $5.33 Source: Cost Per Cost Suspect Prospects Client

50. Sincere Appreciation Thank You Cards $300 275 $7.50 $1.11 40 25 $12 Source: Cost Per Cost Suspect Prospects Client

51. August 2011 Sept 2011 Phone book Radio Direct Mail Thank you Cards QR Codes/ Freebie Customer app. BBQ Source: Cost Per Cost 100 Suspects 35000 0.028 Prospects 7 14 Client 2 50 Source: Cost Per Cost 300 Suspects 6000 0.05 Prospects 40 7.5 Client 12 25 Source: Cost Per Cost 500 Suspects 1000 0.5 Prospects 17 29.41176 Client 8 62.5 Source: Cost Per Cost 100 Suspects 200 0.01 Prospects 100 $1 Client 20 $5 Source: Cost Per Cost 400 Suspects 300 $1.33 Prospects 150 $2.66 Client 75 $5.33 Source: Cost Per Cost 300 Suspects 275 $1.11 Prospects 40 $7.50 Client 25 $12

52. August 2011 Phone book Radio Direct Mail August $900 Source: Cost Per Cost 100 Suspects 35000 0.028 Prospects 7 14 Client 2 50 Source: Cost Per Cost 300 Suspects 6000 0.05 Prospects 40 7.5 Client 12 25 Source: Cost Per Cost 500 Suspects 1000 0.5 Prospects 17 29.41176 Client 8 62.5

53. August 2011 Phone book Radio Direct Mail August 64 new prospects Source: Cost Per Cost 100 Suspects 35000 0.028 Prospects 7 14 Client 2 50 Source: Cost Per Cost 300 Suspects 6000 0.05 Prospects 40 7.5 Client 12 25 Source: Cost Per Cost 500 Suspects 1000 0.5 Prospects 17 29.41176 Client 8 62.5

54. August 2011 Phone book Radio Direct Mail August 22 new clients Source: Cost Per Cost 100 Suspects 35000 0.028 Prospects 7 14 Client 2 50 Source: Cost Per Cost 300 Suspects 6000 0.05 Prospects 40 7.5 Client 12 25 Source: Cost Per Cost 500 Suspects 1000 0.5 Prospects 17 29.41176 Client 8 62.5

55. Sept 2011 Thank you Cards QR Codes/ Freebie Customer app. BBQ $800 295 prospects 135 new clients Source: Cost Per Cost 100 Suspects 500 0.20 Prospects 100 $1 Client 20 $5 Source: Cost Per Cost 400 Suspects 300 $1.33 Prospects 150 $2.66 Client 75 $5.33 Source: Cost Per Cost 300 Suspects 275 $1.11 Prospects 40 $7.50 Client 25 $12

58. Why did they not purchase?

59. Right Product Right Person Right Timing Perception

69. Improving Bottom Line Increasing revenue Getting new customers Inefficient Use of Time.

70. It's a great time to be in business

75. What you can’t measure, you can’t increase.