This document outlines the agenda for Session 0 of the iLLP@Tecnico program. It introduces the instructors and provides an overview of the key concepts, schedule, and expectations for the program. The agenda includes a presentation on Everis and i-Deals, forming teams and business ideas, and an introduction to opportunity assessment and the value proposition canvas. The document guides participants to interview customers and prepare a presentation on their findings for the next session on opportunity assessment.

1. iLLP@Tecnico
0 - Presentation
Luis Caldas de Oliveira

2. Agenda for Session 0
• Program introduction
• Everis and i-Deals presentation
• Teams and business ideas
• Opportunity Assessment
• Value Proposition
• Work for next week

3. PROGRAM INTRODUCTION

4. Instructors
• Luis Caldas de Oliveira
(lco@tecnico.ulisboa.pt)
• Angel Sánchez Díaz
(angel.sanchez@everis.com)
• Enrique Abad Pérez
(enrique.abad.perez@everis.com)
• Diogo Henriques
(carlos.diogo@tecnico.ulisboa.pt)

5. Bibliography

6. Bibliography

7. Bibliography

8. Key Concepts
• Participants are experts in their fields
• Advisors are technical consultants
• Mentors are business counselors
• Instructors are experts in the LLP model

9. Key Points
• Evidence-based (not “faith-based”)
• Participants need to “get out of the
building”
• Time management: intense and fast
• Community: every class member must
actively comment the other teams

10. Presentation Schedule
• 0: Presentation (Jan-8)
• 1: Opportunity Assessment
(Jan-15)
• 2: Value Proposition (Jan-22)
• 3: Customer Segments
(Jan-29)
• 4: Channels (Feb-5)
• 5: Customer Relationships
(Feb-12)
• 6: Revenue Models (Feb-19)
• 7: Partners (Feb-26)
• 8: Resources, Activities and
Costs (Mar-5)
• 9: Final Lessons Learned
(Mar-12)

11. Before Each Session
• Talk to 10 customers/partners/competitors about n
• Update narrative and canvas
• Revise MVP based on findings about n
• Prepare presentation with findings about n
• Formulate hypotheses about n+1
• Prepare interviews about n+1
• Watch lecture about n+2
• Talk to instructors, mentors and advisors

12. Weekly Session
• QA about lecture n+1 (20 min)
• Team present findings about n (5+15 min)
• Summary of lecture n+2 (20 min)

13. LaunchPad Central
• Address: www.launchpadcentral.com
• Create, validate or invalidate hypotheses
• Register the results of customer discovery
• Weekly changes of the business model
• Communication platform (messaging,
presentations, comments)

14. EVERIS AND I-DEALS PRESENTATION

15. TEAMS AND BUSINESS IDEAS

16. OPPORTUNITY ASSESSMENT

17. Product
• Problem statement: what is the
problem?
• Technology/Market Insight: why is
this problem hard to solve?
• Market size: how big is this problem?
• Competition: what customers do today?
• Product: how to do it?

18. How Big is this
Problem?

19. Market Size
• TAM – Total
Addressable Market
• SAM – Served
Available Market
• SOM – Serviceable and
Obtainable Market
(Target Market in
years 1, 2 3)

20. Total Available Market
• How many people would want/need the
product?
• How large is the market if they all bought it
($)?
• How many units will you sell?

21. Served Available
Market
• How many people can use the product?
• How many people have the money to buy
it?
• How large is the market if they all bought it
($)?
• How many units will that be?

22. Target Market
• Who are you selling to in year 1, 2 and 3?
• How many customers is that?
• How large is the market be if they all
bought it ($)?
• How many units would that be?

23. Market Types
• Clone Market (copy of an existing business
model)
• Existing Market (faster, better/high-end)
• Resegmented Market (niche, cheaper/low-
end)
• New Market (good enough, innovative)

24. VALUE PROPOSITION

25. Create Value

26. Observe Customers

27. Product Market Fit
Fit

28. Value Proposition
Canvas

29. The Value Map

30. The Value Map

31. Products Services

32. Pain Relievers

33. Gain Creators

34. The Value Map

35. Relevance

36. Minimum Viable
Product

37. What is the MVP?
• Test your understanding of the problem
• Test your understanding of the solution
• Avoid building products nobody wants

38. Test the MVP
• Landing pages
• Prototypes
• Interviews
• Surveys

39. NEXT WEEK

40. Customer Discovery
• Death by Demo 1
http://vimeo.com/groups/204136/videos/76390080
• Death by Demo 2
http://vimeo.com/groups/204136/videos/76172223
• Death by Powerpoint
http://vimeo.com/groups/204136/videos/76171146
• Understanding the problem
http://vimeo.com/groups/204136/videos/76173388
• Attention to Outliers
http://vimeo.com/groups/204136/videos/76177672

41. Before Next Class
• Talk to 10 customers about your project
• Update LPC Narrative and Canvas
• Prepare Class Presentation
• Watch Videos
• Lecture 1: What We Now Know
• Lecture 1.5: Business Models and Customer
Development
• Lecture 2: Value Proposition

42. Slides
• Slide 1: Cover slide
• Slide 2: Business Model Canvas
• Slide 3: Identify market type
• Slide 4: Identify market size
• Slide 5: Identify competitors
• Slide 6: Propose experiments. What constitutes a pass/
fail signal for each test?

43. Obrigado