The document discusses the importance of creating a seamless user experience across multiple channels for retailers to enhance consumer loyalty. It emphasizes the transition from isolated products to interconnected ecosystems, where user experience flows across digital and physical platforms. Additionally, it highlights collaborative efforts in digitalization and knowledge organization within historical and cultural institutions.

1. Pervasive
information
architecture
for cross-channel
user experiences
Luca Rosati @lucarosati lucarosati.it

2. UX is like a
hopscotch

3. Start
to be
continue

4. X-channel
Sketch by Dan Willis, dswillis.com

5. retailer’s ability to create a
seamless shopping UX
across channels is the
key factor for consumers
loyalty
Source: Retail TouchPoints 2011

6. The case of
Istituto degli
Innocenti

9. Documentation center Historical archive
Library Museum

10. Breaking
down the
silos

11. From silos to
ecosystem

13. The glue

14. Knowledge
organization
systems are
independent
of the medium

15. they are
cross-media
and
cross-channel

16. Cross-channel
physical-digital
ecosystem

17. Doc. Center Minori.it
Digital
Museum Thesaurus
repository
Historical
Library
archive

19. User experience
as a flow

20. Museum
Library
Web

21. ...and narrative

22. We are time-bound
entities. We cannot
think without a flow of
time through our flesh.
So we are not objects,
but processes ... the
microhistories
of people with objects
– Bruce Sterling

23. Places are used as
wax. They bear the
layers of a writing that
can be effaced and yet
written over again, in
a constant redrafting.
Places are the site of a
mnemonic
palimpsest
– Giuliana Bruno

24. Let’s recap

25. Shift from product
to ecosystem
User experience as
a flow across
channels
...and narrative

26. Rayuela by Gotan Project

27. Innocenti project team
Antonella Schena, Rita Massacesi, Aurora
Siliberto – Doc. center & Thesaurus
Carlo Toccaceli Blasi – CIO
Stefano Filipponi, Eleonora Mazzocchi –
Museo degli Innocenti
Anna Maria Maccelli, Lucia Ricciardi –
Historical archive

28. Akabit.it – Minori.it development
IfNet – Thesaurus digitalization
Luca Rosati – Information Architect

29. Photos credits
1, 22. Hopschotch – DarkElfPhoto
4. Intent paths – Dan Willis
7, 8. Piazza SS. Annunziata, Firenze
– David Bramhall, Aurelio Candido
10. Silos – Eirik Refsdal
– all retrieved in Flickr
2, 26. Rayuela, by Gotan Project
– frame from the official video