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Eating Our Own Dog Food: Using UX Methods to Build a UX Business

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Louis Rosenfeld
Louis Rosenfeld

Lou Rosenfeld's presentation for the Design Research Conference, IIT Institute of Design, Chicago, Illinois, September 22, 2007

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Eating our Own Dog Food: Using UX Methods to Build a UX Business Lou Rosenfeld, Rosenfeld Media Design Research Conference Chicago, Illinois, USA September 22, 2007 www.rosenfeldmedia.com
Brief bio ,[object Object],[object Object],[object Object],[object Object]
Questions for us all ,[object Object],[object Object]
What challenges do publishers face? ,[object Object],[object Object],[object Object],[object Object]
Book Design: Market research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Book Design: User testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Gold Standard (DMMT)
Interiors
Covers X √
Obvious lessons ,[object Object],[object Object],[object Object],[object Object]
Choosing proposals: Create and violate boundaries “ Horizontal” series √ Mental models √ Card sorting √ Prototyping √ Internal search analytics • Comics as design tool •  Contextual inquiry • Story-telling • … “ Vertical” series • UX for audiences (seniors, children, …) • UX for industries (health care, financial services, …) The metaphor breaks… √ Web form design • Shopping cart design • … Image from www.classicistranieri.com
Choosing Topics: UXzeitgeist.com
UXZ Person
UXZ Topic Index
UXZ Book Index
Good help isn’t so hard to find Editorial Board Liz Danzico Andrew Dillon Steve Krug Mike Kuniavsky Ginny Redish Marc Rettig Nathan Shedroff Rashmi Sinha Karen Whitehouse
Obvious lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Book content: Dialogues succeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Revel in infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Obvious lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Obvious lessons of the general sort ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Eating Our Own Dog Food: Using UX Methods to Build a UX Business

  • 1. Eating our Own Dog Food: Using UX Methods to Build a UX Business Lou Rosenfeld, Rosenfeld Media Design Research Conference Chicago, Illinois, USA September 22, 2007 www.rosenfeldmedia.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 10.
  • 11. Choosing proposals: Create and violate boundaries “ Horizontal” series √ Mental models √ Card sorting √ Prototyping √ Internal search analytics • Comics as design tool •  Contextual inquiry • Story-telling • … “ Vertical” series • UX for audiences (seniors, children, …) • UX for industries (health care, financial services, …) The metaphor breaks… √ Web form design • Shopping cart design • … Image from www.classicistranieri.com
  • 12. Choosing Topics: UXzeitgeist.com
  • 16. Good help isn’t so hard to find Editorial Board Liz Danzico Andrew Dillon Steve Krug Mike Kuniavsky Ginny Redish Marc Rettig Nathan Shedroff Rashmi Sinha Karen Whitehouse
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.

Editor's Notes

  1. Maybe I should have changed the title; this conference used to be About, With and For, and you’re all still attending