Eating our Own Dog Food: Using UX Methods to  Build a UX Business Lou Rosenfeld, Rosenfeld Media Design Research Conferenc...
Brief bio <ul><li>Co-author,  Information Architecture  for the World Wide Web   </li></ul><ul><li>Publisher and founder, ...
Questions for us all <ul><li>Can we truly improve and innovate  …within established  industries? …with established  media?...
What challenges do  publishers face? <ul><li>Book design Can book design be improved upon? </li></ul><ul><li>Choosing prop...
Book Design: Market research <ul><li>Focus groups and blog discussions </li></ul><ul><ul><li>What UX books do you (dis)lik...
Book Design: User testing <ul><li>Print  and  PDF book testing </li></ul><ul><ul><li>Task analysis </li></ul></ul><ul><ul>...
The Gold Standard (DMMT)
Interiors
Covers X √
Obvious lessons <ul><li>Innovation is great, but it’s not for everyone or everything. </li></ul><ul><li>Real opportunities...
Choosing proposals: Create and violate boundaries “ Horizontal” series √   Mental models √   Card sorting √   Prototyping ...
Choosing Topics:  UXzeitgeist.com
UXZ Person
UXZ Topic Index
UXZ Book Index
Good help isn’t so hard to find Editorial Board Liz Danzico Andrew Dillon Steve Krug Mike Kuniavsky Ginny Redish Marc Rett...
Obvious lessons <ul><li>Create, then violate boundaries. </li></ul><ul><li>Metaphors will only get you so far.  That’s OK....
Book content: Dialogues succeed  <ul><li>Proposal development </li></ul><ul><ul><li>From simple (agile review)… </li></ul>...
Revel in infrastructure <ul><li>Enjoy what the Internet has to offer </li></ul><ul><ul><li>BaseCamp for authors and editor...
Obvious lessons <ul><li>Trust yourself.  You already have UX in your veins.  Let things emerge organically. </li></ul><ul>...
Obvious lessons of the general sort <ul><li>In UX, it’s hard  not  to be a hypocrite.  But that shouldn’t stop you. </li><...
Contact me <ul><li>Louis Rosenfeld, Publisher </li></ul><ul><li>Rosenfeld Media, LLC </li></ul><ul><li>705 Carroll Street,...
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Eating Our Own Dog Food: Using UX Methods to Build a UX Business

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Lou Rosenfeld's presentation for the Design Research Conference, IIT Institute of Design, Chicago, Illinois, September 22, 2007

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  • Maybe I should have changed the title; this conference used to be About, With and For, and you’re all still attending
  • Eating Our Own Dog Food: Using UX Methods to Build a UX Business

    1. Eating our Own Dog Food: Using UX Methods to Build a UX Business Lou Rosenfeld, Rosenfeld Media Design Research Conference Chicago, Illinois, USA September 22, 2007 www.rosenfeldmedia.com
    2. Brief bio <ul><li>Co-author, Information Architecture for the World Wide Web </li></ul><ul><li>Publisher and founder, Rosenfeld Media (books for User Experience practitioners) </li></ul><ul><li>Blog: www.louisrosenfeld.com </li></ul><ul><li>New book: Search Analytics for Your Site: Conversations with your customers </li></ul>
    3. Questions for us all <ul><li>Can we truly improve and innovate …within established industries? …with established media? </li></ul><ul><li>I’m trying to find out in publishing, using UX methods (a work in progress) </li></ul>
    4. What challenges do publishers face? <ul><li>Book design Can book design be improved upon? </li></ul><ul><li>Choosing proposals Which books should we publish? </li></ul><ul><li>Book content How can we ensure quality content? </li></ul><ul><li>All of these are design challenges </li></ul>
    5. Book Design: Market research <ul><li>Focus groups and blog discussions </li></ul><ul><ul><li>What UX books do you (dis)like? </li></ul></ul><ul><ul><li>What about them do you (dis)like? </li></ul></ul><ul><li>Results </li></ul><ul><li>louisrosenfeld.com/home/bloug_archive/000410.html </li></ul><ul><li>www.rosenfeldmedia.com/announcements/2006/02/what_makes_for_a_good_design_b.php </li></ul><ul><li>www.rosenfeldmedia.com/announcements/2006/03/more_on_what_makes_for_a_good_1.php </li></ul>
    6. Book Design: User testing <ul><li>Print and PDF book testing </li></ul><ul><ul><li>Task analysis </li></ul></ul><ul><ul><ul><li>Foundation (e.g., What is this book about?) </li></ul></ul></ul><ul><ul><ul><li>Navigation (e.g., refinding) </li></ul></ul></ul><ul><ul><ul><li>Extension (e.g., grabbing a diagram) </li></ul></ul></ul><ul><ul><li>Post-test questionnaire </li></ul></ul><ul><ul><ul><li>Rating values (e.g. author credibility, price) </li></ul></ul></ul><ul><ul><ul><li>Open-ended comments/feedback </li></ul></ul></ul>
    7. The Gold Standard (DMMT)
    8. Interiors
    9. Covers X √
    10. Obvious lessons <ul><li>Innovation is great, but it’s not for everyone or everything. </li></ul><ul><li>Real opportunities come from improvements, but they’re easy to miss. </li></ul><ul><li>Applying UX methods iteratively leads to small but meaningful improvements. </li></ul><ul><li>Hire an art director! </li></ul>
    11. Choosing proposals: Create and violate boundaries “ Horizontal” series √ Mental models √ Card sorting √ Prototyping √ Internal search analytics • Comics as design tool •  Contextual inquiry • Story-telling • … “ Vertical” series • UX for audiences (seniors, children, …) • UX for industries (health care, financial services, …) The metaphor breaks… √ Web form design • Shopping cart design • … Image from www.classicistranieri.com
    12. Choosing Topics: UXzeitgeist.com
    13. UXZ Person
    14. UXZ Topic Index
    15. UXZ Book Index
    16. Good help isn’t so hard to find Editorial Board Liz Danzico Andrew Dillon Steve Krug Mike Kuniavsky Ginny Redish Marc Rettig Nathan Shedroff Rashmi Sinha Karen Whitehouse
    17. Obvious lessons <ul><li>Create, then violate boundaries. </li></ul><ul><li>Metaphors will only get you so far. That’s OK. </li></ul><ul><li>Web 2.0 is expensive. Don’t create; reuse. </li></ul><ul><li>If you do create, don’t get cute: launch it fast. </li></ul><ul><li>The best authors, topics, and helpers won’t come to you. But they will talk. </li></ul>
    18. Book content: Dialogues succeed <ul><li>Proposal development </li></ul><ul><ul><li>From simple (agile review)… </li></ul></ul><ul><ul><li>…to traditional (expert review from editorial board) </li></ul></ul><ul><li>Readers engaged via book blog </li></ul><ul><ul><li>Passive: RSS </li></ul></ul><ul><ul><li>Active: SEO, comments, surveys… networks </li></ul></ul>
    19. Revel in infrastructure <ul><li>Enjoy what the Internet has to offer </li></ul><ul><ul><li>BaseCamp for authors and editors </li></ul></ul><ul><ul><li>MovableType, RSS, Flickr, del.icio.us for authors </li></ul></ul><ul><ul><li>FeedBurner and Google Analytics for data analysis (shared with authors) </li></ul></ul><ul><li>But infrastructure won’t run your projects </li></ul>
    20. Obvious lessons <ul><li>Trust yourself. You already have UX in your veins. Let things emerge organically. </li></ul><ul><li>Build in iteration everywhere. </li></ul><ul><li>Feed and care for your network. </li></ul><ul><li>There’s no excuse to ignore infrastructure. </li></ul><ul><li>Making books is still damned hard. </li></ul>
    21. Obvious lessons of the general sort <ul><li>In UX, it’s hard not to be a hypocrite. But that shouldn’t stop you. </li></ul><ul><li>In UX, research equals marketing. </li></ul><ul><li>Transparency works in new fields: your customers are also your peers. </li></ul><ul><li>So does asking for help. </li></ul><ul><li>Eat your own damned dog food. </li></ul>
    22. Contact me <ul><li>Louis Rosenfeld, Publisher </li></ul><ul><li>Rosenfeld Media, LLC </li></ul><ul><li>705 Carroll Street, #2L </li></ul><ul><li>Brooklyn, NY 11215 USA </li></ul><ul><li>+1.718.306.9396 voice </li></ul><ul><li>+1.734.661.1655 fax </li></ul><ul><li>[email_address] </li></ul><ul><li>www.rosenfeldmedia.com </li></ul>

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