Public Mobile's website provides information about their plans and services through details and graphics, however it lacks visual elements like additional pictures and graphs that could better engage users. While the website communicates their key messages to customers, it does not contain their company story or information about key audiences. There is an opportunity to improve the website by adding more information and graphs, but Public Mobile is missing opportunities for television, radio, and newspaper coverage to tell their business story beyond their website.

1. MARKETING AND COMMUNICATION
AUDIT
PUBLIC MOBILE

2. STEP - 1
Good Details are highlighted, colourful contents, animated contents, user friendly functions
Bad Lack of more pictures and graphs that can attract users
Ugly Contents, details and graphs are in scattered manner

3. STEP - 2
• Public Mobile has informed public about their business by providing the details of their plans and
offers in their website. In addition, has provided information about their network coverage as they are
the largest network.
• The website contains certain graphics that help in conveying the message of Public Mobile about their
products and services. The used graphics are consistent with the conveyed message.
• The customers of Public Mobile are the company’s key audience. The key messages of Public Mobile is
that people can use the services of Public Mobile without going through many hurdles like credit
checks, surprise bills and others. This message has been able in connecting the company with its
customers.

4. STEP - 2
• Public Mobile received Internet Media Coverage. In the presence of massive popularity and use of
internet for various purposes, interne media coverage can be considered as an effective medium.
However, the missed opportunities are television coverage, radio coverage and newspaper
coverage.
• Public Mobile has been able in successfully telling their business story with the help of the
content of their website such as details of their plans, area coverage and others.

5. STEP - 3
Strengths Weaknesses
• Information about the plans are there
• Graphics help in gaining the message
• Does not contain any information about their
story
• No information about key audiences
Opportunities Threats
• Fair opportunity to improve the website by
putting more information
• Scope of putting more graphs
• Lack of media coverage

6. Reference
Public Mobile. (2019). Publicmobile.ca. Retrieved 7 March 2019, from
https://www.publicmobile.ca/en/bc/