Types and uses of photography.

1. Katie Magee

2. Fashion Photography?
Fashion photography is a genre of photography taken mostly to
display clothing and other fashion items. Fashion photography is
most often used in advertisements or fashion magazines such as
Vogue, Vanity Fair, or Elle.
Where do we see these images?
• Magazines
• Billboards
• Newspapers
• Online/Social Media

3. Techniques
With the increased complexity in styling also comes an increased
complexity in lighting to make the image look more dramatic.
While many commercial photographers only stick with one light
for the model, fashion photographers tend to use a wide range of
lights and lighting accessories.
During a fashion shoot some photographers use several lights to
enhance the effectiveness of the photo.

4. Then and Now
These two photos show the comparison between Vogue front
cover photos in the 1950’s and today. In the 1950’s the
photographers dressed the models very appropriately, they
covered most of their skin and didn't wear the brightest of
clothes. The photos were safe and formal.
Nowadays the models for Vogue dress very daring and in bright
outgoing clothes. The photographers take adventurous pictures
and involve a lot of women sex appeal, this can make more
women buy the magazines than what they did in 1950’s.

5. Associated Photographers
Horst Diekgeres: retro, old fashioned, either quite
covered up or very revealing.
Sebastian Kim: adventurous, colourful, individual,
edited.
Alice Hawkins: famous celebrities, women, showing
off all sizes of a woman, girly.

6. Landscape photography?
Landscape photography shows spaces within the world, sometimes
large and never ending, other times microscopic. Landscape
photographs typically capture the presence of nature but can also
focus on man made features or disturbances of landscapes.
Where do we see these images?
• Maps
• nature walk guides/magazines
• National Geographic website
• Public buildings

7. Techniques
Using ND grads, strong Neutral Density filters and
polarisers. Landscape photographers use and
carry a vast range of filters to help them solve
exposure problems or produce an effect in their
photos that can be difficult to recreate in photo
editing software.
Level Horizons. Most times you'll want the
horizon in a picture to be level. This is specific for
when shooting seascapes, otherwise the water will
look as if it’s running out the frame.

8. Then and Now
These three photos show how landscape photography has changed
throughout the years. In the 1950’s photographers had to use large
cameras that took a long time to take the photo. Landscape
photographs were usually very plain as they weren't taken at speed to
capture anything in particular and the photos were usually black and
white. The photos were also quite blurred as the equipment was not as
high tech as it is today.
Now, every photo is defined down to every detail. The cameras take
photos at speed so usually have moving wildlife or nature in them. The
colours are bright and out going to be noticed.

9. Associated Photographers
Charlie Waite: focuses on a center point, nature,
mostly trees and large surroundings, one small
object in the middle.
Adam Burton: calm, relaxing, tranquil, water,
cool colours such as blues and pinks.

10. Portrait Photography?
Portrait photography or portraiture is photography of a person or
group of people that displays the expression, personality, and mood of
the subject. Like other types of portraiture, the focus of the
photograph, is usually the person’s face, although the entire body and
the background may be included.
Where do we see these photos?
• Magazines
• Social media
• Billboards
• gallery

11. Techniques
Most portraits are shot at 200mm or 85mm to
create beautiful image compression that a 50mm
lens would not be able to produce.
By shooting your portrait at a longer focal length
will also create more dramatic background blur
(bokeh) and brings the background closer to your
subject.

12. Then and Now
These photos show the difference between 1950’s
portrait pictures and pictures taken nowadays. In the
1950’s the photos were usually black and white with a
simple facial expression such as a straight face or a
basic smile.
Nowadays, portrait pictures usually have dramatic
make up or facial expressions so something stands out.

13. Associated Photographers
Angus Thomas: quite fashionable photography,
mostly women, dresses, splash of colour.
David Woolfall: older generation, black and
white.

14. Macro Photography?
Macro photography (macrography) is extreme close up photography,
usually of very small subjects, in which the size of the subject in the
photograph is greater than lifesize. Macro photography technically
refers to the art of making very large photographs.
Where do we see these photos?
• Advertisement.
• Nature programmes.
• Galleries.
• Public buildings.

15. Techniques
A 50-60mm lens is suitable for macro
photography. The 150-200mm lens range is the
most expensive, but is best for when you’re taking
pictures of creatures such as butterflies and
dragonflies who take flight.
Use a third hand. A third hand device is an
essential macro photography essential. It enables
you to support or position subjects just where you
want them. It can provide you to give your subject
endless backgrounds.

16. Then and Now
In the 1960s most macro pictures weren't as zoomed in
and clear as they are today. Most pictures were of car
wheels and cars.
Nowadays the camera lens is more focused. The
pictures are of insects, flowers and water. The
technology nowadays is so much more advanced so the
pictures are to best quality.

17. Associated Photographers
Heather Angel: girly, colourful, pink and greens,
mostly flowers and nature.
Uda Dennie: mostly green, bugs, insects, male,
detailed.