Business presentation

1. JG PUBLISHING

2. My company/Business.
My business is a Publishing Company that I am hoping to be able to open with your help. The
£5000 loan will work wonders and help in the investment of creating something I have always have
my mind set on.
My business will be working within the publishing industry, focusing on producing up-
and-coming novels. Publishing the next number one author. My business would be
open to a wide variety of different audiences, each of different ages and backgrounds
and each with their own preference of writing. I welcome anything from horror to
romance, children’s novels to adult. I know that everyone has their own specific
preference on what it is that they enjoy reading and I don’t want to hinder their
chances at receiving something they like. Limiting my business to only one specified
genre would do nothing to benefit myself or the business and I feel this way I open
myself up to the chance of creating a connection with a much broader audience. Gain
positive attention.

3. Target audience/ Who am I targeting?
• My business’ clients will be essentially writers, people hoping to get published
and to produced their work professionally. I’d be working alongside their
agents during the proceeding of their work but my Clientele would
predominately be aspiring writer.

4. The industry.
• The growth of this particular industry isn’t all that apparent looking back into the past year
and from research gathered the future isn’t looking too bright either. This all being narrowed
down to the development in our technical society. Over the past ten years we have been
continuously dabbling in the creation of something great, computers, the internet – things
that have allowed us to establish a deeper connection to each other through a technological
advancement.
• Everything had now transferred to computers and technology. You’ve got kindles now, and
E-books that can be bought and downloaded. Papered books are becoming less and less as
time moves on an eventually, it’s an obvious fact that we’d only be able to read books on
some kind of device. I think that my company could and would benefit from this change
because of the opened development and gap in the market that Is working on opening.

5. Individuality of my company.
My company is something that I have been developing over time and have instigated
a clear understanding of what it is that my company can and will offer to differentiate
myself from other publishing firms.
And it is simply my ignorance toward the technical evolution taking hold of the world
today. Current companies, even though have not all completely transferred to the
technical side of things and humouring kindles and such, but they are all most
definitely on their way toward it. I, myself however will enjoy remaining ‘old-
fashioned’ and focusing on the publication of papered books – like they’re supposed
to be. My company will not be adapting to the new age standards and because of this
I truly believe that my company can survive that way – mainly because there will be a
lack of physical books and the older generation will miss that.

6. My Skills.
• My personal skills range from attentive, considerate, organised to even be able to communicate smoothly and
efficiently.
• However there are certain skills I have that will benefit the success on my company more so than others. The first is
that I’m an avid reader. I love books of all genres and for almost all ages, and alongside that I’m a writer myself. I
have a deep rooted understanding of what it should take to become a skilled writer and a successful author. In
which would actually be my strongest personal asset.
• It’s that ability that will determine the company and myself as a reliable and resourceful association. I believe that
knowing the person they’re investing their work with, are able to have a clear understanding of what they do and
knowing that they’re trustworthy of appropriate feedback, would comfort themselves into knowing they’re settled in
the right hands.
• Working in publishing and having a vastly expansive knowledge of literature and writing will help me to not only
connect with the author but to have a comprehensible appreciation for both sides of the positive transaction.
• Skills are always something that can be developed constantly and mine are no different. I enjoy building up the
quality of my skills and establishing connections with new ones.

7. Competition

8. Penguin Books.
• The fact that they’re a very popular publishing house is also something that makes
them a key competitor, they’re distributing worldwide and benefitting from it.
They’ve got several different subsidiary publishing houses too that are also doing
extremely well for themselves; Puffin Books, Ladybird books, pelican books and
many more. They’re not yet entirely dependent on technology but there are books
published by them that are available online for Kindles and E-books.
• They’ll be a very complicated Publishing association to try and compete against
because of their technical diversity with the way that they have adapted to current
society whilst still maintaining their original view point and publishing techniques.

9. Amazon.co.uk
• The competition between my company and Amazon is slightly different to
that of the other, because as mentioned previously Amazon is a new
technical development of self-publishing. This would and could draw away
potential client candidates because Amazon allows writers to publish their
own work without the critical evaluations of people who know what they
need to identify to be successful. Their writing doesn’t need to be perfect, in
fact it could be written to the simplest possible form and still get published
because there aren’t as strong restrictions to what is acceptable.

10. Competitive Advantages.
• My competitive advantages would be my ability to adapt and conform to several
different areas of writing, ranging from novel writing, to copy writing. This opens up to
a wider clientele as I can cater for a broader horizon of genres. This has opened my
mind to the opportunities of alternating between aspects that would improve my
writing. I can inspect things from a different viewpoint to cultivate a more rounded
response to given things.
• My company will strives toward achieving the highest potential that my clients can
reach – it’s about pushing them to their limits to reveal to us and to themselves that
they can do it to such a professional standard.

11. USP
• My USP would be the fact that it’s going to continue producing only paper-
backed and hard-backed books. This isn’t going move on to technology and
started producing the novels digitally. There would be no e-books, or
anything of the sort because I want my clients to get the most out of the
contract with us. I don’t want people being about to download it for free
anywhere – the writers are then not receiving the correct praised and
acknowledgment that they deserve.

12. Promotion
&
Advertising.

13. Social Media
• Twitter - creating a company twitter that would continuously tweet about up
and coming deals that we’re doing, publishing opportunities and even
promoting our client’s new novels. This would help to not only boost our
reputation as a whole company but it would show potential clientele just how
much we give in to them.
• Facebook - I would use the Facebook Ads to promote my company because
it’s effective in the type of people that it reaches. The adverts work based on
a person’s likes and interests, so I know that using it I would be approaching
people who would at least have a little interest in writing. And again, it would
continue on like that, reaching out and out, broadening its audience to people
who would be interested. Effective. It’s affordable too as the cost is entirely
up to myself and how much I’m willing to spend on it.

14. Finance Management.
• The £5000 will cover a lot of things to get me up and running. And I have
managed to organise an appropriate list to show my figures on spending
costs of equipment.
• A laptop - £300
• Printer. £60-£70
• A comfortable working space, chair, desk. £100

15. Monthly Living Costs.• Food - £150.
• Rent - £40
• (-Gas - £10
• -Electricity -£22.50)
• Phone - £30
• Liability Insurance – Annually = £191.435 if I pay it monthly for the year. And monthly overall it’s
£13.11
• Insurance costs £13.11 monthly. But including the interest rate and the APR it costs =
• £141+ 50.435 = £191.435.
• Business Insurance – Monthly £62.95 with an overall yearly cost of £629.47. This is with the provider
W R Berkley Insurance Europe. Rated an ‘A’ by A.M. And is a leading business insurance provider.
• Copyright – £39.50 for five years. Plus, any updates that are included at a price of £17.50.
• Tax yearly - £8200
• National Insurance Contribution yearly -£5658
• So monthly I would have to pay out - £526.45. Or for the first month it would be that. Afterwards it
would be - £486.95 per month to live.

16. Plans on Repayments.
• A Publisher earns, on average £41,000 a year and per hour earns £19.79. It’s paid on an
hourly basis in my company and not on the interest of the amount of work produced. So
working to create a profit wouldn’t be too hard and could be done quite easily.
• Paying back the loan will be simple enough as soon as my company is up and functioning
properly. As monthly I earn £3,416 that is enough to cover me previous monthly costs and
pay back the money borrowed in a decent monthly payment.
• I’m hoping to achieve the average yearly payment and if so, I can pay back the money on a
monthly basis through the stretch of a single year. Paying out £416 per month. That should
be feasible and acceptable for my company to still be able to remain on top and functioning
as it should. However, as a contingency plan, stretching the length of payment to two years
would be the furthest I’d go and instead would pay out £208.33. This would have all the
money paid back in an acceptable timeframe.