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Yes, You Can Write and Publish A Business Book in 6 Months
The document outlines a presentation by Peter Levitan at HubSpot's 2014 inbound conference, which details how marketing communications agencies can publish a B2B non-fiction book within six months. It highlights key steps such as establishing clear objectives, defining the target audience, adding value, starting the writing process, and using digital publication methods. Levitan emphasizes the importance of marketing the book effectively and leveraging agency resources to achieve success.
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Similar to Yes, You Can Write and Publish A Business Book in 6 Months
Yes, You Can Write and Publish A Business Book in 6 Months
- 1. THE AGENCY BOOK. FROM IDEA TO PUBLISHED IN 6 MONTHS.
- 2. This presentation wasdesigned for HubSpot’s 2014 Inbound Conference. The audience was comprised of advertising and marketing geniuses. While advertising folks have design and copy skills that might accelerate their ability to write and publish a book, I believe that anyone, in any industry, can write a B2B non-fiction book in six months.
- 3. 16 years atSaatchi & Saatchi 7 at 2 Internet Start Ups 9 at my own agency citrus 3 at Peter Levitan & Co. I help marketing communications agencies win more new accounts peterlevitan.com
- 4. FROM IDEA TO PUBLISHED IN 6 MONTHS. Really?
- 6. NOT. I’VE DONEIT TWICE.
- 9. FEEL BETTER? HERE’SYOUR AGENCY’S HOW TO.
- 10. Agency Means: Allmarketing communications companies Book Means: eBook, POD, Audio Book & Hard Cover Idea Means: I want to write a book about… 6 Months Means: 6 Months
- 11. How Agencies WinNew Clients Reputation Positioning Specialization Creativity Location(s) Chemistry Culture
- 12. That’s Nice But,There Are… 10,000 agencies in the world 4,000 in the USA (Dozens down the block)
- 13. HOW TO STANDOUT?
- 14. HOW TO STANDOUT? WRITE A BOOK.
- 15.
- 17. Contrary To MyBook’s Advice About Presentation Mistakes, I Am Gonna Talk About ME Not You
- 20. 1. I EstablishedClear Objectives I want to grow my agency client base by adding outbound marketing to my successful inbound programs I want more content to repurpose
- 21. 2. I EstablishedMy Audience It’s you… Agency CEO’s and managers that want to improve their business development success rate
- 22. 3. I PickedA Relevant Subject How to win more pitches
- 23. 4. I AddValue People buy business books for a reason – they want value Be smart. But, I didn’t have to completely reinvent the wheel Recognize that I have competition… That’s an understatement!
- 24.
- 25. 5. I HaveA Brilliant Title & Angle Pitch Perfect The Art of Pitching THE LEVITAN PITCH. BUY THIS BOOK. WIN MORE PITCHES.
- 26. WIN MORE PITCHES. AN OFFER YOU CAN’T REFUSE
- 27. 6. I JustStarted Writing Writing is a muscle, work it Create an outline - it will evolve Do your research: Go to Google, bookstores & Amazon Talk with your contacts & readers
- 28. 7. I DesignedThe Cover For Digital Think small. Think mobile first.
- 29. 7. I DesignedThe Cover For Digital Think small. Think mobile first.
- 30.
- 31. 8. I GotExperts To Edit Agency friends reviewed early drafts A content editor reviewed subject matter and sentence structure A copy editor helped with style, formatting & those pesky comas
- 32. 8. I ReviewedPublication & Distribution Options I decided to go all digital
- 33. Why Digital? Pros: Broad distribution: eBook, paperback & audio book Speed to market + personal control Works for my tech savvy market
- 34. Digital Ties PrintSales in 2016
- 35. Why Digital? Cons: Reduced gravitas – still not as credible as a traditional publisher No hardcover Limited bookstore distribution
- 36. 8. Publication &Distribution Published using CreateSpace, KDP, ePUB, iTunes Producer and ACX Oh, and… there’s the instant gratification Espresso machine
- 37. ESPRESSO TAKES 30MINUTES
- 38. 8. My Marketing Look good on Amazon, etc. Alert my industry friends & ask for reviews Stimulate my book’s 30 expert interviewees to hype the book
- 39. 8. My Marketing Drive awareness via my database of 3,500 ad agency execs Alert my 1K+ 1st degree LinkedIn connections & 681,536 LinkedIn Group members Excite 2,000+ Twitter Followers, PL newsletter subs and Google+
- 40. 8. My Marketing Guest post on sites like Agency Post (i.e. HubSpot) Work PR – publications / blogs Speak at industry events (like today) And, I’ve got freebees for y’all…
- 41. 8. My Marketing Free chapters & micro eBooks 50+ blog posts c/o the book SlideShare presentations Posters of the cartoons
- 42. 8. My Marketing Publish LinkedIn Updates, etc. Lots’O Tweets Webinars (offer pitch critiques?) White papers & articles
- 43. OK, Enough AboutMe Here’s Your Agency’s Path To Getting Published
- 44. Nail Your Objectives Agency Awareness Brand Distinction Expert Positioning Credibility Mucho Content Event Marketing Socialness Physical Branding Feel Good
- 45. Write For YourAudience Current clients Prospective clients Partners Staff & future employees Trade press Sneezers
- 46. Use Your Agency’sFree Juice Use your own writers Art directors & designers Production team Digital team Use your marketing chops Go all digital
- 47. Use Content Multipliers Every expert at the agency is a writer Repurpose existing blog content Outsource if necessary Add art
- 48. Use Content Multipliers Bulk up with expert interviews… they make up about ½ of my book
- 49. Lots Of PotentialSubjects Write a How To book Pontificate on marketing strategy Go expert in a client category
- 50. Lots Of PotentialSubjects
- 51. Lots Of PotentialSubjects Define creativity Act local
- 52. Yes…Your Agency CanGo From Idea To Published In 6 Months 1. Have a business objective 2. Select a target market 3. Add value 4. Use agency resources
- 53. Yes…Your Agency CanGo From Idea To Published In 6 Months 5. Use content multipliers 6. Go digital 7. Manage the book like a client job
- 54.