Prosperity's Kitchen: Mission 3 panAngle's 2013 S.M.A.R.T. Goals

1. 2013 panAngle
Goals

2. Who am I?
A solopreneur with 15+ years of corporate marketing and
engineering experience in the high tech industry.
I design, create, and polish marketing collateral and
technical documentation for small businesses like yours.
Who are You?
A solopreneur like myself or a small startup with a passion Laurie Nylund
to provide a product or service that solves a real problem. Sandy, Utah
www.panAngle.com
Like the rest of us, you can’t do it all by yourself or your @panangler
team is already working over capacity. You haven’t got the laurie@panAngle.com
resources to develop and deliver all the wonderful content 801-938-5376
that you dream up, and you could use a little help getting
from A to B with someone who has been there.

3. My BHAG…
Foster Lifelong Learning

4. How I plan to accomplish my BHAG
1. Begin a weekly blog on panAngle (called My Slant) focused on education.
The first step to being educated begins with learning and loving to read,
and that will be an underlying theme for the blog. It will be directed at
parents and teachers who are looking for ways to help their kids succeed,
from the latest technology to new ideas on how to learn. Topics on adult
education also-parents need to set an example of lifelong learning.
2. Write and publish interactive eBooks for children in two categories:
• Read-aloud for ages 0-4, encouraging parents to read to their kids.
• Easy readers for ages 4-7, encouraging kids to read by themselves.
3. Create an extension website for kids and parents around the books with
additional resources for both. Create a “kid’s” blog written by characters in
the stories that entice kids to learn more about the world they live in, with
an emphasis on the ways people are the same no matter where they live.
4. Find and follow those people who are actively pursuing the same type of
goals. Support their efforts in every way I can. Find partners to work with.
5. Attract and help clients and those in the “community” whose products and
services are targeted in education or high tech to meet panAngle sales goal.

5. 1. Created an editorial calendar with about 3 months of
content ideas for My Slant. Four posts in various stages
of readiness to publish. Dependent on publishing pA site.
2. Wrote two books (0-4 age group), illustration in process
for the first one. See next page for example.
3. Domain name purchased (www.kinshipkids.com) and
basic wireframe for website drawn up. Plans to contract
a web designer – little time to work on this AND my
S.M.A.R.T business goals currently.
4. Organically growing my connections on Twitter and FB
with people who IRL would be friends. Have partnered
with a Brazilian artist for books. Looking for others.
5. Two current clients in the education space. Two in the
high tech space. Only one currently hits my target
monthly sales.
Progress to Date…

6. Meet Jenny, a little girl from Chicago, Illinois. Five other characters (from
India, Japan, China, Brazil, and London) are included in the Kinship Kids
stories.

7. S.M.A.R.T. Goals
In order to achieve my BHAG, my business has to make enough money to pay
the bills so Kinship Kids doesn’t have to be a profit center, but it can cover its
expenses. That effort is how I will celebrate achieving these goals!
Not that my technical writing business is JUST about making money. If it
was, then I would most likely just go back and get a job in corporate America.
But, being an executive in a technical field (hands-on, anal-retentive manager
that I am) has always involved an 80+ hour work week with no time or energy
left to do anything else.
And I really enjoy working with small techy startups and individual service
providers. With my many years of business experience, I have a lot of skills
and a broad network of contacts that I can put at the disposal of my
clients, contributing value way beyond the collateral I create for them. I love
the variety of working on different projects and the relatively stress-free
lifestyle of managing just me. Their personal and professional goals become
my goals, and then we both win.
So my SMART goals are driven by those ideas.

8. panAngle GOALS
Available Hours Billable Hours
24 hours in a day 672 Available 1. Develop 8 “ideal” clients with
x 7 days in a week - 280 Overhead an average bill rate of $1K per
168 hours in a week 392 Billable month whose needs I can meet
x 4 weeks in a month - 40 BHAG time and exceed in 44 or less hours
672 hours in a month 352 for clients per month.
2. Improve my graphics skills to
Overhead Hours Per Client provide more complete and
10 hours per day 352 hours monthly expert content for my clients.
x 7 days in a week /8 total clients 3. Replenish my retirement fund
70 hours in a week 44 hours per client after colleges expenses are
X 4 weeks in month complete.
280 hours eliminated
Top 3 Goals for panAngle’s
primary business focus.

9. 1. Recurring Clients need to drive $96K in total sales
SB – 2 projects per year @ $5K each (~$2K short annually)
DL – $400 per month (~$7.2K short)
DH – $750 per month (~$3K short)
JC – $500 per month (~$6K short)
CC – $2.5K every other month ($3K over)
Shortfall covered by one-off projects (whitepapers, case studies, etc.) and depleting
my savings. Need to find 3-5 additional clients – DL doesn’t fit my ideal client scenario
– and expand my billables with existing clients (unlikely with SB, DH, and CC). Finding
these clients is a combination of using my existing network and “cold calling” the
appropriate startups. Researching clients now to approach directly. Don’t need a
website for people to find me – simply to confirm my credibility – and host My Slant.
2. Improve Graphics/Design Skills
Working through several Lynda tutorials, websites, and books. Six months ago, I’d
never used Photoshop. Now I routinely create good cover designs and simple graphics
(sub-contracted out some graphic design initially). Looking for additional classes (in-
person) locally.
3. Replenish My Savings
1.5 years left of my son’s expensive college tuition. Once he graduates those
expenses will be eliminated and the funds can go back into my retirement account –
not that I ever plan on doing that!
Progress to Date…

10. Last, but not least…

11. P.S.
Shhh!
My Secret BHAG Goals
I believe these truly audacious goals will only be solved through
education.
If a whole bunch of really smart, caring people work together,
everything is possible.
So, my secret is hope is that by fostering lifelong learning, this will be
the eventual outcome.