2.  Keeping a similar font type throughout the
film package is very important in the
successful marketing of a film – this helps the
audience recognise the brand and associate
this with the film.

3.  Psychological thrillers represent a kind of
hyper-reality – extreme cases of
psychological disturbance and their effects.
This kind of representation is expected by the
audience, who will have chosen to watch a
psychological thriller due to this. This
representation has to be maintained
throughout the package to make it a
coherent product.

4.  Using an institution that is well known for the
genre of film you are producing – in our
case, a psychological thriller – is important in
creating a coherent product. Audience
expectations of a certain company will help a
product sell – if a company has a large
audience already built up because of popular
films, a new product is much more likely to be
successful.

5.  The narrative needs to be one that is shown
coherently through the package – having a
poster that is in no way linked to the trailer
for a film will confuse the audience and mean
they cannot identify with the film across
media platforms, meaning that the film
package is not going to be successful.

6.  The audience help to create a coherent
product because their expectations are
outlined before production through their
reactions to similar media products. It is clear
that their needs to be a strong motif
throughout the package, so that the audience
can link the media products together.