2. Film marketing or film promotion is a practice of
promotion within the film industry. Film studios will
invest in expensive marketing campaigns to maximize
revenue early in the release cycle. Marketing budgets
tend to equal anywhere between half or three times
the production budget. Publicity is generally handled
by the distributor and exhibitors.

3. Viral video’s distribution of the trailer.
Links to blogs and emails to help promote the film
Creation of film based websites.
Internet marketing, paid advertisements online help broadcast
the film, this is called social media marketing.