The document discusses YouTube content and the balance between content and commerce. It describes multi-channel networks (MCNs) which aggregate YouTube channels and help with audience development, monetization through ads, and content rights management. It provides rules for successful YouTube content, including being discoverable, accessible, shareable, collaborative, targeted, consistent, conversational, interactive, sustainable, and inspired. The document advises finding your audience, serving your audience, and staying engaged. It also addresses how brands can utilize YouTube.
2. HANNES JAKOBSEN
FILM AND MEDIA
SCIENCE (UNI
COPENHAGEN)
CREATIVE
BUSINESS
PROCESSES (CBS)
DANISH
PRODUCERS
ASSOCIATION
YOUTUBE
PROGRAMMING
STRATEGIST
DIVIMOVE HEAD OF
CONTENT AND
CREATIVE
DEVELOPMENT
3. MCN - WHAT IS IT?
AGGREGATION
OF YOUTUBE
CHANNELS
SUPPORT AND
AUDICENCE
DEVELOPMENT MONETIZATION VIA
ADS AND CONTENT
MARKETING
RIGHTS
MANAGEMENT
CONTENT
PRODUCTION
AND SUPPORT
