This document summarizes and analyzes the influential music video "Video Games" by Lana Del Rey. It notes that the video establishes an American theme through iconic setting shots. It also uses a black and white, grainy, vintage effect to suggest the video is set in the past. The video represents a teenage lifestyle through many scenes of the artist with friends and uses conceptual shots and a variety of effects to tell a fragmented narrative and clearly establish the artist's performance.

1. Product research
This music video named ‘Video Games’ by Lana Del Rey (Alternative/pop/indie artist) is an
extremely influential existing product which I have researched and took a variety of ideas
from.
Setting/Location
Establishingshots –one theme inthisvideo
isAmerica.Therefore there are alotof
iconicsettingstoestablishthistheme
Vintage effect
Black andwhite effect –suggestsitisquite
old,maybe setinthe past. A grainyeffectis
usedthroughoutandthenquite a fewof
the shotshave a glitchingeffecton.
Themes
Many settingsandevents
happeninginthisare with
friends.Teenagelifestyle
isbeingrepresentedwell.
Conceptual shots
Juxtaposingimagesare placedtogether
to create a fragmentednarrative.
Includedinthese issome conceptual
shots.
Performance
A varietyof different
shotsand effectsare
usedon the
performance
elementof the
video.Ilike this
effectasthe artist is
establishedquickly.