1Today’s AgendaThe Job SearchThe Open Job Ma.docx

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Today’s Agenda
The Job Search
The Open Job Market
The Hidden Job Market
The Resume
The Cover Letter
Today’s Agenda
The Job Search
The Open Job Market
The Resume
The Cover Letter
How do corporate recruiters find their best talent?

4
Referrals 78%
Social networks 56%
Intern hires 55%
Source: 2015 JobVite Recruiter Nation Survey
Direct applications 46%
Outside recruiters 38%
Internet job boards 37%
Mobile career sites 19%
How do recruiters find their best talent?
5
Today’s Agenda
The Job Search
The Open Job Market
The Resume
The Cover Letter
Searching the Open Job Market
The big boards (Monster, Career Builder).
Company websites.
Niche sites (Dice, Accountemps, GettingHired).
LinkedIn and social networking sites.

Print and online newspapers.
Today’s Agenda
The Job Search
The Open Job Market
The Resume
The Cover Letter
Three-Step Plan to Build Your Personal Network
Current and former teachers
Family, friends, and friends of friends
Social networking contacts
Your dentist, doctor, etc.
Current and former work colleagues
College alumni
Step 1:
Develop a contact list.
“Hi, ____. I’m looking for a job, and I wonder if you could help
me out. When could I come over to talk about it?”
“Do you know of anyone else who might know of someone who

might have an opening?”
Step 2:
Make contacts in person and online.
“Do you know anyone who might have an opening for a person
with my skills?”
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Step 3:
Follow up on your referrals.
“Hello. I’m ____, a friend of ____. He suggested that I ask you
for help. I’m looking for a position as a ____, and he thought
you might be willing to spare a few minutes to steer me in the
right direction.”
Make the Most of LinkedIn
Write a solid profile.
Provide a professional photo.
Customize your URL.
Use specific keywords in your career summary.
Solicit recommen-dations.
Update your status regularly.
Today’s Agenda
The Job Search
The Open Job Market

The Resume
The Cover Letter
Choosing a Résumé Style
Focuses on experience
Favorite of recruiters
Best for people with experience and steady career growth
However: This style is also used by many students.
Chronological
Focuses on skills rather than past employment
Best for people with little experience, frequent job changes,
different career areas, or employment gaps
However: This style is hard to write and recruiters may be
suspicious.
Functional
15
Résumé Length
1 page
Nine or fewer years of experience
2 pages
Ten plus years of experience

3 pages
Senior executives with
many accomplishments
However: Make your
résumé as long as necessary to present your skills.
16
Résumé Segments
Main Heading
Keep it professional and uncluttered.
Your name on a line by itself
Address, phone, e-mail
Résumé Segments
Career Objective
If included, customize for the targeted position.
Poor:
To obtain an entry-level position with a strong company where I
can utilize my skills to their fullest in advancing a career in
accounting.
Improved:
To obtain a junior accountant position where my recent

accounting and computer training can help an organization
achieve its goals.
Résumé Segments
Summary of Qualifications
Provide 3 to 8 bulleted statements.
List your most impressive qualifications regarding experience,
skills, education, and awards.
Customize the qualifications to fit the requirements of the
targeted job.
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Résumé Segments
Education
Name your degree, date of graduation, and institution.
List your major and GPA.
Give information about your studies, but don’t inventory all
your courses.
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Résumé Segments
Work Experience
List your jobs. Start with the most recent.
Include employer's name and city, dates of employment (month,
year), and most significant title.
Manager, Fleet Equipment, Kettering, Ohio. June 2015 to

present.
Tax preparer, Volunteer Income Tax Assistance program
(VITA). March 2015 to present. Sinclair College, Dayton, Ohio.
Salesperson, Kmart, Dayton, Ohio. April 2014 to May 2015
21
Résumé Segments
Work Experience
Use action verbs to describe your experience.
Summarize and try to quantify your achievements.
Include nouns for the skills and keywords of the targeted
position.
Prepared state and federal tax returns for individuals with
incomes under $25,000. Conducted interviews with over 50
individuals to elicit data regarding taxes.
Calculated legitimate tax deductions and recorded them
accurately.
22
Résumé Segments
Capabilities and Skills
Highlight your technical skills. Mention ability to use the Web
applications, software programs, social media, and
communication technology tools.
Emphasize your nontechnical skills. Give evidence of
communication, management, and interpersonal skills.
Employers want more than empty assurances.

Organized holiday awards program for 1,200 attendees and 140
awardees. Praised by top management for enthusiastic teamwork
and achievement.
23
Résumé Segments
Awards, Honors, and Activities
Show that you are well-rounded.
List awards and extra-curricular activities, especially if they
demonstrate leadership, teamwork, reliability, initiative, and
efficiency.
Awards
Dean’s list
Scholarships
Volunteer
Certificates
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Résumé Segments
Final Tips
Don’t include personal info such as birth date, marital status,
height, weight, etc.
Consider whether it’s necessary to include your home address.
Have references available but don’t list them on your résumé.
Double-check for parallel phrasing.
Avoid personal pronouns.

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Poor Résumé
RÉSUMÉ OF
JENNIE JENKINS
3320 Lafayette Street, #12, San Leandro, CA 94561
[email protected]
OBJECTIVE: An entry-level position where my proven
communication, accounting, and administrative skills could be
utilized in a path to management.
DEGREE from San Francisco State University, Broadcast
Communication Arts, Bachelor of Arts. 3.2 in major.
EXPERIENCE
Apprentice KPFA – 94.1 in Berkeley, CA. Duties included
scheduling studios. Also recruited staff. Some paperwork. Often
given responsibility to act as production manager. 10/15 to
present.
Pacifica House
Position of financial manager. Duties included payroll and
benefits for employees of shelter. Was responsible for books,
also for cash transactions. Took care of some donations.
Expected to help raise funds. I prepared all payroll reports. Also
petty cash. Chaotic. Underfunded.
26

Poor Résumé
Spring, 2013
Worked one spring with Renaissance Rainbow, which is a
performance arts troupe operating out of San Francisco. My
duties included scheduling interviews with print and broadcast
journalists. Was responsible for volunteers and publicity.
Other temporary positions
Manpower, Inc. San Francisco. Worked at many different
places as temp.
2011-2014. Dohring Company. File clerk, receptionist,
general duties.
Other places. Good Earth Restaurant – server – 2010-2011
Personal
Self-starter, can finish jobs without supervision.
Marital status: single Birth: 6/16/88
Health: Excellent Hobbies, Knitting,
singing, like to read
First Baptist Gospel Choir Awards: Spirit Award,
Oakland H.S.
Dean’s List, college, 2 semesters
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Improved Résumé
Jennifer Marie Jenkins
3320 Lafayette Street, #12
San Leandro, CA 94561
(415) 781-5592
[email protected]
Objective: Administrative position involving accounting,

employee benefits, customer service.
SUMMARY OF QUALIFICATIONS
Two years’ experience in responsible administrative and
accounting positions
Disciplined self-starter; able to work well without supervision
Proficient with PCs including Word 2011, Excel, and the
Internet
Can be counted on to follow through on every detail until a task
is successfully completed
BA degree, San Francisco State University
RELEVANT EXPERIENCE
Apprentice, Radio Production, KPFA – 94.1, Berkeley, CA
Schedule studios, recruit support staff, act as production
manager
Process scripts, permissions, and logs for weekly productions
10/15 to
present
28
Improved Résumé
Financial manager, The Pacific House (shelter), San Francisco,
CA
Used computer to manage payroll, employee benefits for staff of
26
Completed all projects on time, despite chaotic environment
Managed agency’s cash flow involving funder reimbursements,
in-kind donations, and fund-raising
Processed all accounts payable and receivable, monthly and
quarterly statistical reports for local, state, and federal funding
agencies; oversaw petty cash

Designed flow sheet to track success of $35,000 fund-raising
project
Publicity coordinator, Renaissance Rainbow (performance arts
troupe), San Francisco, CA
Scheduled all media interviews, supervised volunteers
Coordinated publicity mailings for African-American
Performance Arts Festival
Temp positions, Manpower Temporary Services, San Francisco,
CA
Developed customer service skills as telephone interviewer for
Dorhring Company
Maintained files, routed incoming telephone calls, input
employee progress journals, prepared interoffice memos,
recorded accounts payable checks, keyboarded accounts payable
correspondence, learned e-mail systems and software programs
in various assignments
EDUCATION
BA in Broadcast Communication Arts, San Francisco State
Univ., 2011
GPA in major: 3.2
Dean’s list, 2 semesters
2014-15
2013, Spring
2011-13
29
Getting Your Résumé Selected: Maximizing Keyword “Hits”
Include specific keywords or keyword phrases.
Focus on nouns.
Use variations of the job title.
Concentrate on the skills section.

Don’t use a keyword summary.
31
32
Today’s Agenda
The Job Search
The Open Job Market
The Resume
The Cover Letter
33
“No cover message – into the trash!”
“You may be the perfect person for the job, but you’ll knock
yourself right out of the running with a poor or missing cover
letter.”

“A résumé without a cover letter looks suspicious.”
Are Cover Messages
Still Important?
Career advisors overwhelmingly support cover messages:
Three Parts of a Cover Message
Captures attention, introduces the message, and identifies the
position.
Opening
Sells the candidate and focuses on the employer’s needs.
Body
Requests an interview and motivates action.
Closing
How to Open a Cover Message
Opening
Body
Closing
Possible Openings for Solicited Jobs
Refer to the name of an employee in the company.
Refer to the source of your information precisely.
Refer to the job title and describe how your qualifications fit
the requirements.
How to Open a Cover Message
Opening
Body
Closing
Openings for Unsolicited Jobs
Demonstrate an interest in and knowledge of the reader’s
business.
Show how your special talents and background will benefit the
company.

Promoting Your Strengths in the Message Body
Body
Opening
Closing
Explain how your preparation and experience fill the job
requirements.
Choose your strongest qualifications and show how they fit the
targeted job.
Mention your ability to work on a team, show initiative, and
learn new tasks easily.
Refer the reader to your résumé.
Motivating Action in the Closing
Closing
Opening
Body
Ask confidently for an interview
(not for the job!).
Tie your request to reader benefits, or review your strongest
points.
Sound sincere and appreciative.
Make it easy to respond; tell when you can be reached.
Final Tips for Creating Successful Cover Messages
As with résumé, proofread several times
1
2

3
Avoid too many sentences beginning with “I.”
Use a traditional letter style in block format.
4
Customize to reflect job requirements
Student Example
Student Example
43

46
COMS 040 Assignment:
Student Congress Bill
Choose an argument and then research it, and write a Congress
Bill (a proposed law). (3-5 Whereas clauses) Whereas INSERT
FACT IN SUPPORT OF THE BILL/LEGISLATION
Whereas: INSERT FACT IN SUPPORT OF THE
BILL/LEGISLATION
BILL/LEGISLATION.
BILL/LEGISLATION.
THEREFORE, BE IT RESOLVED BY THIS STUDENT
CONGRESS: insert proposed legislation.

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Here's Exactly What Hiring Managers
Look for in a Resume
Employers want to see certain keywords,
in your resume.
metrics and your motivation
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Job seekers should avoid the mistake of sending identical
resumes to every employer.

By Robin Madell I tr,tarch7,2016, at 9:47 a.m.
Writing or revising your resume can be a daunting undertaking.
Before tackling this project, it's
important to understand what the person on the other end of
your efforts - the recruiter or hiring
manager - is really looking for.
"As a recruiter, I see thousands of resumes, most of which miss
the mark,n says Rebecca Barnes-
Hogg, a hiring mentor, recruiting strategist and human
resources expert,'lfs heartbreaking to see
talented people unable to get a job because they don't
understand how to craft a resume that markets
their skills and experience."
But what exactly do recruiters and employers want to see? Are
there certain points that, if missing from
a resume, will likely result in a candidate not being selected for
an interview? What do resumes of top
candidates always contain? While some obvious advice comes
to mind, like ensuring that your resume
is error-free when it comes to spelling and grammar, there are
some big-pictures issues to consider as
well.
Here is exactly what hiring managers want to find ln your
resume.

' Specifics about the Job posting. Don't make the mistake of
sending an identical resume to every
employer. That will brand you as an amateur applicant. lnstead,
read the job descrlption carefully and
tailor your resume - and your cover letter - to address specilic
points that the job post requires. "What
' I really need to know is what you have that I need - and it
should immediately jump out at me,n Barnes-
Flogg says. "Highllght the skills and experience I asked for in
my job posting. I have about 20 seconds
to scan your resume and find lhe information I need. Don't make
it hard,,,
' Relevant keywords. Today's job search takes place online as
well as in person. Therefore,
remember that those who make hiring decisions may never find
your resume on job sites if you neglect
to use the right keywords. "Many recruiters are using online
tools and searching for keywords to find
candidates,'says Kate Zabriskie, founder and president of
Business Training Works, an onsite training
provider, "Put your recruiter's hat on and ask yourself what you
would type into your search engine if
trying to lill the position for which you are applying. For
example, a recruiter looking for a product
development person with internatlonal axperience might search
for'product development,'
'international' and 'negotiation.' lf your resume is missing those
words, it would most likely not rise to
the top of the pile.'
'signs of motivatlon. The language you use in your resume can
provide a window into your
intentions and motivations about the job to which you're

applying. Given the choice between someone
who just wants a job and someone who specifically wants their
job, most employers will choose the
latter. "l care deeply about 'motivational fit.' Will they be
motivated to do this job, in this company, at this
time?'says Rachel Bitte, chief people officer at Jobvite, a
recruiting software company. "Everyone can
be enthusiastic, but will they be as motivated when they've
processed a new hire's paperwork for the
hundredth time? A common mistake job seekers make is not
explaining their motivation behind the job
at hand,"
'Quantity of lmpact. When detailing your career
accomplishments, avoid being vague. Use exact
numbers, dollars and quantities whenever possible. "Someone
tells me they doubled the traffic to their
website through marketing. I want to knou was it from 100 users
to 200 users or from 1 million to 2
million?" says Matt Verbin, CFO and hiring manager of e-
commerce platform Tanga. "Or they say they
cut costs by doing X, Y and Z. Great, but what financial impact
did that have? Hiring managers love
seeing dollars and quanlities of impact."
'A quick-hlt professionat summary. Since the name of the game
ls to get noticed by a recruiter or
hiring manager, who often has only seconds to review your
materials, it can help to include a
professional summary or profile section at the top of your
resume. This short section should highlight
your unique strengths in either paragraph or bullet form.
Resumes that receive the most attention
include a professional summary, says Ellen Grealish, co-founder
of FlexProfessionals, which matches
companies looking for part-time employees with seasonad

professionals seeking part-time work. "While
the traditional 'objective' at the top of a resume tells the reader
what you are looking for, make it about
them." Grealish says. "This is your opportunity to quickly sell
yourself by calling out what you can bring
to the role and why a hlring manager should read further.'
TAGS: careers, money, hking, interviews, resumes, job
searching, cover letters
+ More
Robin Madell has spent over two decades as a corporate writer,
journalist, and
communications consultant on business, leadership and career
issues. She serves as a
copywriter, speechwriter and ghostwriter for executives and
entrepreneurs across
diverse industries, including finance, technology, healthcare,
law, real estate, advertising
and marketing. Robin has interviewed over 1,000 thought
leaders around the globe and
has won 20 awards for editorial excellence. She has served on
the Board of Directors of
the Healthcare Businesswomen's Association in both New York
and San Francisco, and
We are running a quick survey. Would
you like to participate?
http://nyti.ms/2etCpFi
BUSINESS DAY

How to write a cover letter people will
actually read
By DANIEL VICTOR OCT. 21, 2016
This article is part of a series aimed at helping you navigate life
’s opportunities and
challenges. What else should we write about? Contact us:
[email protected]
You’re probably not the only one applying for that job.
That might seem obvious, but too many cover letters are written
in a robotic
style that leave little impression on hiring managers who are sift
ing through vast
piles of applications, according to career counselors. The cover
letter is your chance
— most likely your only one —
to stand out from many other candidates who have
similar résumés.
Don’t botch it. Despite the high stakes, a lot of job-seekers treat
the cover letter
like a formality, putting little thought and few personal flourish
es into it.
“A cover letter can make the difference between two equally qu
alified
candidates,” said John O’Neill, the assistant dean of career educ
ation for Stanford
University.
While every industry and hiring manager is different, here are s
ome tricks to
increase your chances of scoring an interview.

Don’t stick to a template
http://www.nytimes.com/
http://nyti.ms/2etCpFi
http://www.nytimes.com/pages/business/index.html
mailto:[email protected]
Don’t stick to a template
You could easily Google “cover letter template” to get some ide
as on how to
write it. Don’t.
“You need to think about your audience,” said Kristen Fitzpatri
ck, the managing
director of career and professional development at Harvard Busi
ness School. “Who’s
reading it? How do you capture their attention enough so they m
ove you from one
pile to another?”
This is your time to show your communication skills and your p
ersonality. You
must make the case that the other 99 percent of applicants don’t
have what you
have. Following a template, or otherwise putting little effort int
o making your letter
stand out, suggests you’re just another applicant.
Don’t rehash your résumé
Focus on the organization you’re writing to and the job descript
ion of the open
position. If you nail your cover letter, the hiring manager will e
nd up reading your

résumé anyway, so don’t waste precious space duplicating it by
going down the list of
where you’ve worked.
“It’s to complement your résumé, not repeat it,” Mr. O’Neill sai
d. “Cover letters
where you’re just rewriting the content of your résumé aren’t ef
fective.”
Instead, you could list some specific examples of projects you’v
e worked on, and
explain what you learned from them and how that knowledge wo
uld apply to the
open position. Or you could offer some new ideas, showing fro
m the start that you
understand the company’s goals and would bring creativity.
(Related: Getting past the first cut with a résumé that grabs digi
tal eyes)
Don’t state the obvious
Read your letter again, and zap any clichés or platitudes that do
n’t say
something meaningful about you, the position or the company.
http://www.nytimes.com/2016/07/10/jobs/getting-past-the-first-
cut-with-a-resume-that-grabs-digital-
eyes.html?rref=collection%2Fcolumn%2Fworkologist
As an example: Don’t say you’re a “hard worker.” Everyone say
s that, and it
would be easy to lie about if you weren’t, making it a meaningle
ss sentiment to
include. It merely takes up space that could be better spent on s

omething that
actually sets you apart from the other candidates.
“It’s not even worth saying,” Ms. Fitzpatrick said. “You’ll show
you’re a hard
worker by going above and beyond in writing a letter.”
Do your research
This requires going past the first page of Google results.
You could go to a library to sift through professional databases
that might have
more information, or get coffee with someone who works at the
company you’re
applying to. Show a familiarity with recent projects, acquisition
s and public
statements. It doesn’t have to be a lot, but a few sentences to sh
ow you’ve put time
into it could go a long way.
If you’re not preparing for something as crucial as a cover letter
, why would they
trust you would prepare for an important meeting?
Focus on what you can offer them
A lot of applicants spend too much time talking about why they
love the
company, Ms. Fitzpatrick said.
“How many letters does Apple read that say, ‘I couldn’t live wit
hout my iPhone’?
Probably a lot,” she said. “So you want to show you are unique
and you’ve done your
research.”

You do want to make it clear that you respect the company and
explain why
you’re interested, but the focus should be on what you can do fo
r them.
“You want to avoid too many ‘I’ statements —
‘I know this,’ ‘I did this,’ ‘I can do
X, Y or Z’ —
because that’s too much about what you’re going to get out of t
his
opportunity,” Mr. O’Neill said.
The company isn’t posting a job for charity, or to improve your
life; they’re
trying to fill a position they consider essential. Convince them t
hat you’re the one
who would most help them, not that you’d benefit most from it.
Want more? You might also like:
• Why it’s fine to job-hop for a few years after college
• The incalculable value of finding a job you love
• Looking for a new job? These free apps can help
© 2016 The New York Times Company
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job-hunt-find-something-you-love-to-

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