5. Rihanna’s image is the main focus on the digi-pak, with images of her in different
locations and different costumes.
All different styles of her. ‘Selling’ images, for example a smart outfit, casual and a
‘playful’ one. However her whole image/style is out there and individual.
One of the panes is in colour and the rest in black and white. This sets the colour
pane on the outside off so it stands out to audiences. This grabs the attention
of buyers and are more likely to pick it up and look at it.
The outside of the digi-pak is trying to show the personality of Rihanna by always
having a difference in style, image and costume.
