1. The world’s favourite newspaper
Summer is coming! Right here is an exclusive
review of the two hottest most frequent adverts
you will see all summer. Nina Ricci on the left is
an indie folk shot type advertisement with
highly entertained up beat music, its unique
selling point convinces young teenagers to be
inspired by your beautiful surroundings in life.
This advertisement does not only make you
want to but the product it makes you want to
feel like you can feel confident in anything you
wear which is clearly presented throughout.
Miss guide d’s reputation is exceptional, floral
prints, Aztec patterns, happiness and laughter is
always shown through their promotional
advertisements. Miss guided never fails to
please and entertain but has certainly been
shook up this year as Nina Ricci has completely
reversed the normality of a ‘typical’ perfume
advert.
Nina Ricci’s summertime fragrance is set at
Brighton beach on a hot sunny day, the happy
smiling model is shown in several shots wearing
numerous girly outfits. As she admires the
scenery the fragrance is yet to be seen. Nina
Ricci’s idea of a perfume advert is not a usual
one, only until the end do we realise what the
product is and that is why we, the public makes
a change to what we’re used to seeing. Although
this may seem a suitable way to attract fans it
can also discourage them as they are not
Familiar with the target audience. In the past few
years Miss Guide d’s advertisements have been more
successful than Nina Ricci’s as Nina Ricci’s
continuously follow a theme. This year it has changed
and that is why people are unsure on both these
advertisements and this is why they are such huge
competitors in the UK. Miss guide d’s adverts are
presented each season with a diverse clothing range,
each advertisement is appealing and strong
opinionated as they focus on who their target
audience really is. Nina Ricci has been put at risk by
this hazardous move, it can end up two ways, one,
expansion on their fans base or two, loss of respect
for the company itself. People are so used to
watching the same perfume adverts nowadays and
that is why Nina Ricci has purposely done this, they
shook up the genre type and widened the
opportunity for different people to be interested in
the product.
As much as they are competitors they are both
companies that produce products that will fulfil the
audience’s needs. They have both focused on self-
perception and make sure that each shot is relatable
to the audience, if this was not done the audience
would feel that this product is not suitable or
affordable for them.
One thing these advertisements share in common is
theform of advertising.

2. These adverts are clearly anti realist adverts as
they represent the feeling you gain from buying
these products. Special effects are shown from the
Miss guided advert which has more of a chance of
achieving more followers as the advert is daring
different and pleasurable. Another thing they have
both not included in their advertisements is clear
iconography, how are people meant to understand
what the product is without a clear direction or
sense of what it could be? These company a highly
successful and should have known that it would
have had such a huge impact on everyone. We were
evidently mistaken as both adverts have the
highest rankings on YouTube, BBC1 and Twitter.
The decision maker of who to hire as a model has
been assessed in details as both these adverts are
completely opposite. Miss guide d’s advert
presented various beautiful models showing off
each piece of clothing whereas, Nina Ricci’s has
used one model only. Both advertisements work
well as Miss guided involves different types of
people and Nina’s allows the audience to relate and
communicate with just one. Preferably Miss guide
d’s has bettered as they really have thought
through what types of people they are addressing
this to.
The age range between the models is very
staggering, in previous advertisements Nina Ricci
has only ever used elder, tall models but the image
for it has been misled and has pulled down sale
figures, this is why I presume
They changed the whole set of the advert by hiring a
smaller just as quirky model. The difference between
these two adverts is that they both concentrate on
their target audience, it is not so much the publicity
of the product it’s placing it in the right area where
their target audience will see it. Age is represented
in these adverts by the models, lighting, editing,
clothing, and specific roles within the advert as well
as special effects.
Nina Ricci’s model looks younger than the four
models in Miss guided, this narrows down the age
range of the audience viewers. The fan base of Miss
guided will be truly pleased with the outcome of this
advert, but Nina Ricci fans will have a hard time
facing the consequences of this new image.
It is safe to say that these two advertisements attract
both genders as they present different imagery and
have been constructed so that it will appeal to both
genders. Revealing outfits are worn to widen the
male fan base it almost is a distraction from the
product itself, sometimes these outfits are worn to
manipulate and inspire women to look like these
stick thin models. From viewing these two
advertisements I sense a lot of jealousy from young
female adults.
If you are a young adult and want to find a fragrance
just for you this summer I would highly recommend
this Nina Ricci product, it is ideal and has had great
reviews on the product over the years, this advert
clearly shows you what to expect when you buy the
fragrance it’s sweet, innocent and quirky.
Miss guide d’s reputation is too valuable to lose, it
will always live up to its expectancy and will remain
a high fashion clothing line for all ages as the clothes
vary. Annie Rose 2013