This is a digipak analysis of Rita Ora for my A2 media coursework.

1. The red font colour makes it stand out
against the black and white theme of Rita
Ora therefore is easy to spot in shops.
The close up of Rita Ora’s face shows
the audience who the artist is and
therefore will be well recognised and
therefore attract more customers.
The jewellery she is
wearing stands out
which therefore
shows that she has
money and
therefore means
that she likes
people to know
she is rich
therefore by being
well known.
By having her mouth open it shows
that she is sexualised and therefore
will attract both female and male
audience.
By covering her
face it tells the
audience that you
don’t need to see
who she is to know
who the artist is
therefore
indicating that she
is a big and well
known artist, or
that she is hiding
from her true
feelings.

2. On the back and front of this digipak Rita Ora carries on
the black and white theme therefore allows the red
coloured writing to attract the audience. The red
colour writing can indicate that she is dangerous and
therefore she is daring people to listen to her music, or
it can symbolise love and intimacy.
The collage pictures show
that she is popular because
it can symbolise that
everyone wants to take her
photo.
By having her songs written on the
digipak it attracts the audience as they
will know her songs and therefore this will
mean that more people want to buy her
digipak.
By having a close up of her blowing a kiss suggest
that she is in love or loves the audience. This is
due to a kiss being associated with love and
intimacy, therefore this may indicate that she
feels close to the audience and her fans.