Final Case Study Outline: Cococola · Title Page · Title of the Paper- Focused on coco cola, particularly their beverages · Name · Correspondence · Abstract · Brief summary of key sections of the paper · Keywords · Introduction · General overview of coco cola, their spectrum of pharmaceutical development · Define what makes coco cola newsworthy and their Research and Development Pipeline · Focus on coco cola strategies, overall vision, goals, business objectives · Overview of their beverages and the top in the list · Focus on Cococola Competitors with similar products: · Oligopoly vs. Pure Competition: what makes cococla maintain its competitive streak and what is the market structure · Regulatory authorities: focus on coco cola compliance programs: · Food and Drug Administration (FDA) · U.S. Department of Health and Human Services · Code on Interactions with Healthcare Professionals created by the Pharmaceutical Research and Manufacturers of America (PhRMA) · Section 1: Demand Analysis Concepts: · Apply the Law of Demand and Purchasing Power Effect: · Evaluate the real value and demand for coco cola and similar new immunotherapy drugs with indications in multiple tumors to increase overall survival, improve morbidity and mortality, progression of disease, and quality of life · Target Marketing and demand, Positioning, Subsitution · Strategic Advertising · Apply concepts of price elasticity of demand · Section 2: Production and Cost Analysis Concepts: · Assess the blend of labor vs. capital intensity in COCO COLA · Assess fixed and variable costs · Apply concepts of Returns to Scale, Diminishing Marginal Returns (if applicable) · Section 3: Strategy Analysis Concepts: · Value-based pricing · Life Cycle Pricing: from research where it is provided free of cost to research patients to the FDA approval post-marketing and group pricing to hospitals (340-B pricing, patient assistance programs) · Niche pricing · “What they got right” Analysis: · CEO’s vision and overall contribution to success: “The mission of coco cola and other beverages companies at the time (1950s) was to take care of patients and profits would follow” to new mission statements · Quality and consistency in delivery of products and services · Conclusion: · Summary of the most important concepts as applicable throughout the course/class and their applicability to coco cola, with blockbuster product their beverages · References: · All references cited throughout the paper and a complete listing with full citations at the end ECO 202 Presentation Title Your Name ECO 202 Instructor Name ECO 202 Ten-Year Period of U.S. Economic History Overview • This slide should include a brief overview of the 10-year period between 1950 and today that you chose for this presentation. ECO 202 GDP (2 slides) • Gross Domestic Product (GDP) and Growth • Show a graph of real GDP growth rates for each year of your decade and highlight significant changes in growth ...

1. Final Case Study Outline: Cococola
· Title Page
· Title of the Paper- Focused on coco cola, particularly their
beverages
· Name
· Correspondence
· Abstract
· Brief summary of key sections of the paper
· Keywords
· Introduction
· General overview of coco cola, their spectrum of
pharmaceutical development
· Define what makes coco cola newsworthy and their Research
and Development Pipeline
· Focus on coco cola strategies, overall vision, goals, business
objectives
· Overview of their beverages and the top in the list
· Focus on Cococola Competitors with similar products:
· Oligopoly vs. Pure Competition: what makes cococla maintain
its competitive streak and what is the market structure
· Regulatory authorities: focus on coco cola compliance
programs:
· Food and Drug Administration (FDA)
· U.S. Department of Health and Human Services

2. · Code on Interactions with Healthcare Professionals created by
the Pharmaceutical Research and Manufacturers of America
(PhRMA)
· Section 1: Demand Analysis Concepts:
· Apply the Law of Demand and Purchasing Power Effect:
· Evaluate the real value and demand for coco cola and similar
new immunotherapy drugs with indications in multiple tumors
to increase overall survival, improve morbidity and mortality,
progression of disease, and quality of life
· Target Marketing and demand, Positioning, Subsitution
· Strategic Advertising
· Apply concepts of price elasticity of demand
· Section 2: Production and Cost Analysis Concepts:
· Assess the blend of labor vs. capital intensity in COCO COLA
· Assess fixed and variable costs
· Apply concepts of Returns to Scale, Diminishing Marginal
Returns (if applicable)
· Section 3: Strategy Analysis Concepts:
· Value-based pricing
· Life Cycle Pricing: from research where it is provided free of
cost to research patients to the FDA approval post-marketing
and group pricing to hospitals (340-B pricing, patient assistance
programs)
· Niche pricing
· “What they got right” Analysis:
· CEO’s vision and overall contribution to success: “The
mission of coco cola and other beverages companies at the time
(1950s) was to take care of patients and profits would follow”
to new mission statements

3. · Quality and consistency in delivery of products and services
· Conclusion:
· Summary of the most important concepts as applicable
throughout the course/class and their applicability to coco cola,
with blockbuster product their beverages
· References:
· All references cited throughout the paper and a complete
listing with full citations at the end
ECO 202
Presentation Title
Your Name
ECO 202
Instructor Name
ECO 202
Ten-Year Period of U.S. Economic History Overview
• This slide should include a brief overview of the 10-year
period between 1950 and today that you
chose for this presentation.
ECO 202

4. GDP (2 slides)
• Gross Domestic Product (GDP) and Growth
• Show a graph of real GDP growth rates for each year of your
decade
and highlight significant changes in growth rates, such as dips
or
negative growth (recession) or booms (economic expansion)
• Real GDP data can be found here at FRED, the research
database of
the St. Louis Federal Reserve – adjust the data to your 10 year
period
and use these numbers to calculate the growth rate
• Here is a video to introduce you to using the FRED site
• Choose two or three of the most relevant events from this time
period that
impacted the U.S. economy. Apply specific models developed
throughout
the course to demonstrate how these events influenced national
output
during this time period.
• You can use the GDP formula to explain how an event
impacted GDP
growth. For instance, if there was large increase in military
spending
because of a war, we would expect to see an increase in GDP.
• Be sure the connections you make are supported by the data
you
present.
• To access hyperlinks, view as Slide Show from top ribbon tab

5. https://research.stlouisfed.org/fred2/series/GDPC96/
http://media.pearsoncmg.com/ph/bp/bp_hubbard_econ_5/section
vid/section2101.html
https://youtu.be/kYd51YutYqo
http://media.pearsoncmg.com/ph/bp/bp_hubbard_econ_5/section
vid/section1901.html
ECO 202
Unemployment and Inflation (2+ slides)
• Analyze unemployment and inflation data as to their relation
to output and growth,
using macroeconomic principles and models to explain their
effect.
• Show graphs of both annual inflation rates and annual
unemployment rates
throughout your decade.
• Find data on inflation rates:
• Consumer Price Index
• Producer Price Index
• Find data on unemployment here
• Explain how inflation and unemployment are calculated for
the data presented
• Discuss how changes in both are related to changes in GDP
growth
• Apply specific models developed throughout the course to
demonstrate how the
previously selected events influenced both unemployment and
inflation during this time

6. period.
• Discuss how the events impacted both economic indicators
• For the final draft, look to include our AD-AS model to
illustrate how events led the
changes observed in both
http://media.pearsoncmg.com/ph/bp/bp_hubbard_econ_5/section
vid/section2001.html
http://media.pearsoncmg.com/ph/bp/bp_hubbard_econ_5/section
vid/section2004.html
https://fred.stlouisfed.org/series/CPIAUCSL#0
https://fred.stlouisfed.org/series/PPIACO
https://fred.stlouisfed.org/series/UNRATE
ECO 202
Interest Rates
Analyze interest rate fluctuations throughout this time period
and their effects on
other aspects of the economy.
• Show graph of interest rates during your time period – there
are different rate to
choose from, like the Federal Funds Rate, the 3-Month Treasury
Rate or the
Bank Prime Loan Rate which will each give a sense of the level
of interest rates
and the trend throughout the decade
• Then discuss the following:
• How would these fluctuations affect/be affected by inflation?
• Would investments and foreign trade rates increase or
decrease?
• How would the GDP of the American economy be affected?

7. • To answer the above questions, consider the relationship
between interest
rates and GDP
https://research.stlouisfed.org/fred2/series/DFF
https://research.stlouisfed.org/fred2/series/GS3
https://research.stlouisfed.org/fred2/series/MPRIME
http://media.pearsoncmg.com/ph/bp/bp_hubbard_econ_5/section
vid/section2603.html
http://media.pearsoncmg.com/ph/bp/bp_hubbard_econ_5/section
vid/section2603.html
ECO 202
References
• Include references in APA style.
https://www.youtube.com/watch?v=BUKcy6kqtgE
ECO 202 Milestone One Guidelines and Rubric: Macroeconomic
Data Report
Choose a 10-year period in the history of the United States
between 1950 and today. All responses will be related to that
timeframe.
a) Analyze the annual GDP to calculate specific growth rates
and trends in the U.S. economy.

8. b) Analyze unemployment and inflation data.
c) Analyze interest rate fluctuations throughout this time period
and their effects on other aspects of the economy.
Using the Milestone One PowerPoint Template provided, create
4–6 slides that address the following critical elements:
I. Examination of Macroeconomic Data (Be sure to include
speaker notes to accompany all of your responses.)
a) Gross Domestic Product (GDP) and Growth
i. Analyze the annual GDP during the time frame to calculate
specific growth rates and trends in the U.S. economy.
ii. Choose two or three of the most relevant historical and/or
current events during this time period that impacted the U.S.
economy. Apply
specific models developed throughout the course to demonstrate
how these events influenced national output during this time.
b) Unemployment and Inflation
i. Analyze unemployment and inflation data during the time
frame in their relation to output and growth, using
macroeconomic principles
and models to explain their effect.
ii. Apply specific models developed throughout the course to
demonstrate how the previously selected historical and/or
current events
influenced both unemployment and inflation during this time.
c) Analyze interest rate fluctuations throughout this time period
and their effects on other aspects of the economy. How would
these fluctuations

9. affect inflation? Would investments and foreign trade rates
increase or decrease? How would the GDP of the American
economy be affected?
*The captioned versions of the videos located in this template
may be accessed in the following links:
-202 Introduction | How to Use FRED (CC)
-202 Choosing Units | How to Use FRED (CC)
Below are links that offer helpful tips and examples for
developing your presentations:
Biz/Ed.com shows an effective use of photos, art, and charts to
present information.
https://learn.snhu.edu/d2l/common/dialogs/quickLink/quickLink
.d2l?ou=196148&type=coursefile&fileId=Course+Documents%2
fECO+202+Final+Project+Milestone+One+Template.pptx
https://www.youtube.com/watch?v=Ir-rDWc3tnU

10. https://www.youtube.com/watch?v=6KFr0wXteSw
https://www.youtube.com/watch?v=IFOk-g06or4
http://www.iasted.org/conferences/formatting/Presentations-
Tips.ppt
https://www.youtube.com/watch?v=geaaYpM_0IA
http://www.wendelberger.com/downloads/ReallyBadPowerpoint.
pdff
http://blog.ted.com/10-tips-for-better-slide-decks/
http://snhu-
media.snhu.edu/files/course_repository/undergraduate/eco/eco2
02/eco202_biz_ed_economic_growth_powerpoint_sample.ppt
Rubric
Guidelines for Submission: Your macroeconomic data report
should be 4–6 slides in PowerPoint, Prezi, Keynotes or
PreZentit, not including title or reference
slides. Be sure to include speaker notes to accompany all of
your responses. Your reference list slide needs to be in APA
format.
Critical Elements Proficient (100%) Needs Improvement (75%)
Not Evident (0%) Value
Examination: GDP: Growth
Rates and Trends
Accurately analyzes the annual
GDP during the time frame to
calculate specific growth rates
and trends in the U.S. economy,
and provides information in

11. speaker notes
Analyzes the annual GDP during
the time frame to calculate
specific growth rates and trends
in the U.S. economy, but analysis
is inaccurate, or does not provide
information in speaker notes
Does not analyze the annual GDP
during the time frame
18
Examination: GDP:
Influenced National Output
Applies specific models
developed throughout the course
to demonstrate how relevant
historical and/or current events
have influenced national output
during the time period, and
provides information in speaker
notes
Applies specific models
developed throughout the course
to demonstrate how relevant
historical and current events have
influenced national output during
the time period, but events
chosen are not relevant, or does
not provide information in
speaker notes

12. Does not apply specific models
developed throughout the course
to demonstrate influence on
national output
18
Examination:
Unemployment: Output and
Growth
Analyzes unemployment and
inflation data during the time
frame in their relation to output
and growth, using
macroeconomic principles and
models to explain their effect,
and provides information in
speaker notes
Analyzes unemployment and
inflation data during the time
frame, but does not relate
analysis to output and growth,
does not use macroeconomic
principles and models to explain
their effect, or does not provide
information in speaker notes
Does not analyze unemployment
and inflation data during the time
frame

13. 18
Examination:
Unemployment: Events
Applies specific models
developed throughout the course
to demonstrate how relevant
historical/or and current events
have influenced both
unemployment and inflation
during the time period, and
provides information in speaker
notes
Applies specific models
developed throughout the course
to demonstrate how relevant
historical and current events have
influenced both unemployment
and inflation during this time
period, but events chosen are not
relevant, or does not provide
information in speaker notes
Does not apply specific models
developed throughout the course
to demonstrate relevant events’
influence on unemployment and
inflation
18
Examination: Interest Rate
Fluctuations

14. Analyzes interest rate fluctuations
throughout the time period and
their effect on other aspects of
Analyzes interest rate fluctuations
throughout the time period, but
does not relate this to their effect
Does not analyze interest rate
fluctuations throughout the time
period
18
the economy, such as inflation,
investment, foreign trade, and
the GDP, and provides
information in speaker notes
on other aspects of the economy
such as inflation, investment,
foreign trade, and the GDP, or
does not provide information in
speaker notes
Articulation of Response Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,

15. spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Earned Total 100%