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AS Media
Evaluation of School Magazine
       By Louise Manotam
              2013
In what ways does your media product use, develop or
     challenge forms and conventions of real media products?

These are the types of    Subheading/‟Straplin
codes and conventions      e‟
that are used in real     Tag
media products:           Box out
 Masthead                By-line
 Menu                    Caption
 Pugs                    Credits
 Secondary Lead          Crosshead
                          Exclusive
 Sidebar
                          Feature                This is an example of a real
 Splash
                          Headline
 Spread                                          media product that uses these
                          Kicker
 Stand first                                     conventions
                          Lead story
 Lure                    Main image
In what ways does your media product use, develop or
      challenge forms and conventions of real media products?
My media product is a
school magazine, and I          Masthead - in which I
have been able to use           had made quite large
most of the codes and           in order to stand out to
conventions that are            the readers.
                               Pugs – I placed a barcode
used in real media             and the school on the
products.                      bottom corners of the
Here are a few                 cover page as I needed
Secondary Lead - „How
examples of what               the readers to see what
not to fall asleep in class‟   school the magazine
conventions I had used:
is made in a more smaller      belonged to and also for
font than the lead story       financial issues.
but big enough for the         Lead Story/Splash - I
audience to see that it‟s      had made sure that the
one of the main articles in    lead story had a similar
the magazine.                  size content as the
                               masthead. This is so that
                               the attention from the
                               readers is not only
                               fixated to the masthead.
In what ways does your media product use, develop or
    challenge forms and conventions of real media products?
   Main image - The main image that I
   used is in relation to the lead story
   of the magazine: in this case it‟s
   related to art hence the image of a
   painting as the main cover image.
   Features - The stories that
   are on either side of the
   magazine give the reader an
   insight of what is inside the
   magazine that may draw
   some interest.
As you can see I haven‟t used very many
conventions due to the size of my content and
also I don‟t want to make my cover page too
clustered with information and images.
In what ways does your media product use, develop or
       challenge forms and conventions of real media products?
Here‟s some examples          Main image - The main image that I
of conventions that I         used is in relation to the secondary
had included in my            story instead of the lead story as I
                              had wanted the audience to not
contents page:                only think about the lead story but
 Menu - As this is a
 contents page is does        also the secondary story.
 give the reader an insight       Lure - Some of the article
 of what‟s inside the             titles that are featured in
 magazine but it‟s more in-       the magazine are rhetorical
 depth with the                   questions in order for the
 information that‟s               reader to be able to
Pug/Side inside. - I had added
 featured image                   „connect‟ with the magazine
an image in the bottom right      in a personal way as I want
corner of the contents page       this magazine to be
as image is one of the first      academic and personal to
few things that an individual     each reader.
sees when they open up a
new page in a magazine
therefore I want this picture -
in the relation to one of the
articles - to be noticeable.
How does your media product represent particular social
                           groups?
My media product is mainly aimed at students aged      One example of aspects that related
16+ who attend Regent High school. The way in          to the social group that I‟m aimed
which I presented this is by including articles that   at is one main article in my school
would related to the students whether it               magazine is about keep
academically or personally.                            concentrated in class.
                                                                    This article includes
                                                                    tips and points on
                                                                    how to keep
                                                                    concentrated in
                                                                    class and also ways
                                                                    in which to revise.
What kind of media institution might distribute your media
                       product and why?
WWMD (WorldWide Magazine Distribution)        Seymour
 “Serve over 5000 outlets with magazines      “Seymour is the largest distributor of UK
  every month. With titles to complement           magazines internationally, exporting
  all of Britain‟s 200,000 niche and               magazines to over 90 countries.”
  specialist retailers unique service and     The reason as to why I think these two
  range offering, our main clients include    companies would distribute my school
  music stores, gaming stores, garden         magazine is because they are not genre-
  centres, vintners, chandlers, model shops   specific and as my school magazine is
  and equestrian centres.”                    „different‟ it should make a success.
Who would be the audience for your media products?
As my media product is a school magazine       My media product is not gender specific as
my audience for my media product is            it‟s aimed at students in general.
aimed at students aged 16+ (ie, sixth          If I had done my school magazine
form students) from Regent High School.        different, I would have made it more
This is because my school magazine has         „parent-friendly‟ and also perhaps aimed at
content that is relevant to students in        teachers too.
college/sixth form for instance, “University   The way in which I would do this is that I
on your mind?” and “Worried about sex?”        would include parent‟s evening and after-
                                               school clubs that parent‟s could become a
                                               part of. And as for the teachers I would
                                               include different ways to make lesson‟s
                                               more „fun‟ in a sense for certain subjects
                                               that are mainly literate-based.
                                               In that way my school magazine would
                                               have been more efficient for others but as
                                               I wanted my magazine to be academic
                                               and personal at the same time I had
                                               chosen a specific age group in order to
                                               make it easier to produce articles that I
                                               know will be of interest to the audience.
How did you attract / address your audience?
 I had placed images in the magazine          The colour scheme that I have used
  that related to the articles as well as       for this school magazine relates to the
  make the magazine more „student               colours of the school logo and also it‟s
  friendly‟.                                    quite a vibrant and vivid colour
 I have written the content in a               therefore it makes the magazine seem
  rhetorical manner in order for the            more interesting and fun.
  readers to „connect‟ with the content.       The layout of the magazine is
 The articles itself attracts the audience     specifically done in order for the
  as it has relations to the audience‟s         audience to be able to easily read the
  academic life and personal life. Articles     content as well as it makes the
  such as „Worried about sex?‟ and              magazine look more appealing if the
  „University on your mind?‟ are                content is not clustered up.
  examples of this.
What have you learnt about technologies from the process
                 of constructing this product?
Throughout making my school magazines        Out of all these different technologies that
I have used different software's, such as:   I had used throughout of processing of
 Adobe Photoshop CS5.1 - This               constructing this school magazine I had
    software I used in order for my media    learnt so many new ways in order to make
    product to be formed and completed. I    media products at their best potential.
    had used most of the tools that came
    equip with the software and had used
    them to my best potential.
 Microsoft PowerPoint 2010 – For
    anything that I wanted to present in a
    easier form was made through this
    software.
 Blogger (via Google) – I posted all of
    my updates of how I made my school
    magazine and the thought processes
    of it.
What do you feel you have learnt in the progression from
          your preliminary task to the full product?
As I had made many steps from my            Learning new techniques and styles in this
preliminary task in order to make the my    preliminary task is very useful and I‟m
full product (school magazine), I have      great full to have been given the chance to
learnt so much in order that will help me   do so.
with future coursework/projects and also    I‟m looking forward to the future tasks
gives me more of an in-depth knowledge      that will be given to me and now I will
of IT and how to plan and create a          legitimately be able to plan without a
product and make sure that the plans that   struggle. For instance, if I was to make a
I had made were good-enough guide lines     music video about romance and „break-
for the full product to look complete.      ups‟ then I will first have to plan on my
                                            target audience and then gradually plan
                                            from then on.

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As media school evaluation perfected

  • 1. AS Media Evaluation of School Magazine By Louise Manotam 2013
  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? These are the types of  Subheading/‟Straplin codes and conventions e‟ that are used in real  Tag media products:  Box out  Masthead  By-line  Menu  Caption  Pugs  Credits  Secondary Lead  Crosshead  Exclusive  Sidebar  Feature This is an example of a real  Splash  Headline  Spread media product that uses these  Kicker  Stand first conventions  Lead story  Lure  Main image
  • 3. In what ways does your media product use, develop or challenge forms and conventions of real media products? My media product is a school magazine, and I Masthead - in which I have been able to use had made quite large most of the codes and in order to stand out to conventions that are the readers. Pugs – I placed a barcode used in real media and the school on the products. bottom corners of the Here are a few cover page as I needed Secondary Lead - „How examples of what the readers to see what not to fall asleep in class‟ school the magazine conventions I had used: is made in a more smaller belonged to and also for font than the lead story financial issues. but big enough for the Lead Story/Splash - I audience to see that it‟s had made sure that the one of the main articles in lead story had a similar the magazine. size content as the masthead. This is so that the attention from the readers is not only fixated to the masthead.
  • 4. In what ways does your media product use, develop or challenge forms and conventions of real media products? Main image - The main image that I used is in relation to the lead story of the magazine: in this case it‟s related to art hence the image of a painting as the main cover image. Features - The stories that are on either side of the magazine give the reader an insight of what is inside the magazine that may draw some interest. As you can see I haven‟t used very many conventions due to the size of my content and also I don‟t want to make my cover page too clustered with information and images.
  • 5. In what ways does your media product use, develop or challenge forms and conventions of real media products? Here‟s some examples Main image - The main image that I of conventions that I used is in relation to the secondary had included in my story instead of the lead story as I had wanted the audience to not contents page: only think about the lead story but Menu - As this is a contents page is does also the secondary story. give the reader an insight Lure - Some of the article of what‟s inside the titles that are featured in magazine but it‟s more in- the magazine are rhetorical depth with the questions in order for the information that‟s reader to be able to Pug/Side inside. - I had added featured image „connect‟ with the magazine an image in the bottom right in a personal way as I want corner of the contents page this magazine to be as image is one of the first academic and personal to few things that an individual each reader. sees when they open up a new page in a magazine therefore I want this picture - in the relation to one of the articles - to be noticeable.
  • 6. How does your media product represent particular social groups? My media product is mainly aimed at students aged One example of aspects that related 16+ who attend Regent High school. The way in to the social group that I‟m aimed which I presented this is by including articles that at is one main article in my school would related to the students whether it magazine is about keep academically or personally. concentrated in class. This article includes tips and points on how to keep concentrated in class and also ways in which to revise.
  • 7. What kind of media institution might distribute your media product and why? WWMD (WorldWide Magazine Distribution) Seymour  “Serve over 5000 outlets with magazines  “Seymour is the largest distributor of UK every month. With titles to complement magazines internationally, exporting all of Britain‟s 200,000 niche and magazines to over 90 countries.” specialist retailers unique service and The reason as to why I think these two range offering, our main clients include companies would distribute my school music stores, gaming stores, garden magazine is because they are not genre- centres, vintners, chandlers, model shops specific and as my school magazine is and equestrian centres.” „different‟ it should make a success.
  • 8. Who would be the audience for your media products? As my media product is a school magazine My media product is not gender specific as my audience for my media product is it‟s aimed at students in general. aimed at students aged 16+ (ie, sixth If I had done my school magazine form students) from Regent High School. different, I would have made it more This is because my school magazine has „parent-friendly‟ and also perhaps aimed at content that is relevant to students in teachers too. college/sixth form for instance, “University The way in which I would do this is that I on your mind?” and “Worried about sex?” would include parent‟s evening and after- school clubs that parent‟s could become a part of. And as for the teachers I would include different ways to make lesson‟s more „fun‟ in a sense for certain subjects that are mainly literate-based. In that way my school magazine would have been more efficient for others but as I wanted my magazine to be academic and personal at the same time I had chosen a specific age group in order to make it easier to produce articles that I know will be of interest to the audience.
  • 9. How did you attract / address your audience?  I had placed images in the magazine  The colour scheme that I have used that related to the articles as well as for this school magazine relates to the make the magazine more „student colours of the school logo and also it‟s friendly‟. quite a vibrant and vivid colour  I have written the content in a therefore it makes the magazine seem rhetorical manner in order for the more interesting and fun. readers to „connect‟ with the content.  The layout of the magazine is  The articles itself attracts the audience specifically done in order for the as it has relations to the audience‟s audience to be able to easily read the academic life and personal life. Articles content as well as it makes the such as „Worried about sex?‟ and magazine look more appealing if the „University on your mind?‟ are content is not clustered up. examples of this.
  • 10. What have you learnt about technologies from the process of constructing this product? Throughout making my school magazines Out of all these different technologies that I have used different software's, such as: I had used throughout of processing of  Adobe Photoshop CS5.1 - This constructing this school magazine I had software I used in order for my media learnt so many new ways in order to make product to be formed and completed. I media products at their best potential. had used most of the tools that came equip with the software and had used them to my best potential.  Microsoft PowerPoint 2010 – For anything that I wanted to present in a easier form was made through this software.  Blogger (via Google) – I posted all of my updates of how I made my school magazine and the thought processes of it.
  • 11. What do you feel you have learnt in the progression from your preliminary task to the full product? As I had made many steps from my Learning new techniques and styles in this preliminary task in order to make the my preliminary task is very useful and I‟m full product (school magazine), I have great full to have been given the chance to learnt so much in order that will help me do so. with future coursework/projects and also I‟m looking forward to the future tasks gives me more of an in-depth knowledge that will be given to me and now I will of IT and how to plan and create a legitimately be able to plan without a product and make sure that the plans that struggle. For instance, if I was to make a I had made were good-enough guide lines music video about romance and „break- for the full product to look complete. ups‟ then I will first have to plan on my target audience and then gradually plan from then on.