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The document presents on material and logistics management at Apple. It discusses Apple's founding in 1976 and rebranding in 2007. Apple's supply chain management prioritizes customers, cost cutting, setting impossible targets, prioritizing actions, adopting process views, simplifying products and processes, and enhancing relationships. The document also lists four reasons for Apple being a global supply chain leader: focusing on excellence, technology, trusted suppliers, and efficient logistics. It provides references for further information on Apple's supply chain improvements and leadership.










